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  • Folder icon closed Folder open iconUpdate Your User Profile
  • Folder icon closed Folder open iconUnderperforming Keywords
  • Folder icon closed Folder open iconImages - Amazon Product listing optimization
  • Folder icon closed Folder open iconProduct Listing Best Practices For Amazon Sellers
  • Folder icon closed Folder open iconSeller Watch - Detailed Guide
  • Folder icon closed Folder open iconAmazon Index Checker - Detailed Guide
  • Folder icon closed Folder open iconFundamentals of Amazon PPC Terms - Glossary
  • Folder icon closed Folder open iconHow to Add Video to Amazon Listing
  • Folder icon closed Folder open iconAmazon Product Promotion: How to create percentage off discounts
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  • Folder icon closed Folder open iconReverse ASIN -  A Comprehensive View.
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  • Folder icon closed Folder open iconProduct Ideas - Detailed Guide
  • Folder icon closed Folder open iconPromo Planner - Detailed Guide
  • Folder icon closed Folder open iconAmazon Reviews - Amazon Product Listing Optimization
  • Folder icon closed Folder open iconAmazon CTR: What it is? How to Improve CTR Rate Explained
  • Folder icon closed Folder open iconAutomatic Campaigns
  • Folder icon closed Folder open iconCampaign Drill Down
  • Folder icon closed Folder open iconAmazon Backend Keywords for Listing Optimization
  • Folder icon closed Folder open iconHow to create effective Amazon Product Descriptions
  • Folder icon closed Folder open iconHow to create a 2 step Super URL for Amazon
  • Folder icon closed Folder open iconHow to Download One-Time Use Amazon Promo Codes
  • Folder icon closed Folder open iconHow to create a Facebook Promotion from your Facebook Business Page.
  • Folder icon closed Folder open iconKeyword Booster
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Underperforming Keywords

Estimated reading: 1 minute

Under keywords that are not bringing in good conversion rates. They are just eating away your PPC money without bringing good Amazon sales.

How to clean up my PPC campaigns to reduce Underperforming keywords?

Sometimes a single keyword can bring down the performance of your PPC campaigns. Identifying them in a weekly manner helps you reduce the PPC costs at the same time increase the efficiency. However, especially if you are running a very large account, it can be very time consuming and requires a lot of efforts to identify the bad keywords in a campaign. The longer these killer keywords elude your attention, the more money you’ll waste and the more they’ll drag down the quality factor of your product ad.

  • Clean up inactive keywords which have failed to generate traffic or impressions.
  • After eliminating unnecessary keywords, start testing new keywords with the help of competitor research. Checkout SellerApp Product Keywords that can help you dig competitor keywords
  • Since new keywords are always rising, it is also important to be updated with the trending keywords. You can use SellerApp Keyword Research tool to easily track down and shortlist high performing trending keywords for a product

Articles

  • Product Listing Best Practices For Amazon Sellers
  • How to Download One-Time Use Amazon Promo Codes
  • Seller Watch - Detailed Guide
  • How to create a Facebook Promotion from your Facebook Business Page.
  • Amazon Index Checker - Detailed Guide
  • Product Ideas - Detailed Guide
  • Promo Planner - Detailed Guide
  • SellerApp Digest: Getting ready for early sales

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