6 important sections to focus for an optimal product listing, for both Amazon’s algorithm as well as the shopper who looks into your product page.
Amazon optimization requires you to focus on the on page optimization for the algo, advertisements, social networking campaigns, can fetch you good traffic from outside.
- Product Title
Use all the allowed character limit for product titles. Write titles that includes all your long tail keywords for Amazon search optimization at the same time make it readable so that a user understands the title and clicks on it.
- Product Images
Visuals are always better. Images have a direct impact on the user. They are huge converters. Amazon allows you to put 9 images on the product page. Use all of them. Professional HD product pictures on a white background are a must these days. 1000 pixels either on height or width lets Amazon’s zoom to function properly.
- Product features, bullet point form
Fill all the keywords that you could not get into the product title here. Ensure you stay within the prescribed maximum character limit. These bullet points should include all the features that differentiates your product from the competitors. Keep the sentences short yet descriptive. This section should have the clear answer to ‘Why should I buy your product?’
- Product Description
There will still be many keywords which you couldn’t get into the product features. Though they have a lesser weightage in comparison to the other sections, descriptions are still important. The product description can capture a shoppers interest in terms of the product listing. If your product requires a manual or a to use guide, ensure that you include it as well.
Reviews are a social proof for the quality of your product and your services. Online shoppers rely a lot on product reviews for their buying decisions. Reviews can be a little hard to get especially for small time sellers.
You can run an automated e-mail service and request your customers to write reviews for you.
Try opting for Amazon offered services like Amazon Early Reviewer program, Amazon Vine program, etc for getting those early reviews.
You can also make use of a third party review help service
Ratings - Reviews fuel ratings. If your product has 4 or 5 star ratings, then it means your product is doing really well. If you have a trouble in increasing your ratings, you must look into these points.
Increase the number of reviewers for your product.
Try and resolve the major complaints that most people have for your product.
Above all, offer a good quality product that will make people suggest your product to others and come back to buy your product.
Whether you are a seasoned seller or a new seller, I hope you could find valuable tips and points for your Amazon optimization.