Optimizing the right keywords was one of the main business objectives. With this in mind, SellerApp conducted exhaustive keyword research to effectively help Windscreen Supply Co drive targeted ads.
With keyword optimization for every product mix, the pay-per-click ads were set up to target better keywords resulting in more engagement and conversions from paid search. This strategy helped bring down the ACoS considerably.
On a regular basis, SellerApp also monitored inventory levels with timely alerts to avoid a stock-out at crucial times. The platform’s timely business alerts on low inventory levels helped stay on track and maintain the sales momentum.