From 35% ACoS and tight budgets to 6.5X ad revenue and new product launches, Simple Mixes turned things around with SellerApp’s full-funnel ad strategy, anchored in real-time search intelligence, campaign segmentation, and rule-based automation.
Simple Mixes is an emerging brand in the Gelatins & Puddings category focused on clean, convenient dessert options for health-conscious families.
Built with a minimalist ingredient list and a wholesome brand story, Simple Mixes had a loyal niche but struggled to grow visibility and rank consistently on Amazon despite 4 years of selling.
The Simple Mixes team had built a great product range, but Amazon wasn’t reflecting it.
At the time of onboarding, Simple Mixes had limited sales driven by advertising, with campaigns operating at 35% ACoS, minimal segmentation, no automation, and no search-term strategy. The account had minimal campaign segmentation, no automation, and no search term strategy. The Simple Mixes team was cautious about ad spend but ready to change course.
While others wait for traction, Simple Mixes took control by partnering with SellerApp and turned a stagnant account into a steady sales engine. Because the longer you wait, the harder it is to catch up.
