From 35% ACoS and tight budgets to 6.5X ad revenue and new product launches, Simple Mixes turned things around with SellerApp’s full-funnel ad strategy, anchored in real-time search intelligence, campaign segmentation, and rule-based automation.
Simple Mixes is an emerging brand in the Gelatins & Puddings category focused on clean, convenient dessert options for health-conscious families.
Built with a minimalist ingredient list and a wholesome brand story, Simple Mixes had a loyal niche but struggled to grow visibility and rank consistently on Amazon despite 4 years of selling.
The Simple Mixes team had built a great product range, but Amazon wasn’t reflecting it.
At the time of onboarding, Simple Mixes was generating ~$18K in monthly sales, with ads contributing only $4K and bleeding at 35% ACoS. The account had minimal campaign segmentation, no automation, and no search term strategy. The Simple Mixes team was cautious about ad spend, but ready to change course.
While others wait for traction, Simple Mixes took control by partnering with SellerApp and turned a stagnant account into a steady sales engine. Because the longer you wait, the harder it is to catch up.
Simple Mixes had a loyal audience for bestselller but scaling the rest of the product range wasn’t working.
Paid Advertising Wasn’t Paying Off
Manual tweaks couldn’t bring ACoS below 30%. Ads were running on gut feel, no automation, no segmentation, no negative targeting. CPCs were rising, but performance insights were absent. The result? An unscalable PPC system.
Keyword Targeting Was Not Efficient
The brand had no structured keyword research process. Auto campaigns ran unchecked, manual campaigns bundled match types, and poor-performing terms kept draining spend. High-volume search opportunities were being missed entirely.
Product Expansion Was Stuck
New SKUs were ready but the founder wasn’t ready to launch them. Without a dependable PPC structure or stable ROAS, scaling felt risky.
Listings Weren’t Optimized to Convert
Even when clicks came in, listings lacked keyword alignment, CRO strategy, and visual appeal. Conversion rate lingered at 13%.
Tight Budgets and Uncertainty
Because of past inefficiencies, budget allocation stayed conservative. Ad dollars were mostly restricted to hero SKUs, leaving other flavors and packs under-supported.
When Simple Mixes partnered with SellerApp, the team wasn’t just looking to maximize returns from ads, they were looking to build a system that could scale profitably, reduce unpredictability, and provide the confidence to launch new products.
Instead of applying surface-level fixes, SellerApp rebuilt Simple Mixes’ Amazon strategy from the ground up, combining deep keyword insights, campaign segmentation, and automation to drive smarter growth without increasing risk.
1. Campaign Restructuring & Budget Reallocation
At onboarding, Simple Mixes’ PPC setup was fragmented and reactive. There was a mix of auto and manual campaigns, but keyword match types were lumped together, diluting performance visibility. There was no structure around product segmentation, and no filtering for poor-performing terms.
SellerApp restructured everything.
2. Keyword Strategy & Search Term Intelligence
Before SellerApp, Simple Mixes had no systematic approach to keyword research or search term analysis. This meant:
3. Conversion-Focused Listing Optimization
Even the best ads can’t drive ROI if the product page doesn’t convert. SellerApp collaborated with the brand to overhaul listings by:
The result? Conversion rate jumped from 13% to 16%, increasing ROAS without touching the ad budget.
4. Product Launch Readiness
One of their biggest hesitations was launching new products into a system that didn’t work. Once the performance of core SKUs stabilized, SellerApp helped build a launch framework tailored to small businesses:
With this infrastructure in place, Simple Mixes was finally able to move forward with confidence, knowing that new products would be backed by proven systems, not guesswork.
5. Bi-Weekly Strategy Consultations & Custom Dashboards
SellerApp didn’t just deliver tools, it delivered partnership.
Through bi-weekly strategic calls, the team gained ongoing visibility into:
Custom dashboards and performance snapshots gave real-time access to metrics like TACoS, conversion rate, and keyword rank, turning complexity into clarity.
Within just six months of a strategic partnership with SellerApp, Simple Mixes achieved measurable improvements across key performance metrics, not only reducing advertising costs but also fueling significant revenue and ranking growth.
A 6.5x increase in ad revenue was driven by improved campaign structuring, precise keyword segmentation, and optimized bid strategies. With more budget allocated toward high-performing gelatin variants and flavor-specific campaigns, visibility improved and click-throughs translated into stronger purchase volume. This reinforced confidence in reinvesting into advertising, most importantly, it gained their confidence and helped them expand.
The Simple Mixes team initially struggled to maintain efficient ROAS due to loosely structured campaigns and non-targeted keyword usage. With SellerApp’s automation engine and refined targeting strategies in place, the campaigns became far more efficient. This 20-point drop in ACoS allowed the brand to scale ad spend confidently without sacrificing profitability.
A lower TACoS signaled a growing organic contribution to total revenue, proof that ad dollars were driving not just clicks but long-term visibility and sales. By focusing on top-converting search terms and optimizing listings, the impact of ads extended well beyond paid placements, boosting total brand efficiency.
With improved ad performance, better keyword targeting, and consistent listing optimization, the brand saw over 3x growth in total revenue. The team’s focus on scaling bestsellers while preparing new launches helped diversify income sources and reduce reliance on just a few SKUs.
A well-structured keyword strategy and listing optimization directly influenced conversion improvements. With more relevant traffic landing on pages and clearer value propositions through content updates, shoppers were more likely to complete purchases.
The rise in CTR reflects more qualified impressions and a better match between customer intent and ad creative. By aligning keywords with specific flavor and pack-level offerings, the brand was able to appear in more relevant searches, encouraging more clicks per impression.
The dramatic improvement in organic rank was driven by sustained ad performance and a focus on high-volume, relevant search terms. As ad-attributed sales increased, they helped improve organic ranking, creating a flywheel effect that enhanced discoverability and drove additional organic traffic.
A 6x jump in impressions showed the growing reach of the brand’s ads, largely due to better campaign segmentation by flavor and pack size, coupled with higher-performing keywords. Instead of relying on a wide net of low-performing terms, the brand was now appearing in front of the right audience at scale.