The Company
Sattviko is an Indian packaged superfood company whose products are made from naturally sourced raw materials and processed with modern technologies that preserve their nutrients. With a view to encouraging people to inculcate healthy food habits, their products are packed with the freshness of India`s traditional food knowledge while retaining the tastes of the modern world.
In June 2021, Sattviko partnered with SellerApp, an all-inclusive e-commerce data intelligence agency to scale their Amazon business and bring about a global Indian superfood revolution.
The Problem
People’s growing awareness towards eating and maintaining a healthy lifestyle has given a monumental boost to the superfood category. The market value of superfoods is expected to cross well over $200 billion globally within the next four years.
This is why Sattviko wanted to leverage this paradigm shift in people’s preferences for healthy plant-based foods. They wanted to adopt innovative DSP strategies to increase their visibility on off-page Amazon and reach out to the global audience in the quickest way possible. They also needed a strategic approach in creating Sponsored Products and Sponsored Brand ads that could increase their reach and improve their sales drastically.