SellerApp’s Solution that Skyrocketed Nuobel’s Performance
1. Full-Funnel PPC Strategy & Execution
We also created a granular campaign taxonomy:
Nuobell’s initial campaigns were mostly auto-generated, meaning the ads weren’t strategically segmented. Our Amazon PPC advertisers rebuilt its campaigns across Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) to intentionally cover the full purchase funnel:
- Brand campaigns: Capture existing demand efficiently, leveraging low CPC and high intent.
- Core category campaigns: Scale across relevant search terms like “adjustable dumbbells” and close variants to capture active buyers.
- Competitor campaigns: Target rival brand terms to intercept shoppers mid-decision.
- Permutation sets in SB/SD campaigns: Broaden reach across multiple combinations of keywords and product sets to capture qualified traffic.
Funnel coverage stabilizes sales by ensuring that the brand is visible at every stage of the buyer journey. Granularity allows precise budget allocation, so money flows to high-performing, high-potential segments instead of being wasted across broad, low-converting traffic.
2. AI Automation (Bids & Budgets)
SellerApp team enabled AI-driven bid automation to continuously adjust CPCs based on performance metrics. This leveraged Nuobell’s high Average Order Value (AOV) against low CPC opportunities, allowing campaigns to scale impressions efficiently without overspending. Automation handled real-time bid tuning, freeing the team to focus on strategic growth initiatives and campaign expansion.
At Nuobell’s price point, small bid misalignments can lead to disproportionately high costs. Hour-by-hour adjustments by AI ensured maximized efficiency and reduced wasted ad spend. It also saved ~12 hours per week for strategic, higher-leverage work, making human effort more impactful.
3. Search Term Analysis, SQP-Led Optimizations & Negatives
Using Search Query Performance (SQP) insights, our PPC experts identified high-value search terms that were driving conversions and eliminated unproductive queries through negative targeting. We also performed aggressive bid rebalancing by query class (brand, core, competitor, long-tail) to ensure spend matched potential.
Lowering ACoS starts with stopping spend on irrelevant clicks while increasing investment where returns are strong. This ensures every ad dollar drives measurable performance and that campaigns focus on qualified, high-converting traffic.
4. Listing Optimization & A+ Content Uplift
Our PPC experts revamped Nuobell’s A+ content to highlight the brand story, engineering, and product benefits in a way resellers could not replicate. Titles, bullets, and images were optimized around purchase-deciding factors such as weight ranges, grip/lock mechanisms, compact design, and warranty assurances.
Optimized content improves relevance, leading to lower CTR, further making a higher conversion rate (CVR) possible. It signals to Amazon’s algorithm that the listing is high-quality, increasing impressions while lowering CPC. Strong content also differentiates the brand in a crowded market, increasing shopper trust and purchase confidence.
5. Keyword Research, Rank Tracking & Competitor Intelligence
We conducted continuous keyword research and rank tracking for core and long-tail queries, adjusting budgets where high-ranking keywords correlated with strong CVR. Competitor targeting was used to capture share-of-voice on rival product pages, intercepting shoppers in the decision phase.
Ranking momentum plus strategic competitor conquesting compounds over time, improving organic visibility and reducing reliance on paid ads. It ensures that the brand benefits from both paid efficiency and long-term organic growth, creating a sustainable competitive advantage.
6. Custom Dashboards & Strategic Consultations
SellerApp built live dashboards for budget pacing, search term ROAS, and rank movements. Bi-weekly strategic consultations allowed the team to make data-driven, high-confidence decisions quickly.
When both the brand and agency share real-time insights, decisions are faster, more precise, and aligned. Transparency reduces guesswork, empowers agile optimization, and ensures every strategic adjustment is rooted in measurable performance.
