Nuobell

How a Swedish fitness brand achieved 3,756% sales growth within months of joining SellerApp.

Nuobell partnered with SellerApp to bring consistency, scale efficiently, and outshine resellers. With full-funnel PPC, AI automation, and strategic content optimization, they achieved a ~38x growth jump in revenue while slashing ACoS.

geomag ppc growth with sellerapp

The Nuobell Story

Born in Sweden, Nuobell reimagined strength training with its sleek, space-saving adjustable dumbbells, a product that blended Scandinavian design with serious performance. Beloved in Europe, the brand set its sights on the US, launching on Amazon with high hopes but little experience.

Just two months in, they faced reseller crowding, weak A+ content, and virtually no reviews, making it hard to stand out. Leading the charge were CEO Per Svenberg and business owner Stephanie Probasco, determined to turn early traction into dominance.

Summary

In under a year on Amazon US, Nuobell moved from a crowded, reseller-heavy landscape to one of the best in its category.

Starting just two months post-launch, SellerApp re-architected its advertising, sharpened keyword focus, upgraded A+ content, and used AI to make thousands of smart bidding decisions automatically.

Thus, ad revenue increased by 10,050%, total sales grew by 3,756%, ACoS fell to 11.15% (from as high as ~42–48%), and the Hero SKU earned the Amazon’s Choice badge. Monthly sales increased by up to 80% during peak seasonal periods.

In August 2025, total sales had increased by 3,756% since the time Nuobell joined SellerApp.