Find the keywords your next customers are searching for.
Discover relevant search terms, understand competing listings, and build a clearer keyword plan for your listings and ads.
Illustrative walkthrough: the phrase “insulated water bottle” is typed, related keyword suggestions appear, one is reviewed, and two terms form a shortlist.
Are you targeting the right searches?
Missing relevant phrases
Shoppers may describe your product differently.
Choosing by volume alone
Popular searches still need to fit your product.
Stopping after research
Keywords need an application and a way to monitor them.
See how a keyword becomes a decision.
- 1
Discover relevant searches
Enter a seed phrase and see related terms shoppers use.
A list of related keywords - 2
Evaluate what fits
Use relevancy, search volume and CPC to judge each term against your product.
A clear reason to keep or drop it - 3
Create your shortlist
Keep the terms that fit, then export them or start tracking.
A focused list, ready to use
See which searches competing products appear for.
Start with a product, not a phrase. Compare your ASIN with up to three competing ASINs in one search.
- Spot terms competitors appear for that you don’t.
- Then check fit: appearing for a competitor doesn’t make a term right for your product.
Illustrative comparison of your product and three competing ASINs across four example keywords. One keyword, vacuum insulated flask, shows competitors appearing where your product does not.
Put your keyword research to work.
Improve listing coverage
Use relevant terms naturally in your product content.
Plan advertising tests
Use keyword insights to decide what to test in your ads.
Research is the start. Keep improving from there.
- You are here
Research relevant terms
Keyword Research gives you a focused shortlist.
- Next
Review listing coverage
See where your content is missing key terms.
Listing Quality - Where applicable
Check indexing
Confirm Amazon associates your terms with the product.
Index Checker - Ongoing
Monitor keyword rankings
Follow where your product appears over time.
Keyword Tracker
Research for the marketplace you sell in.
Choose the Amazon marketplace before you search, so suggestions and metrics reflect shoppers there.
Plus other Amazon marketplaces. The marketplace selector in the tool shows the current list.
Trusted by sellers who care about search.
SellerApp’s tools have helped me find a product to sell successfully on Amazon and also optimize my search ranks. What I wanted was an all-in-one Amazon tool.
General feedback about SellerApp, not a specific Keyword Research result.
What searches could your listing be missing?
Start with one product. Build a more informed keyword plan.
Questions before you research
How do I start keyword research?
Sign in to SellerApp, choose your marketplace and enter a seed keyword that describes your product. The tool returns related keywords with metrics such as search volume, match type, relevancy score and CPC.
How does Reverse ASIN differ from keyword search?
Keyword search starts with a phrase. Reverse ASIN starts with products: enter your ASIN and up to three competitor ASINs to see the keywords they appear for. Review each term for fit before using it.
How should I interpret search volume and CPC?
Search volume estimates how often shoppers search a term. CPC estimates what advertisers pay per click, a signal of competition. Read both alongside relevancy: a popular or cheap term only helps if it describes your product.
Can I export or track selected keywords?
Yes. Export results to a .CSV file for further analysis, or track keywords with one click to monitor them over time in SellerApp.
Which marketplaces are supported?
Keyword Research covers Amazon marketplaces worldwide, including the US, UK, Canada and Australia. The marketplace selector in the tool shows the current list.
What does the current trial or plan include?
Feature access and limits depend on your plan. See pricing for current plans, or ask our team.