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Amazon keyword research

Discover your next keyword opportunity.

Explore search demand, compare keywords, and continue your research in SellerApp.

TryWatch how it works

Start with a specific product phrase.

Your keyword opportunities will appear here.Enter a product or keyword above, pick a marketplace, and select Find keywords.
Tutorial

See how keyword research works.

Tutorial video — asset pending

The published tutorial for this tool could not be resolved for this build, so no player is embedded and no stand-in video is used.

Open the published tool page
  1. 1
    Enter a product or keyword.
  2. 2
    Compare demand and advertising costs.
  3. 3
    Continue your research in SellerApp.

Start with a specific product phrase.

What comes next

Turn keyword ideas into your next move.

Refine your listingFind relevant terms for your product.
Plan your campaignsCompare demand and CPC.
Track your keywordsContinue monitoring in SellerApp.
Continue in SellerApp arrow_forward
Researching directly on Amazon?

Explore product keywords with the SellerApp Chrome extension.

Desktop Chrome. SellerApp account required.

Get the Chrome extension
FAQ

Questions about keyword search

What should I enter?

A product name or a seed keyword — the words a shopper would type to find what you sell. A specific phrase such as “insulated water bottle 750 ml” returns more useful ideas than “bottle”. Enter words, not a product URL or an ASIN.

What do search volume and CPC mean?

Search volume is how often shoppers search that term on Amazon — an indicator of demand. CPC is the average cost per click advertisers pay for it, which tells you roughly what advertising on it would cost.

Read them together with relevance. High volume with poor relevance wastes budget, and a cheap term is no bargain if it does not describe your product.

Are the numbers estimates?

Estimated orders per month is an estimate, and CPC is an average that moves over time. Anything the tool does not have for a keyword reads “Not available” rather than zero.

Why do some keywords need a SellerApp account?

This page shows a set of keywords for each search. The remaining keywords for your search, keyword difficulty analysis and keyword tracking live in the SellerApp dashboard, so continuing your research there needs an account. Which keyword features your account can use depends on your plan.

How is this different from the Chrome extension?

This page works from a keyword: enter a product or term and it returns keyword ideas. The extension works from a product: open an Amazon listing and it shows the keywords associated with that listing. Keywords you find here are not transferred to the extension automatically.

Which marketplaces are supported?

The marketplace list in the dropdown is the one the live keyword search serves; United States is the default. Use the dropdown as the source of truth rather than a fixed published list. The extension's coverage is separate and is not assumed to match.

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