Turn Amazon ad spend into profitable growth
SellerApp combines certified Amazon advertising experts, proprietary automation, real-time performance signals and marketplace intelligence to help brands reduce wasted spend, improve advertising efficiency, and scale with greater control.
Your PPC problem is rarely just one bad bid
Underperforming Amazon advertising is almost always several connected issues at once. Each one is survivable on its own; together they cap growth and quietly raise the cost of every order.
Campaigns competing against one another. The same ASINs and keywords sit in overlapping campaigns, bidding up your own clicks.
paymentsWasted spendBudgets allocated without margin context. Spend follows revenue, not contribution — so the best-selling products are not always the most profitable ones.
percentProfitabilityNon-converting search terms consuming spend. Irrelevant and low-intent queries keep buying clicks because nothing negates them.
paymentsWasted spendImportant keywords missing from the structure. Terms that convert are never given their own targeting, so they compete for scraps of budget.
visibilityLost visibilityBroad campaigns masking product-level performance. Account averages look acceptable while individual ASINs lose money inside them.
trending_upRising ACoSBid changes made on delayed data. Decisions land days after the demand shifted, so the account is always correcting the last problem.
trending_upRising ACoSAdvertising running on low-stock products. Spend keeps pushing items that will run out, damaging ranking and wasting the click.
paymentsWasted spendAgencies reporting activity, not impact. You receive a list of changes made instead of an explanation of what it did to the business.
percentNo accountabilityA PPC growth system built around your business goals
Establish exactly where the account is losing money today
Before anything changes, your specialist audits campaign structure, search terms, placements, product performance, budgets, margins and historical trends — so the plan is built on your numbers, not a template.
- Overlapping campaigns and self-competition mapped
- Search-term waste quantified in currency, not percentages
- Product-level profitability separated from account averages
- A written baseline you can hold us to
Complete management across Amazon Sponsored Ads
Sponsored Products
Capture shoppers at the moment of highest intent — on the search results they already trust and on competing product pages.
What SellerApp manages
Sponsored Brands
Own the top of the search page and guide shoppers into the full product range rather than a single ASIN.
What SellerApp manages
Sponsored Brands Video
Use short product-led video to earn attention inside high-intent search results, where static creative gets scrolled past.
What SellerApp manages
Sponsored Display
Re-engage shoppers who viewed the product and reach relevant audiences through consideration and purchase.
What SellerApp manages
Every account needs a different definition of success
Tighten structure so converting terms sit in their own campaigns and stop competing for shared budget.
Aggressive negation of non-converting queries; keep only terms with proven conversion history.
Bid to a target cost per order derived from contribution margin, not a blanket account ACoS.
Pull budget from loss-making ASINs and placements; concentrate it on proven converters.
Weighted to exact and phrase, with broad kept small and purely for discovery.
Prune low-relevance ASIN targets; hold defensive coverage on branded terms.
ACoS by product and term, wasted-spend recovered, contribution per order.
Experts set the strategy. SellerApp intelligence accelerates every decision
Automation is the monitoring and execution layer. It shortens the gap between something changing in your account and someone acting on it — it does not decide what good looks like.
Campaign, keyword, product, placement and inventory data, plus Amazon Marketing Stream and Marketing Cloud where available.
Signals are normalised, scored against your targets and turned into a ranked set of opportunities and anomalies.
Your strategist judges what to act on, what to test and what to leave alone — with margin and inventory context.
Bids, budgets, negations, dayparting and placement changes are applied manually or by agreed automation rules.
Results are measured against the goal and feed the next decision, so the account compounds instead of resetting.
What our PPC team handles for you
Five areas of ownership. Expand any group to see exactly what sits inside it.
01Account strategy5 areasadd
02Campaign management7 areasadd
03Keyword & targeting management7 areasadd
04Bid & budget optimisation6 areasadd
05Monitoring & reporting6 areasadd
Advertising should know what is available to sell
- Ease advertising pressure when stock cover is critically low
- Avoid scaling products likely to go out of stock mid-flight
- Increase support for products with healthy inventory and margin
- Coordinate launch and replenishment advertising strategies
- Protect hard-won ranking while avoiding unnecessary waste
Know what changed, why it changed, and what happens next
- A dedicated account manager who knows your products and margins
- Weekly performance updates and reviews where applicable
- Monthly strategic reviews with your stakeholders
- Clear action items — what was done, what is next
- Transparent explanations of every major change
- Live platform access to keyword, product, placement and pacing detail
Reporting cadence, metrics and format are agreed during onboarding, so updates match how your business already reviews performance.
From account audit to continuous optimisation
Discovery
Understand the brand, products, margins, challenges, goals and marketplaces.
Account audit
Analyse campaigns, search terms, placements, budgets, products and historical performance.
Growth strategy
Define priorities, targets, campaign architecture and the measurement framework.
Account integration
Securely connect the required Amazon advertising access and SellerApp technology.
Execution
Restructure campaigns, implement optimisations and activate the agreed strategy.
Continuous growth
Monitor, test, communicate results and scale the actions that work.
More than campaign management
The difference is not effort — it is what the team can see, and how quickly they can act on it.
Performance that connects advertising with business growth
Chair Master
- Starting challenge
- Auto campaigns run in-house since 2019 with no negation strategy, flat growth on a limited budget, and no visibility of which search terms were paying for themselves.
- SellerApp strategy
- Full campaign teardown and rebuild around a B2B-specific structure, a search-term and negation strategy, and continuous bid and placement optimisation.
- Time period
- Ongoing managed engagement
Oogie's Snacks
- Starting challenge
- A gourmet popcorn brand with limited Amazon sales, advertising spread thinly across flavours and pack sizes, and an ACoS that left little contribution behind.
- SellerApp strategy
- Advertising restructured around product flavours and pack sizes, campaign efficiency improved, and budget redirected toward the strongest growth opportunities.
- Time period
- Five months
Questions brands ask before handing over their ads
What does SellerApp's Amazon PPC Management service include?add
A dedicated specialist team owns your Sponsored Ads end to end: an initial account audit, a documented strategy, campaign structure and rebuild, keyword and targeting management, bid and budget optimisation, negative keyword and search-term work, dayparting, placement optimisation, competitive monitoring, platform access, performance reporting and scheduled strategic reviews.
Which Sponsored Ads formats does SellerApp manage?add
Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display. The mix is set by your goals, brand registry status and category — most accounts start with Sponsored Products as the efficiency engine and layer the others on as the structure stabilises.
How does SellerApp reduce wasted ad spend?add
By finding where the money leaks and closing it systematically: search-term analysis and negation, removing overlap between competing campaigns, match-type discipline, placement and bid control, budget reallocation away from low-margin products, and easing pressure on items that cannot convert — low stock, weak listings or poor unit economics.
How does SellerApp use AI and automation?add
Automation is the monitoring and execution layer, not the decision maker. Your strategist sets targets and agrees the rules; the platform then watches campaign signals continuously, applies the agreed bid, budget, dayparting and negation actions between reviews, and surfaces ranked opportunities and anomalies for human judgement.
Will I receive a dedicated account manager?add
Yes. Every account has a named specialist who stays with the brand, supported by SellerApp analysts and the platform. They are your point of contact for strategy, execution questions and reporting.
How frequently are campaigns optimised?add
Campaigns are monitored continuously, with agreed automation acting between reviews and your specialist making structural and strategic changes on a regular cadence. Review frequency is set during onboarding — weekly performance reviews and monthly strategic reviews are typical.
What reports and updates will I receive?add
Live performance is available in the platform at any time — spend, ad sales, ACoS, TACoS, ROAS, CTR, conversion rate, orders, keyword, product, placement and pacing detail. Alongside it you receive regular updates covering what changed, why, the business impact and the next priorities, in the cadence and format agreed at onboarding.
Can SellerApp manage multiple Amazon marketplaces?add
Yes. Multi-marketplace brands are managed under one strategy with per-marketplace keyword, budget and bidding decisions, since demand, competition and search behaviour differ by country. Coverage spans North America, South America, Europe, the Middle East and Asia-Pacific.
How does inventory affect the PPC strategy?add
Inventory signals inform how hard each product is advertised. When stock cover is low, advertising pressure is eased and spend is redirected to products that can meet demand; when cover is healthy, support increases. This protects ranking and avoids paying for clicks on items about to go unavailable. Fulfilment and replenishment remain owned by your team.
Can SellerApp help with new product launches?add
Yes. Launches are run as their own play: a discovery-weighted campaign structure, broader early targeting to learn which terms convert, harvesting into exact match as data arrives, and a deliberate acceptance of a higher initial ACoS while ranking and review velocity build — then a shift to efficiency once the product holds position.
How long does it take to see meaningful results?add
It depends on the starting point, category and budget. Structural work — negation, restructuring, placement and budget control — usually shows measurable movement earliest. Ranking-led and launch objectives compound over a longer window. Your specialist sets expectations against your own baseline during the audit rather than promising a fixed timeline.
What access does SellerApp require?add
Advertising access to manage campaigns, and the reporting access needed to read performance in context — granted through Amazon's own permission flows, at the access level agreed with you. Access is confirmed during the account-integration step and can be revoked by you at any time.
Is Amazon DSP included in PPC Management?add
No. PPC Management covers Sponsored Ads. Amazon DSP is a separate SellerApp managed service for demand creation and audience reach beyond search. Brands often run both so prospecting, retargeting and search never bid against each other — but DSP is scoped and engaged separately.
How do I get started with a PPC audit?add
Complete the form below with your marketplace, monthly ad spend and primary challenge. A specialist reviews your campaign structure, keywords, targeting, budgets and performance opportunities, then comes back with findings and a recommended scope.
Find out where your Amazon ad spend is being wasted
Get a comprehensive review of your campaign structure, keywords, targeting, budgets and performance opportunities from SellerApp's Amazon advertising experts.
- A specialist reviews the account before you speak to anyone
- Response within one business day
- Your data stays confidential — no obligation to engage