Amazon Listing Optimization

Your listing looks complete. What is it missing?

Find content and keyword gaps, understand what needs attention, and build a clearer listing with SellerApp.

Illustrative listing-quality report for the example product, Blue Water Bottle, on Amazon.com. Overall listing quality 60.71 of 100: desirability 48.71 of 60, discoverability 12.00 of 40. The title has 5 checks to review, including capitalization and decorative symbols. Search terms have 6 checks to review. Images need no fix. Next steps: review title checks, review search terms, and set up keyword tracking.

See the full audit belowIllustrative listing-quality report.
The listing audit

See what your listing needs.

Blue water bottle product image
Blue Water BottleAmazon.com · Listing quality
Overall score
60.71 /100Moderate
DesirabilityListing content
48.71 / 60
DiscoverabilitySearch-related checks
12.00 / 40
Overview

Start with search readiness.

Review search-term checks and set up keyword tracking.

  • 6 search-term checks to review
  • Keyword tracking not set up
Blue water bottle product image
Blue Water BottleAmazon.com · Listing quality
Desirability
48.71 /60
Title5 checks to review
Bullet points2 checks to review
DescriptionNo fix needed
Content checks

Know which copy needs attention.

Review flagged title and bullet-point checks.

  • Inspect title formatting
  • Review bullet-point guidance
Blue water bottle product image
Blue Water BottleAmazon.com · Listing quality
Discoverability
12.00 /40
ASIN indexingNo fix needed
Search terms6 checks to review
Keyword trackingNot set up
Search readiness

Check search terms. Start tracking.

Review the flagged checks and choose keywords to monitor. Untracked terms may still rank.

  • Review 6 search-term checks
  • Set up keyword tracking
Blue water bottle product image
Blue Water BottleAmazon.com · Listing quality
9Product images
7Category average
  • Blue insulated bottle, front view
  • Blue bottle with cap removed
  • Close-up of the bottle finish
  • Close-up of the bottle opening
  • Blue bottle beside a mountain lake
No fix needed
Image coverage

Image count is covered.

This listing has more images than the category average.

  • 9 product images
  • Category average: 7
Behind the score

Can shoppers find it? Does it help them choose?

Discoverability

Can shoppers find it?

Search-related checks: whether the ASIN is indexed, how backend search terms are set up, and visibility for keywords you track.

  • ASIN indexing
  • Search terms
  • Search visibility
  • Shipping method
Discoverability grades: ASIN indexing Great, search terms Poor, search visibility Poor, shipping method Great
Desirability

Does it help them choose?

On-page content: title, bullet points and description, image and video coverage, plus customer-feedback signals from ratings and reviews.

  • Title
  • Bullet points
  • Description
  • Images and videos
  • Ratings and reviews
  • Blue insulated bottle, front view
  • Blue bottle with cap removed
  • Close-up of the bottle finish
  • Close-up of the bottle opening
  • Blue bottle beside a mountain lake
AI-assisted enhancement

See how your listing could read.

Compare the draft. Explore each change. Stay in control.

Blue Water BottleAmazon.com · Content example
Original title

Blue Water Bottle - Stainless Steel/750ml/Insulated

  • Product type is vague
  • Slashes join three attributes
Suggested titleFor review

Insulated Stainless Steel Water Bottle, 750 ml, Blue

Select a highlight to see what changed.

Product type made clearInsulated stainless steel water bottle now leads the title.
What changed
  • Product type firstWhat it is now leads the title.
  • Clearer phrasingCommas replace slashes.
  • Same factsNo new attributes added.
Keyword intelligence

Choose words with product context.

  • Keyword signals

    Review search demand and relevance.

  • Product attributes

    Match terms to what your product actually offers.

  • Customer language

    Understand how shoppers describe their needs.

Illustrated workflow: start with the example product, Blue Water Bottle (stainless steel, 750 ml, insulated). Review keyword ideas with illustrative search volumes: bottle 4.02k, kids water bottle 315, insulated water bottle 1.7k, stainless steel water bottle 980. Check each term against the product, then build a shortlist of keywords to review: insulated water bottle and stainless steel water bottle. Review your shortlist before using it.

Meet Lystic AI

Your product. A stronger listing. Powered by Lystic.

Start with your product and existing listing.Lystic gathers and organizes your product details.AI turns product information into clearer, more relevant content.A stronger listing draft, ready for your review.
Meet Lystic AI

Your product. A stronger listing. Powered by Lystic.

  1. Start with your product and existing listing.

    Blue insulated stainless steel water bottle
    • Blue Water Bottle
  2. Lystic gathers and organizes your product details.

    • Material: Stainless steel
    • Capacity: 750 ml
    • Colour: Blue
    • Design: Insulated
  3. AI turns product information into clearer, more relevant content.

    • 1. Understand product attributes
    • 2. Review relevant search language
    • 3. Structure clearer listing content
  4. A stronger listing draft, ready for your review.

    • Insulated Stainless Steel Water Bottle, 750 ml, Blue
    • A reusable 750 ml stainless steel bottle with an insulated design and screw cap.
    • Draft ready for review
Customers

Confidence beyond the dashboard.

SellerApp’s PPC experts helped grow my Amazon presence and improve profitability by 20% in just two months. Great support and a strong choice for PPC management and listing optimization.

Lindsey Sun · Zeak

Recognized as a leader in the industry

  • G2 Leader, Spring 2024
  • G2 Leader Asia Pacific, Spring 2024
  • G2 Best Meets Requirements, Spring 2024
  • G2 Momentum Leader, Spring 2024
FAQ

Questions before you start

What does the listing-quality score measure?

It checks the key areas of a product listing against Amazon listing best practices and combines them into a score out of 100. It’s a diagnostic indicator, not Amazon’s ranking score or a sales prediction.

What is the difference between discoverability and desirability?

Discoverability covers search-related checks: ASIN indexing, backend search terms, search visibility for tracked keywords, and shipping method. Desirability covers on-page content: title, bullet points, description, images and videos, ratings and reviews.

What information or account access do I need?

You need a SellerApp account to run the report. Search visibility needs keywords added to tracking; until then, the report shows 0 keywords tracked.

Can I compare listings with category benchmarks?

Yes. Checks such as title length and image count show your product’s value beside the category average. You can also research competitor listings and benchmark against them.

Does SellerApp suggest copy or publish changes automatically?

The report gives a recommended fix for flagged checks. Changes to your listing are made by you, in Seller Central. SellerApp doesn’t publish edits automatically.

How does AI-assisted listing enhancement work?

It uses your product data, keyword signals and customer language to draft titles, bullet points and descriptions for your team to review. Talk to our team about access and scope for your catalog.

Which marketplaces and plans support these features?

The listing checker works on Amazon United States, United Kingdom, Canada, UAE, India, Australia, Japan, Mexico, Germany, Italy, France, Spain, Netherlands, Saudi Arabia, Singapore and Brazil. See the pricing page for plan details.

How frequently are reports updated?

SellerApp checks the product listing every 24 hours and updates the listing-quality score.

Can teams work across multiple products?

Yes. Listing-quality analysis is available for each of your products, and alerts can notify you when a product’s listing quality changes. Team access depends on your plan.

Know what your listing needs next.

Start with a clear audit. Review the gaps. Decide what to improve.

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