Follow ranking history
See whether a movement is isolated or part of a longer pattern.
Export keyword data as CSV.
Amazon Keyword Tracker
Know where you rank.See where to focus.
Track keyword positions, follow changes over time, and compare competing products to guide your next listing or advertising decision.
Your bottleAmazon.com · Organic rank
KeywordSep 14Oct 5Movement
insulated water bottle1811Improved 7 places
blue water bottle916Dropped 7 places
stainless steel water bottle2424Unchanged
blue water bottle · organic rank historyLower is better
Sep 14Sep 21Sep 28Oct 5
Same product. Different search position.
See how your product ranks for the same keyword over time.
Your product
Tracked keyword
Previously#9Organic position
Now#16Organic position
Dropped 7 places
The same product now appears lower for this keyword.
How it works
From your product to a clearer next step.
Your bottleAmazon.com
1 · Choose what to track
Product IntelligenceYour bottleKeyword Tracker
Product
Your bottle · ASIN from your catalog
Keywords to track
- insulated water bottle
- blue water bottle
- stainless steel water bottle
History builds from the first observation after you add keywords.
2 · See what changed
KeywordSep 14Oct 5Movement
insulated water bottle1811Improved 7 places
blue water bottle916Dropped 7 places
stainless steel water bottle2424Unchanged
Lower numbers are better positions.
3 · Investigate the trend
This keyword has moved down. Review competing listings and keyword relevance.
History and context
A position tells you where. A trend tells you more.
Compare competing products
See how your product’s position compares for the same search term.
Rankings show position only, not competitor sales or traffic.
Next steps
Use the signal to choose your next step.
A keyword is slipping
Review its history, indexing, and listing relevance.
A competitor ranks ahead
Compare relevant listing content and keyword coverage.
A PPC keyword gains organic position
Review ad performance and profitability before adjusting spend.
Tracking gives you evidence for a decision. It doesn’t establish why a position changed.
Connected workflow
Discover. Track. Refine.
1 · Discover
Find relevant terms
Use Keyword Research or Product Keywords, then add the terms you choose to the tracker.
- Keyword Research
- Product Keywords
2 · Track
Monitor selected terms over time
blue water bottle16Dropped 7 places
IndexedWhether Amazon recognizes the product for a term.
RankingWhere the product appears for that term.
3 · Refine
Act in the right tool
Investigate indexing, improve relevant listing content, or review advertising.
Customers
Built for sellers who act on the data.
From day one, SellerApp’s innovative tools and expertise have been our driving force, propelling our brand towards sustainable growth.
Display Technologies
Recognized as a leader in the industry
Get started
Start with the keywords that matter most.
Add your product
Open it in Product Intelligence and go to the Keyword Tracker tab.
Choose your keywords
Paste the terms you want to follow, or add them from your keyword research.
Review your ranking history
History grows as observations are collected from the day you start.
How many products and keywords you can track depends on your plan. Need more? Talk to our team.
FAQ
Questions sellers ask about tracking
How does Keyword Tracker work?
SellerApp checks Amazon search results periodically and records where your product appears for each keyword you add. Each check is an observation, and together they form your ranking history.
How often does ranking data update?
Page rank, current position and position change update every 12–24 hours. The “Last updated” time shows when each observation was collected. For an on-the-spot check, the SellerApp Chrome extension works separately from scheduled dashboard tracking.
What is the difference between indexing and ranking?
Indexing is whether Amazon associates your product with a search term at all. Ranking is where your product appears in results for that term. A product can be indexed and still not appear within the tracked results; that’s different from not being indexed. Index Checker covers indexing.
Can I compare competitor products?
Yes. You can track competitors’ keywords to see where your listing stands against theirs for the same terms. Rankings show position only; they don’t reveal a competitor’s sales, traffic or conversion rate.
When does tracking history begin?
History begins with the first observation after you add a keyword, then builds with each update. Positions from before you started tracking aren’t available.
How many products and keywords can I track?
Tracking limits depend on your plan. See Pricing for current plans, or contact sales@sellerapp.com if you need a larger tracking quota.
Can I export my keyword data?
Yes. Keyword data can be exported as a CSV file for further analysis.
Does tracking automatically improve my ranking?
No. Tracking shows where you rank and how that changes. Improvements come from what you do with that information, such as listing updates or advertising decisions, and results depend on many factors.
Which marketplaces are supported?
Each keyword is tracked for a specific Amazon marketplace, shown alongside its data. Coverage for your marketplace is confirmed when you set up tracking; contact us if you have a specific marketplace in mind.
Know which keywords deserve your attention.
Bring your product and priority keywords into one clear tracking view.