01 / 06
Advertising strategy
We align your advertising priorities with your products, margins, and growth goals.
A clear plan for what to focus on.Amazon Advertising Managed Services
Your Amazon advertising. A clear plan. An accountable team.
SellerApp’s specialists manage your campaigns, targeting, bids, and budgets around your products and business goals, with regular updates on what’s changing and why.
Insulated Water Bottle, 750 mlSponsored Ads · last 30 days
SP · Exact · insulated water bottleSponsored Products
SteadySP · Broad · water bottleSponsored Products
Spend risingSB · Brand · Your Brand bottlesSponsored Brands
SteadySD · Product pages · viewedSponsored Display
Too earlyInsulated Water Bottle, 750 mlSponsored Ads · last 30 days
SP · Exact · insulated water bottleSponsored Products
SteadySP · Broad · water bottleSearch terms spending without orders
PriorityWhy it matters
Broad matching is picking up searches like “glass water bottle” and “kids bottle” that don’t fit this product.
Your account specialistReviewing against your goals and the agreed plan
- Checked search-term relevance
- Confirmed the product’s target efficiency
- Kept relevant terms that are still learning
Targeting refined · SP · BroadIrrelevant terms excluded, bids reviewed
DoneWeekly update · Your BrandFrom your account specialist
- Noticed
- Broad terms spending without orders
- Did
- Refined targeting within the plan
- Watching
- Spend and orders on this campaign
- Next
- Review the evidence at our next check-in
Brands that have worked with SellerApp
- Coolibar
Amazon Ads Advanced Partner$1.8B+ ad spend managed
Advertising result
+154%ad revenue
Teeccino grew ad revenue by 154% in the first five months working with SellerApp.
Do you know what your next advertising move should be?
Spend is rising, but orders are not keeping pace.
Some campaigns perform, but the next growth opportunity is unclear.
Reports show the numbers, but the next action is missing.
We start by understanding your account, then turn the findings into a prioritized plan.
What we manage
What we take off your plate.
- 02 / 06
Campaign structure
We organize your campaigns and targeting around the agreed strategy.
Every campaign has a clear role. - 03 / 06
Keyword and search-term management
We research opportunities, review search terms, and refine targeting.
More focused targeting. - 04 / 06
Bid and budget management
We adjust bids and spending priorities within your agreed plan.
Spend guided by your priorities. - 05 / 06
Ongoing optimization
We review performance signals, placements, and timing to guide the next change.
Continuous attention to what needs improving. - 06 / 06
Reporting and reviews
We explain what changed, what we learned, and what comes next.
You stay informed and involved.
Your first 90 days
One phase at a time. A clear role for everyone.
- Week 1Understand and prioritize
- Weeks 2–4Implement and optimize
- Months 2–3Evaluate and refine
Week 1
Understand and prioritize
- We do
Review structure, targeting, spend and performance against your goals.
- You receive
A baseline assessment and prioritized advertising roadmap.
- Your part
Share goals, margins, stock constraints and business context.
Weeks 2–4
Implement and optimize
- We do
Apply agreed campaign, targeting, bid and budget improvements.
- You receive
A clear view of completed work and early observations.
- Your part
Provide assets and input on decisions outside the agreed scope.
Months 2–3
Evaluate and refine
- We do
Review evidence, continue testing and update priorities.
- You receive
A progress review and recommended next actions.
- Your part
Align on the next phase, budget and direction.
Staying informed
You always know what we’re doing and why.
- A dedicated point of contactOne person who knows your account and coordinates the specialists working on it.
- Weekly performance check-insRegular reviews of what changed, what it means, and what’s next.
- Clear next prioritiesYou always see the plan, so the campaigns never depend on you to run them.
Performance update · Your BrandSponsored Products · Insulated Water Bottle
This week- What we noticed
Certain search terms are spending without enough orders.
- What we did
Reviewed relevance and adjusted the agreed targeting.
- What we’re watching
Whether the change improves advertising efficiency.
- What comes next
Review the evidence and decide whether further changes are needed.
Expertise and technology
Better signals become better-informed decisions.
- 01 · Technology surfaces a pattern
Campaign performance varies across different hours.
Hour-by-hour data shows when shoppers are more likely to buy.
- 02 · A specialist reviews the context
The team weighs the evidence against your goals.
A pattern is a prompt to investigate, not an automatic change.
- 03 · The team acts and reviews
Timing is adjusted within the agreed plan, then evaluated.
If the evidence doesn’t support the change, we revise it.
Rules-based bid and budget automationDayparting with Amazon Marketing StreamApplied where it fits the account
Customer evidence
Real accounts. Specific work. Measurable results.
else
Else NutritionNutrition · Amazon
Start
ACoS was high across a fragmented account.
Action
Rebuilt structure from 15 campaigns to 93.
Result
Efficiency improved and the brand scaled further.
ACoS66% → 17.6%
TACoS25% → 6.7%
Campaigns15 → 93
REELSKIN
ReelskinDTC · Amazon
Full-funnel overhaul while preserving premium pricing.
Best-seller rose from #400 to #36 BSR.
+941%Ad revenue
+241%Total sales
CMO
CustomadeonlyAuto · Amazon
Fixed a hidden fitment structure issue and rebuilt campaigns.
2,809 → 8,421Monthly orders
10.1%ACoS held flat
“The team at SellerApp has done a phenomenal job getting our Amazon advertising strategy organized and effective after years of wasted spending. They bring a great deal of knowledge and expertise to the table and are as proactive as it gets.”
Mick EnglerDirector, Digital Marketing · Coolibar
Measuring progress
Success starts with the right goal.
Strategy and success measures depend on where your account starts. We agree on both before changing campaigns.
Improve efficiency
Review advertising costs, targeting quality, and return on spend.
Often judged by ACoS and ROASSupport a launch
Build relevant visibility and learn which targeting approaches work.
Often judged by visibility and early salesExpand growth
Identify opportunities to scale with suitable stock, margins, and budget.
Often judged by sales and TACoSACoSAd spend as a share of ad-attributed sales. Lower isn’t always better during a launch.
ROASAd-attributed sales for every dollar of ad spend.
TACoSAd spend as a share of total sales, including organic orders.
SalesRevenue from orders. Revenue is not profit; margins decide what’s left.
We agree on the priorities, track progress, and refine the plan together.
Support beyond Advertising.
Separate services, not included in advertising management.
FAQ
Questions before you hire us
Which advertising formats do you manage?add
Sponsored Products, Sponsored Brands (including video), and Sponsored Display. Amazon DSP is a separate managed service.
Can you work with our existing campaigns?add
Yes. We start by evaluating your existing campaigns, bids, keywords, and structure, then keep what works and restructure what doesn’t.
How is this different from using SellerApp software?add
With the software, your team runs the campaigns. With managed services, our specialists do the advertising work for you and use SellerApp technology to inform their decisions.
Who will I work with?add
A dedicated account manager is your point of contact, supported by SellerApp’s advertising specialists.
How often will I receive updates?add
We hold weekly performance check-ins, and your account manager shares regular updates on the work completed, key metrics, and next priorities.
How are campaign and budget decisions handled?add
We make campaign, targeting, and bid changes within the plan we agree with you, and share what we changed in your reports. Proposed changes to budget or direction are discussed with you first. We agree the specifics during onboarding.
What access and information do you need?add
With your permission, we securely access your Amazon advertising account to manage campaigns. We also ask for your goals, product economics, stock constraints, and any business context that should shape the plan.
Are management fees separate from ad spend?add
Your ad spend is billed by Amazon to your advertising account. Our fees are shared in your proposal after the audit, once we understand the scope.
Are creative production, listing optimization, and DSP included?add
No. This service covers Sponsored Ads management. We’ll tell you which assets campaigns need, such as images or video for Sponsored Brands. Listing optimization and Amazon DSP are separate services.
What is the minimum engagement?add
We recommend at least three months. That gives us time to audit the account, implement the plan, and gather enough data to judge it. Your proposal confirms the terms.
How will we measure progress?add
Against the goals we agree at the start. Depending on those goals, we track measures such as ACoS, ROAS, TACoS, and sales, and review them with you regularly.
Which Amazon marketplaces are supported?add
We support Amazon marketplaces including the US, Canada, Mexico, Brazil, the UK, Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Turkey, Saudi Arabia, the UAE, India, Japan, Singapore, and Australia. Ask us about a specific marketplace.
Free PPC audit
Let’s identify your next advertising opportunity.
Start with a free PPC audit to understand your account’s priorities and the support you need.
- Share your account contextTell us about your products, marketplace, and goals.
- Discuss the findingsWe walk you through what the audit shows and where to start.
- Agree on scope if there is a fitIf working together makes sense, we propose a plan and scope.