Stop managing campaigns.Start scaling outcomes.

SellerApp is AI-powered Amazon PPC software that automates bids, rules, and insights to improve ad performance with less manual work.

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Trusted by 30,000+ brands & agencies

dashboard.sellerapp.com
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May 29 – Jun 04
Feature Guide
  • 1Switch modules in the left rail to change the context.
  • 2Use the tabs to move between Overview, Insights and Automation.
  • 3Apply an AI recommendation to see the impact land.
Automation
CurrentPrevious
May 29May 30May 31Jun 01Jun 02Jun 03Jun 04
auto_awesome
AI recommendation

Raise bid on “golf gloves” +12% · projected +9% ad revenue

The automation playbook

Every optimization on autopilot

Each capability runs as a rule your team controls — applied automatically, explained transparently, and tuned to your profit goals.

Keyword Harvesting

Turn auto campaigns into a profit pipeline

SellerApp finds converting search terms inside your auto and broad campaigns, promotes them into controlled manual targets, and adds the originals as negatives — so winners scale and overlap disappears.

More profitable keywords, zero manual digging
Harvested this weekAuto → Manual
organic protein powderPromoted
vegan protein unflavoredPromoted
protein for smoothiesPromoted

Bid Optimization

Bids that move with the market, not your calendar

AI models every keyword against your target ACoS, adjusting bids in real time as conversion rates, competition, and seasonal signals shift — no manual rules required.

ACoS down 31% on average within 30 days
AI bid decisions · liveReal time
golf gloves
ACoS 14% · ROAS 6.9×
Bid +12%
golf towel set
ACoS 22% · ROAS 4.1×
Hold
putting mat
ACoS 38% · ROAS 2.4×
Bid −18%

Budget Pacing

Spend every dollar where it compounds

SellerApp paces daily budgets across campaigns, frontloads high-converting windows, and automatically shifts spend from low-performers — so your budget never runs out before peak hours.

Zero wasted impressions at end-of-day budget caps
Spend pacing · todayUS$12.4k / $18k
6h9h12h15h18h21h

Negative Mining

Block waste before it eats your margin

Continuous analysis surfaces irrelevant search terms draining spend, then adds precision negatives across all match types — keeping your campaigns clean without any manual audits.

Wasted spend reduced by 40% on average
Negatives added this weekAll match types
free shipping protein
2,341 impr · $48.20 saved
Blocked
diy protein powder
1,204 impr · $31.60 saved
Blocked
protein sample pack
968 impr · $24.10 saved
Blocked
The automation autopilot

See exactly how optimization happens

Step through the real workflows your team runs every day. Pick a capability and watch the dashboard, the AI recommendation, and the business outcome update together.

Your advertising co-pilot

Advertising intelligence that never sleeps

SellerApp’s AI watches your account around the clock and brings you the moves that matter — each one explained, so you always know the why before you approve the what.

See AI in action →
  • Reasoning you can trustEvery recommendation shows the data behind it.
  • You stay in controlAuto-apply, review, or set guardrails — your call.
  • Acts at the right momentCatches opportunities and issues as they happen.
SellerApp Co-pilot4 recommendations readyLive
Increase bid“running shoes men”

ACoS is 4 pts under target with a 9.1% conversion rate. A higher bid captures more profitable impressions without breaching efficiency.

ACoS 14%+$1,840/wk
Pause keyword“cheap protein”

$47 spent with zero sales over 14 days. Pausing and adding as a negative stops the leak immediately.

0 orders$47 saved
Harvest term“keto protein shake”

Strong converter inside your auto campaign. Promote to an exact-match manual target for precise bidding.

7.6× ROAS$290 sales
One platform, more leverage

Real results

Keyword Engine

Keyword & market research

Surface high-intent keywords, reverse-ASIN competitors, and search volume trends to feed both your ads and your listings.

Explore research →
Rank Tracker

Keyword & rank tracking

Monitor organic position daily, connect ad spend to ranking lift, and protect the keywords that drive your category.

Explore tracking →
DSP & Cloud

DSP & Marketing Cloud

Extend reach beyond search with programmatic display and audience intelligence from Amazon Marketing Cloud.

Explore DSP →
Listing Suite

Listing & content optimization

Audit titles, images, and copy against best practices and AI suggestions — turning the traffic your ads buy into sales.

Explore listings →
Customer story
I’M MEME grew ad revenue 54% and cut ACoS from 32% to under 18% on Amazon Japan
I’M MEME partnered with SellerApp to fix a campaign structure that was letting keywords compete against each other for the same searches. With ad group-level negative targeting, daily automation and systematic search term cleanup, they grew ad revenue 54.19% and cut ACoS from 32.22% to 17.59% in 90 days.
View customer stories
  • +54.19%Ad revenue
  • 17.59%ACoS (from 32.22%)
  • 90 daysTime to result
Solutions by segment

Most advertising teams spend their time reacting

marketplace
4.6

$89

In stock · FREE delivery Tue,
May 21

Add to cartBuy now
Sponsored Products
ACoS32%

9%

Spend$12,842

18%

Orders412

7%

Top Search Terms
water bottle$2,341
insulated bottle$1,732
steel water bottle$1,128
bpa free bottle$932
View all search terms
Manual bid changes
that never keep up
Bids drift faster than teams can respond.
Decisions made from
stale spreadsheets
Yesterday’s data drives today’s decisions.
Budget leaking into
irrelevant search terms
Low-intent queries quietly consume spend.
Profitable keywords
left undiscovered
High-intent terms get missed in the noise.
The autonomous advertising engine

A system that learns and acts

SellerApp runs a continuous optimization loop on your advertising — watching every signal, reasoning over the data, and applying the highest-impact moves automatically.

Monitor

Continuously ingests campaign, keyword, search-term, and placement data across every marketplace in real time.

BidsSearch termsBudgetsInventory

Analyze

AI models each keyword and placement against your profit targets — factoring conversion, seasonality, and trend.

Target ACoSForecastsAnomalies

Optimize

Applies bid changes, harvests winners, adds negatives, and reallocates budget — with reasoning behind every action.

Auto-applyGuardrailsAudit log

Recognized as a leader in the industry

  • G2 Leader, Spring 2024
  • G2 Leader, Asia Pacific, Spring 2024
  • G2 Leader, Asia, Spring 2024
  • G2 Best Meets Requirements, Spring 2024
  • G2 Momentum Leader, Spring 2024
FAQ

Amazon PPC software, answered

What is SellerApp?add

SellerApp is an AI-powered commerce intelligence platform that unifies advertising, analytics, operations, and quick commerce — so brands, agencies, and enterprise teams can make smarter decisions and scale profitably across every marketplace.

Which marketplaces and channels does SellerApp support?add

SellerApp supports Amazon worldwide plus Flipkart, Walmart, and leading quick commerce platforms — all rolled into one unified profit view.

How does SellerApp’s AI improve advertising performance?add

The AI models every keyword and placement against your profit targets, then applies bid changes, harvests winners, adds negatives, and reallocates budget — with the reasoning shown behind each action.

Is SellerApp suitable for agencies and enterprise teams?add

Yes. Cross-account management lets agencies switch between brands and clients seamlessly, while enterprise teams get portfolio visibility at brand or global level.

How long does onboarding take?add

Most teams connect their accounts and see their first recommendations the same day, with full historical data backfilled shortly after.

Is my data secure with SellerApp?add

SellerApp is an approved Amazon Ads and SP-API partner, with localized compliance support across every supported marketplace.

$12B+GMV influenced
$2.5B+Ad spend managed
20+Marketplaces
30,000+Brands & agencies
95%Customer retention

TRUSTED BY COMMERCE TEAMS AT

  • Coca-Cola
  • Philips
  • Puma
  • I'M MEME
  • Bain Capital
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