Fulfillment by Amazon (FBA)
Convenience and reach
Advantages
- Fast shipping and customer service through Amazon’s logistics network
- Prime eligibility and an edge for the Buy Box
- More time to strengthen other areas of your business
Watch out for
- Inventory limits tied to a performance score, so scaling can be slower
- Fulfilment, handling and storage fees that eat into margins if not calculated
Best for: Smaller, high-demand products where fast sales velocity pays off.
