1. Introduction
1.1 Sellmetric Pte Ltd and its subsidiaries and affiliates (“SellerApp,” “SellMetric,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy describes how we collect, use, store, and share your personal data when you use our products and services, including the following.
- The SellerApp and SellMetric websites (www.sellerapp.com and related domains)
- The SellerApp and SellMetric software platforms, dashboards, and seller accounts (the “Platform”)
- Our self-serve tools for product research, keyword research, listing optimization, PPC automation, profit analytics, and inventory and business monitoring
- The “SellerApp: Supercharge your Amazon Sales” Chrome extension and any other browser extensions or mobile apps we publish
- Our APIs and developer tools, including Amazon Seller, Walmart, Instacart, Lazada, Shopee, and Ecommerce Data APIs, and our Developer Console
- Our managed advertising, agency, and strategic consulting services
- Marketplace and channel integrations including Amazon, Walmart, Flipkart, Google Ads, Bing, Meta, LinkedIn, quick-commerce platforms, and ONDC
- Webinars, events, newsletters, sales calls, and other communications with us
1.2 We refer to all of the above collectively as the “Services.”
1.3 This Privacy Policy tells you how we process your information. It is a notice and not a request for consent. Where we rely on your consent, we ask for it separately, and you may withdraw it at any time.
1.4 If you are in the European Economic Area or the United Kingdom, our GDPR Commitment and Roadmap page explains in plain English how this Policy applies to you.
2. Application
2.1 This Privacy Policy applies to personal data, meaning data from which you, an individual, can be identified directly or indirectly. It does not apply to anonymized or aggregated data that cannot be linked to an individual. We may generate anonymized and aggregated data, such as marketplace and category trends, and use it for any lawful purpose.
2.2 This Policy sets a global standard for our processing activities. Where local laws are more restrictive, we comply with those local laws.
3. Responsibility for Data Control and Processing
3.1 Where personal data is collected and processed in connection with the Services, Sellmetric Pte Ltd is the entity responsible (the controller).
3.2 In some cases we act as a processor or service provider on behalf of a customer. Examples are when we run managed advertising, operate our agency platform for your clients, or process marketplace data on your instructions. In those cases the customer is the controller, our Data Processing Agreement governs the processing, and individuals should contact that customer directly to exercise their rights over that data.
3.3 For questions about this Policy or about your personal data, contact legal@sellerapp.com. For help with your account, contact support@sellerapp.com.
4. Country of Processing and International Transfers
4.1 We operate the Services from the United States, Singapore, and India, and store and process data through third-party cloud and IT providers located in or operating from these countries.
4.2 Where we transfer personal data across borders, we apply appropriate safeguards as required by applicable law. For personal data covered by the GDPR or the UK GDPR, these include the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum, where they apply. You can ask for a copy of the relevant safeguards at legal@sellerapp.com.
5. Information We Collect
5.1 Information you provide to us
- Contact and account information such as name, email, phone, business name, job title, and billing address
- Account credentials and authentication details
- Payment and billing information, processed through our payment provider, Stripe
- Information submitted through webforms, support tickets, sales and strategy calls, webinars, events, and other communications
Lead and enquiry forms are voluntary. Some information is necessary to create an account and provide the Services. If you choose not to provide it, we may be unable to open or run your account.
5.2 Information we collect automatically
- Technical data such as IP address, browser type, internet service provider, device identifiers, operating system, and referring and exit pages
- Usage data about how you interact with our websites, Platform, and extension
- Cookies, web beacons, and similar tracking technologies (see Section 11)
5.3 Marketplace, advertising, and platform data. When you connect a marketplace or advertising account, such as Amazon Seller Central, Amazon Advertising, Walmart, Flipkart, Instacart, Lazada, Shopee, Google, Bing, Meta, or LinkedIn, we access and process the data needed to deliver our research, advertising, optimization, profit, and reporting services. This may include the following.
- Seller and advertiser account identifiers
- Product identifiers such as ASINs, listings, pricing, inventory, and catalog data
- Sales, order, traffic, profitability, and performance metrics
- Advertising campaign data, including spend, keywords, bids, and performance
- Authentication tokens and credentials used to connect your accounts through official marketplace and advertising APIs
5.4 We access this data through authorized APIs and use it solely to provide the Services you request. For quick-commerce monitoring and competitive intelligence, we primarily process product, pricing, and ranking data and not personal data.
5.5 Buyer information. The Services run on seller account data. We do not collect the personal information of your buyers, such as names, addresses, or contact details.
5.6 Browser extension data. The “SellerApp: Supercharge your Amazon Sales” Chrome extension operates on Amazon domains to overlay product research, profitability, keyword, and ranking data. It accesses product data visible on Amazon pages, such as ASINs, titles, pricing, ratings, and category data, and search queries you enter while using its features. Uninstalling the extension stops all collection through it.
6. How We Use Your Data
6.1 We use your data for the following purposes.
- Provide, operate, and improve the Services and your account
- Deliver the research, advertising automation, listing, profit, monitoring, and managed-services functionality you request
- Process payments and fulfill contractual obligations
- Communicate about your account, service notices, support, and, with consent where required, marketing
- Personalize, test, monitor, and enhance the Services
- Detect, prevent, and investigate fraud, abuse, and security incidents
- Comply with legal obligations and enforce our agreements
6.2 We do not use marketplace, advertising, or extension data for behavioral advertising or profiling unrelated to the Services.
7. Legal Bases for Processing
7.1 Where applicable law such as the GDPR requires a legal basis, we rely on the following.
| Purpose | Legal basis |
|---|---|
| Creating and running your account, delivering the Services, and taking payment | Performance of a contract, Article 6(1)(b) |
| Responding to enquiries and demo requests | Steps taken at your request before entering a contract, Article 6(1)(b) |
| Keeping tax, accounting, and other legally required records | Compliance with a legal obligation, Article 6(1)(c) |
| Securing our websites and Platform, preventing fraud and abuse, improving the Services, and providing support | Our legitimate interests in running a secure and useful service, balanced against your rights, Article 6(1)(f) |
| Analytics and profiling cookies, and marketing communications where consent is required | Your consent, Article 6(1)(a), which you may withdraw at any time without affecting prior lawful processing |
9. Information Security
9.1 We maintain administrative, technical, and physical safeguards designed to protect personal data against loss, misuse, and unauthorized access, including access controls, encryption in transit, and role-based permissions. No system is fully secure, and we cannot guarantee absolute security of data transmitted over networks we do not control.
9.2 If a personal data breach occurs, we notify supervisory authorities, affected individuals, and affected customers as applicable law requires.
10. Data Retention
10.1 We retain personal data only as long as necessary for the purposes described here. We decide how long by reference to the following criteria.
| Data | How long we keep it |
|---|---|
| Account and user profile data | For as long as your account is active, and afterward only as long as needed to close out the relationship, resolve disputes, and meet legal obligations |
| Connected marketplace and advertising data | For as long as the account stays connected and you use the Services. You can ask us to delete it at any time |
| Invoices and billing records | For the period that tax and accounting laws require |
| Lead and enquiry data | Until your enquiry is dealt with and for a reasonable follow-up period, unless you ask us to stop sooner |
| Marketing contacts | Until you unsubscribe or withdraw consent |
| Support and call records | As long as needed to resolve the issue and keep a record of the service we provided |
10.2 We apply data-minimization principles and delete or anonymize data when it is no longer needed.
11. Cookies and Tracking Technologies
11.1 We use cookies and similar technologies, which may be first-party or third-party. They fall into three categories.
| Category | Purpose | Consent |
|---|---|---|
| Technical cookies | Operate the Services, keep you signed in, remember preferences, and protect the site | Not required. These are strictly necessary |
| Analytics cookies | Measure how the websites and Platform are used so we can improve them | Set only with your consent, where the law requires it |
| Profiling cookies | Build a picture of your interests so advertising can be targeted and measured | Set only with your consent, where the law requires it |
11.2 You can manage cookies through our cookie banner or your browser. Disabling them may limit features. We honor recognized opt-out preference signals, including Global Privacy Control, where required by law.
12. Your Privacy Rights
12.1 Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing, to data portability, to withdraw consent, to opt out of targeted advertising, sale, or sharing, and to lodge a complaint with a supervisory authority. To exercise these rights, email legal@sellerapp.com. We will verify your identity and respond within the period required by applicable law. If we deny a request, you may appeal by replying to our response.
12.2 European Economic Area and United Kingdom (GDPR and UK GDPR). You have the rights above, including the right to object at any time to direct marketing and to processing based on our legitimate interests. We respond within one month, which the law allows us to extend by two further months for complex requests. You may lodge a complaint with your local data protection authority, which in the UK is the Information Commissioner’s Office at ico.org.uk.
12.3 California (CCPA and CPRA). California residents have the right to know the categories and specific pieces of personal information collected, the sources, purposes, and categories shared, to delete, to correct, to opt out of sale or sharing, and to limit use of sensitive personal information. We do not sell personal information. You will not be discriminated against for exercising these rights. Submit requests to legal@sellerapp.com.
12.4 India (DPDP Act, 2023). If you are in India, you have the right to access and correct your personal data, request deletion when it is no longer necessary or consent is withdrawn, nominate another person to exercise your rights, and file a complaint with the Data Protection Board of India. Consent must be free, specific, and informed.
12.5 Other jurisdictions. Residents of Canada, Mexico, Australia, Singapore, the UAE, and other US states with comprehensive privacy laws may have similar rights under local law. Contact legal@sellerapp.com to exercise them.
13. Children’s Privacy
13.1 The Services are intended for business users and are not directed to children. We do not knowingly collect personal data from children under 16. If you believe a child has provided us data, contact us and we will delete it.
14. Third-Party Sites and Services
14.1 The Services may link to third-party websites or services governed by their own privacy policies. We are not responsible for their practices and encourage you to review their policies.
15. Changes to This Policy
15.1 We may update this Policy from time to time and will revise the date above. Material changes will be communicated as required by applicable law.
16. Contact Us
| Contact | Details |
|---|---|
| Privacy and data protection | legal@sellerapp.com |
| Account and product support | support@sellerapp.com |
| Sales | sales@sellerapp.com |
| Singapore | Sellmetric Pte Ltd, 140 Paya Lebar Road, #10-09, AZ @ Paya Lebar, Singapore 409015 |
| United States | 4819 Bryant Mdws Dr, Spring, TX 77386 |
Frequently asked questions
What personal data does SellerApp collect?
We collect contact, account and billing information you provide, technical and usage data, and data from marketplace and advertising accounts you connect. Our browser extension also accesses product data on Amazon pages and searches you enter while using its features.
Does SellerApp sell my personal data?
No. SellerApp does not sell personal data. We share it only in the circumstances described in this policy, such as with service providers, connected marketplace and advertising platforms, affiliates, or as required by law.
Does SellerApp collect my buyers’ personal information?
No. The Services run on seller account data. We do not collect your buyers’ personal information, such as their names, addresses or contact details.
Where is my data processed?
We operate the Services from the United States, Singapore and India, and use cloud and IT providers located in or operating from these countries. We apply appropriate safeguards for international transfers as required by applicable law.
How long does SellerApp keep my data?
Retention depends on the type of data and why it is needed. Account data is kept while your account is active and afterward as needed to close the relationship, resolve disputes and meet legal obligations. We delete or anonymize data when it is no longer needed. Section 10 lists the criteria for each data type.
How can I manage cookies?
You can manage cookies through our cookie banner or your browser. Technical cookies are strictly necessary. Analytics and profiling cookies are set only with consent where the law requires it. Disabling cookies may limit features.
How do I access, correct or delete my personal data?
Email legal@sellerapp.com to exercise your privacy rights. We verify your identity and respond within the period required by applicable law. For EEA and UK requests, we respond within one month, with up to two further months for complex requests where permitted. If we process data for a customer, contact that customer as the controller.
How do I stop data collection through the browser extension?
Uninstalling the SellerApp Chrome extension stops all collection through it.
Who should I contact about privacy or account support?
Contact legal@sellerapp.com for privacy and data protection questions. For account and product support, contact support@sellerapp.com.