Reach Shoppers Before They Search
SellerApp combines Amazon audience intelligence, programmatic expertise, continuous optimization, and Amazon Marketing Cloud measurement to help brands acquire new customers and grow beyond the limits of search advertising.
Search Advertising Reaches Only
the People Already Looking
Stop competing only for existing demand. Start creating the next wave of it.
Build Audiences Around Real Shopping Behaviour
Amazon DSP audiences are built from aggregated shopping and streaming signals. Select any cluster to see how SellerApp uses it.
brand
New category shoppers
- Who this represents
- Shoppers buying in your category for the first time, identified from aggregated category purchase and browse signals.
- Relevant message
- Introduce the category benefit before the brand — explain the problem you solve.
- How SellerApp optimizes it
- Caps frequency early so budget builds reach rather than repeating to the same households.
shieldAudiences are aggregated and privacy-safe. Amazon DSP does not expose personally identifiable shopper information to advertisers or agencies.
Stay Present Across the Moments
That Shape a Purchase
A streaming message, mid-episode
The shopper is not looking for you. A streaming TV or online video placement introduces the category benefit while they are watching something else.
A display placement, days later
The same shopper meets a display creative on Amazon or eligible publisher inventory — this time carrying the differentiator, not the introduction.
The detail page visit
They arrive at your product page. Everything the listing does now decides whether the media spend converts or is written off.
Weighing the alternatives
They open two competitors. Remarketing keeps you present through the comparison instead of surrendering the window.
The branded search
They come back — often through Sponsored Ads or organic search, using your brand name. The demand DSP created now looks like search demand.
The purchase
The order lands. Last-click reporting credits search, and the exposure that created the demand goes uncredited.
Amazon Marketing Cloud connects it
AMC reassembles the aggregated journey — which exposures preceded the purchase, how many, and over what period.
One Strategy From First Impression
to Repeat Purchase
Reach
Introduce the brand to relevant new audiences who are not searching for you yet.
Consider
Educate shoppers and stay visible while they compare the alternatives.
Convert
Reconnect with high-intent shoppers and support the purchase decision.
Retain
Encourage repeat purchase, replenishment and cross-sell.
Use the Right Format for Each Moment
Display
Amazon’s workhorse format: static and responsive creative across Amazon shopping environments and eligible publisher inventory.
- Best suited for
- Consideration and conversion — the format that carries remarketing and comparison messaging.
- Where it fits
- Consider and Convert
- Creative needed
- Static creative or Amazon responsive eCommerce creative built from your product data.
- How performance is evaluated
- Detail-page views, purchases, ROAS and DSP-assisted sales.
Measure the Journey Beyond the Last Click
Amazon Marketing Cloud analyses aggregated, privacy-safe customer journeys, so you can see how DSP contributed to a purchase rather than only what closed it.
DSP → Detail Page → Purchase
The direct path. A DSP exposure led to a detail-page visit and a purchase with no search step in between.
shieldAMC supports journey analysis and incrementality assessment on aggregated data. It does not provide perfect causal attribution, and no shopper-level data is exposed.
Managed Daily, Not Reviewed Once a Month
Your SellerApp DSP strategist continuously evaluates where the next media dollar should go.
Strategy, Activation, Optimization, and Measurement
Strategy
- Business objectives
- Retail-readiness review
- Media planning
- Budget planning
- KPI framework
Activation
- Audience architecture
- Campaign build
- Inventory selection
- Creative mapping
- Launch quality checks
Optimization
- Pacing
- Bids
- Audiences
- Frequency
- Geography
- Creative
- Inventory
Measurement
- Reach
- New-to-brand
- Conversion paths
- Assisted sales
- AMC analysis
- Strategic reporting
Is Your Brand Ready for DSP?
DSP works best on a retail foundation that already converts. Five questions, answered honestly, tell you where to start.
Do you have proven product demand?
Are your listings converting consistently?
Is your inventory stable?
Are Sponsored Ads already established?
Do you have a clear customer-acquisition or awareness objective?
Answer the five questions
Your recommendation appears here — a DSP media plan, retail groundwork first, or a different service to start with.
Discuss My DSP Readiness arrow_forwardFrom zero DSP presence to 35% of total revenue
“In six months, DSP went from zero to 35% of our revenue — and our TACoS never moved.”
TubShroom · home & kitchen, Amazon US · Results from this engagement; outcomes vary
Read the full story arrow_outwardDSP Managed Where You Sell
Questions Before Starting
What is Amazon DSP?
Amazon DSP is Amazon’s demand-side platform for programmatic advertising. It lets brands reach relevant audiences with display, video, streaming TV and audio creative, both on Amazon and across eligible off-Amazon inventory — using Amazon’s aggregated shopping and streaming signals rather than search keywords.
How is DSP different from Sponsored Ads?
Sponsored Ads capture demand that already exists: a shopper searches, and you compete for that query. DSP creates demand — you reach relevant audiences before they search, stay visible while they compare, and reconnect with high-intent shoppers afterwards. Most brands run both, with DSP filling the funnel that Sponsored Ads then converts.
Where can DSP ads appear?
On Amazon shopping environments and Amazon-owned properties, and on eligible third-party publisher inventory available through Amazon DSP. Placement availability depends on your marketplace, campaign objective and advertiser eligibility.
What audiences can SellerApp build?
In-market and lifestyle audiences, category shoppers, competitor and similar-product audiences, product-view and detail-page remarketing, cart abandoners, new-to-brand prospecting, past purchasers for replenishment, cross-sell audiences, and custom audiences built in Amazon Marketing Cloud. All audiences are aggregated — no personally identifiable shopper data is exposed.
What creative formats are supported?
Display, online video, streaming TV, and audio where it is supported in your marketplace, alongside Amazon’s responsive eCommerce creative. Which formats are available depends on marketplace, objective and eligibility.
What is Amazon Marketing Cloud?
AMC is Amazon’s privacy-safe, aggregated analytics environment. It lets us analyse how impressions, clicks and purchases connect across DSP, Sponsored Ads and organic behaviour — the questions standard reporting cannot answer, such as which combination of exposures preceded a purchase.
How does SellerApp measure DSP-assisted sales?
Through AMC conversion-path analysis on aggregated data: DSP-only purchases, DSP-assisted purchases where a shopper later arrived through search, exposure frequency before conversion, time to conversion, and new-to-brand contribution. AMC supports journey analysis and incrementality assessment — we report it as contribution and influence, not as perfect causal attribution.
Does SellerApp provide creative support?
We handle creative strategy: which format suits each funnel stage, what the message should do, how assets should be mapped to audiences, and how creative is performing once live. Where you have existing brand assets we work with those. Scope for asset production is confirmed with you before the engagement begins.
What budget is required?
Amazon sets its own minimum commitments for DSP, and they vary by marketplace and by whether you buy directly or through a managed partner. We confirm the applicable minimum and a recommended budget structure for your objective as part of your media plan, before anything is committed.
Is DSP suitable for smaller brands?
It depends less on brand size than on retail readiness. A smaller brand with proven demand, converting listings and stable inventory can run DSP effectively. A larger brand whose listings do not convert will simply pay to send traffic to a page that loses it — which is why we run the readiness check first and will recommend PPC Management or Listing Optimization instead when that is the honest answer.
How often are campaigns optimized?
Continuously. Pacing, audience performance, frequency, inventory quality, geography and creative response are reviewed on an ongoing basis by your DSP strategist rather than at a fixed monthly checkpoint. Your reporting cadence is agreed with you at the start of the engagement.
Which marketplaces are supported?
Nineteen Amazon marketplaces across North America, South America, Europe, the Middle East and Asia-Pacific. The region selector above lists the current coverage; availability of specific DSP features and inventory differs by marketplace.
How do we get started?
Share your marketplace, products, current advertising maturity and growth objective through the media plan request below. We review retail readiness, then come back with a recommended audience architecture, format mix, measurement approach and budget structure — before any spend is committed.
Build a DSP Plan Around Your Audience and Growth Goals
Share your marketplace, products, advertising maturity, and growth objective. SellerApp will help identify the right audiences, formats, measurement approach, and budget structure.
Media plan request received
A SellerApp DSP strategist will review your retail readiness and objective, then come back with a recommended audience architecture, format mix and budget structure.
Your details are used only to prepare and discuss the media plan. Amazon DSP minimum commitments are confirmed in writing before anything is committed.