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THE WALMART GROWTH OPERATING SYSTEM

One connected system to run and grow your Walmart business.

Connect Walmart advertising, sales, profitability, inventory, catalog, keywords and reporting. SellerApp turns marketplace signals into the next action your team should take.

Walmart data
AdvertisingDemand rising
SalesSales rising
InventoryStock falling
SellerAppConnects the dotsAds + Sales + Stock
Next action
Restock now
Control ad spend
Ready to review
Protect revenue
Walmart data shows advertising demand rising and sales rising while stock is falling. SellerApp connects those signals and recommends the next action: restock now and control ad spend, ready for your review, to protect revenue.
  • Walmart US, with coverage across 13+ countries
  • Automation with your own guardrails
  • Self-serve platform or managed support
  • Multi-account management for agencies
WALMART CUSTOMER STORY

More Walmart revenue. Less advertising waste.

See how SellerApp connected campaign structure, keyword decisions, and business reporting to create more efficient Walmart growth.

Walmart customer
Nearly50%

Revenue growth from January to March 2026

While reducing ad spend by 13% compared with the December baseline.

TACoS21% to 18.36%Organic contribution26.5% to 30.5%
Campaign structure reviewedMore than 400 campaigns were audited and reorganized around performance.
Keyword decisions trackedPaid targeting was connected with search-term and organic-rank movement.
Waste identifiedNon-performing terms and items were surfaced so spend could be reduced.
Reporting connectedRevenue, advertising, TACoS and organic contribution were reviewed together.
THE DISCONNECTED BUSINESS

Your Walmart numbers are visible. The next action often is not.

Traditional Walmart Business ReviewWalmart USUpdated 6 days ago
Sales$482.6K
Ad spend$96.4K
ROAS5.01x
TACoSNot available
ProfitNot available

Fees + COGS missing

Stock coverNot available

Inventory not linked

Revenue and ad spend
RevenueAd spend

Profit impact unknown

Inventory
4,120 unitsSeparate sheet

Inventory not linked

Search visibility
Keyword rank #18Conversion unavailable

Conversion not attributed

Next actionManual review required5 reports to review

Manual review required

Example walkthrough

ONE CONNECTED SYSTEM

Every Walmart decision, connected to the complete business.

Six capabilities. One view. One clear next action.

  • AdvertisingBids and budgets
  • Sales and profitRevenue, fees and TACoS
  • InventoryUnits and stock cover
  • Keywords and catalogRank and listing health
  • Reporting and alertsChanges needing attention
  • Product data and APIProduct and competitor data
SellerAppAll signals, one view
One prioritized actionKnow what changed and
what to do next.See what changedKnow what to doStay in control
SellerApp connects six Walmart capabilities: advertising, sales and profit, inventory, keywords and catalog, reporting and alerts, and product data and API. Their signals come together in one SellerApp view, which produces one prioritized action so you can see what changed, know what to do and stay in control.
CORE WALMART CAPABILITIES

SellerApp isn't about being different. It's about being better.

Step 1 · Product researchDone

Find a product opportunity

Compare demand, competition and pricing in Walmart search before you decide what to sell.

Step 2 · Keyword researchDone

Find the searches that matter

Discover the Walmart search terms shoppers actually type, for your listings and campaigns.

Step 3 · AdvertisingDone

Capture shopper demand

Use keyword performance to adjust bids and win the sponsored placements where shoppers search.

Step 4 · Keyword trackingDone

Measure organic visibility

See where your listing ranks organically in Walmart search, and whether it is rising or falling.

Research Plan Advertise Measure

CONTROLLED AUTOMATION

Automate Walmart advertising without giving up control.

SellerApp finds the opportunity. You set the limits and approve the change.

DetectROAS below targetPerformance signal
Your guardrailStay above your minimum bidLimits set by your team
Preview12 changes ready
Apply + logChanges approvedAction history saved
  • Preview every change
  • Pause or override anytime
  • Full action history

Works across:BidsDaypartingKeywordsMulti-action rulesOrganic rankCampaign controls

SellerApp detects an opportunity such as ROAS moving below target, checks it against the guardrails your team sets, shows a preview of the changes for review, then applies the approved change and records it in the action history. Automation works across bids, dayparting, keywords, multi-action rules, organic rank and campaign controls.
ONE SOURCE OF TRUTH

Know what changed, why it changed,
and what to do next.

Review advertising, sales, profitability, inventory, organic contribution and priority actions in one connected Walmart report.

SellerApp Walmart Business OverviewWalmart USCurrent period
Revenue$482.6K+14%
Ad spend$96.4K+6%
ROAS5.01x+0.4x
TACoS19.9%-1.8 pts
Profit$118.2K+11%
Organic contribution30.5%+4.0 pts

Revenue, ad spend and TACoS

RevenueAd spendTACoS
  • Campaign exceptionOne campaign moved outside its efficiency target.
  • Inventory riskStock cover fell on an item with active advertising.
  • Organic movementA tracked keyword changed position in search results.

Required actions

  • Restock before scaling advertisingInventory
  • Reallocate spend to the converting termAdvertising
  • Update listing content on the ranked keywordCatalog

Inventory risk

  • Stock cover connectedCover is read against active campaigns so spend can be paused before stock runs out.
  • Organic contributionTracked keyword positions show how much revenue arrives without paid support.
BUILT AROUND YOUR TEAM

Choose how you want to operate and grow.

Self-serve Walmart platform

  • Unified business dashboard
  • Advertising automation
  • Analytics and reporting
  • Campaign controls
  • Alerts and recommendations

Managed Walmart growth

  • Account and campaign audit
  • Strategy and campaign structure
  • Ongoing optimization
  • Keyword and inventory coordination
  • Weekly updates and business reviews

Walmart data and API

  • Product data
  • Pricing
  • Reviews
  • Catalog attributes
  • Competitive monitoring
  • Scalable integration
Customer stories

Explore customer stories by the challenge you want to solve

Beauty & Personal Care · Amazon US

Reelskin boosts Amazon ad revenue by 941% with SellerApp's full-funnel ad strategy

Pet & Home · Amazon US

Catry & PetPals boost Amazon ad revenue by 527% and cut ACoS in 3 months

Food & Beverage · Amazon US

Oogie's Snacks achieves 4.8X sales growth and triples ad revenue with SellerApp's full-funnel strategy

Home & Kitchen · Amazon US

Tubshroom expands beyond search and achieves 3.7X DSP revenue growth with SellerApp

View all customer stories
YOUR NEXT WALMART OPPORTUNITY

Find what is holding back your Walmart growth.

In your Walmart Growth Demo we review your current advertising and business workflow, identify where decisions are disconnected, and show whether the self-serve platform, managed service or data solution is the right fit.

  • Review your current Walmart workflow
  • Identify disconnected decisions
  • See the right SellerApp solution for your team
COMMON QUESTIONS

What Walmart teams usually want to know.

Which Walmart advertising formats does SellerApp support?add

SellerApp manages Walmart advertising campaigns inside the same workspace as your sales, profitability and catalog data. Confirm the exact formats available for your account with our team, since Walmart continues to add placements.

Which Walmart marketplaces are supported?add

The ad optimizer supports marketplaces in over 13 countries, including Walmart US. Contact our team to confirm coverage for the specific accounts you run.

Can SellerApp connect advertising with sales, profitability and inventory?add

Yes. Advertising performance is read next to sales, fees, profitability, stock cover, keyword rank and listing quality, so a campaign decision can be made with business context rather than in isolation.

Can we preview automation before changes are applied?add

Yes. Recommended changes are shown for review first, so your team can see exactly what will change before anything is applied.

Can our team override or pause recommendations?add

Yes. You choose AI recommendations, rules or manual control, and any rule or workflow can be paused or overridden by your team at any time.

Does SellerApp maintain an action log?add

Yes. Applied changes are recorded with the time, the previous value, the new value and the reason, so the account history stays auditable.

Is managed Walmart advertising support available?add

Yes. Managed services are available if you want SellerApp specialists to work on your account, including professionally crafted product listings. You can set up a call with the team to scope the engagement.

Can agencies manage multiple Walmart accounts?add

Yes. Multi-account management lets agencies and brands switch between accounts in one workspace, with permissions set per user.

What Walmart product information is available through the API?add

Custom API access covers product data, pricing, reviews and ratings, catalog attributes and competitive monitoring. Exact coverage is scoped with our data team for your use case.

What happens during the Walmart Growth Demo?add

We review your current Walmart advertising and business workflow, identify where decisions are disconnected, and show whether the self-serve platform, managed service or data solution fits your team. No account connection is required to see the platform.

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