Sponsored Ads
Show up when shoppers are looking.
Connect your products with relevant shoppers through Sponsored Products, Sponsored Brands, and Sponsored Display.
SellerApp Advertising
Make every advertising decision work toward profitable growth.
Connect Sponsored Ads, intelligent automation, and Amazon DSP with the insights and expertise to reduce wasted spend and uncover your next growth opportunity.
An account issue is identified.
Since 2017, SellerApp has helped manage
$3B+ in ad spend across 33,000+ brands.
Diagnose
What’s holding your ads back?
Choose your biggest challenge.
Wasted spend
Find the waste. Focus your budget.
Spot non-converting search terms and review where your advertising budget needs attention.
Slow growth
Find new audiences. Expand your reach.
Explore relevant audiences beyond your current targeting with a connected Sponsored Ads and DSP strategy.
Too much manual work
Less repetitive work. More strategic control.
Use configurable rules to handle routine campaign adjustments around your goals.
Unclear results
See the bigger picture. Know your next move.
Connect ad performance with sales and inventory to decide what to improve next.
The offering
One connected strategy.
ReachFind relevant shoppers
EngageBuild consideration
ConvertCapture demand
RetainEncourage repeat purchase
Optimization and automation
Keep campaigns moving. Reduce manual work.
Manage bids, budgets, and targeting with AI automation or rules built around your goals.
Amazon DSP
Reach beyond the search.
Build awareness and re-engage relevant audiences with Amazon DSP.
Measurement and intelligence
See what to change next.
Connect campaign results with product and inventory context, plus AMC insights where eligible.
Stop paying for clicks that do not convert.
Inspect a search term, check it against a rule condition, and exclude it with a clear reason.
- You see
- Clicks, orders and spend for each search term, with non-converting terms flagged.
- You decide
- The threshold, the action, and the brand terms that stay protected.
Review search-term performance.
Turn converting search terms into targets you control.
Find a term that already converts in an auto campaign and move it into a manual campaign with its own bid.
- You see
- Search terms with orders and ACoS, sorted so converting terms stand out.
- You decide
- The destination campaign, match type and starting bid.
Find a term that already converts.
Set the objective and limits. Let automation adjust within them.
Choose what the campaign should work toward, set bid and budget limits, and see exactly what automation is allowed to change.
- You see
- Current performance against your target before you change anything.
- You decide
- Target ACoS, minimum and maximum bids, and the daily budget cap.
Review current performance.
Change many campaigns at once, without losing precision.
Filter across accounts and marketplaces, select what needs attention, and apply one bulk action.
- You see
- Campaigns from every connected account in one list, filterable by marketplace and metric.
- You decide
- Which campaigns to include and exactly what the bulk action does.
Filter campaigns across accounts.
Automation co-pilot
Your strategy. On autopilot.
Set the goal. Let AI handle the routine.
Optimize bids and keywords around your objective and configured limits.
Your goals. Your guardrails.
Set the rules. Stay in control.
Choose when to act, what changes, and what stays protected.
Built around your limits.
Wasted Click Eliminator
Stop funding non-converting terms.
Exclude search terms that meet your conditions while protecting brand terms.
ACoS Reducer
Cut the terms that push ACoS up.
Create negative targets for underperforming search terms to lower overall ACoS.
Down Bid Optimizer
Spend less where targets underperform.
Lower bids on non-performing keywords and ASINs so budget goes to more effective targets.
Keyword Picker
Turn profitable terms into keywords.
Identify profitable search terms and create them as new keywords.
Target Harvester
Capture high-visibility search terms.
Generate new targets from search terms with high impression share.
ROI Maximizer
Invest more in proven targets.
Increase bids on high-performing targets that generate a significant number of orders.
Search Rank Booster
Support rank on your key terms.
Adjust bids when organic position changes for keywords tied to your hero ASINs.
Dayparting Rule
Spend when shoppers convert.
Adjust ad spend through the day based on when conversions happen.
Inventory Refactoring
Ease off ads when stock runs low.
Turn down ad visibility when inventory is low, to help avoid advertising products close to stocking out.
Amazon DSP
Your next customer is out there.
Reach relevant new shoppers.
Stay visible as they explore.
Reconnect after the visit.
A chance to bring interested shoppers back.
Give past customers a reason to return.
Reach past shoppers with relevant complementary products.
Connect the journey with SellerApp.
Tailored to your goals and readiness.
Explore your DSP strategy Formats and audience options vary by marketplace and eligibility.
Get started
Find your next advertising opportunity.
A short conversation first. Detailed account setup comes later.
Recognized as a leader in the industry
Resource
The State of Amazon Advertising 2026
Category benchmarks across Sponsored Ads and Amazon DSP. Use them as category context, not as targets for your account.
Download the benchmark reportFAQ
Questions before you decide
How does SellerApp improve an existing campaign setup?
We start from what you already run. Depending on your situation, that can mean excluding non-converting search terms, harvesting converting ones into manual campaigns, adjusting bids and budgets toward your objective, and restructuring campaigns where the current layout makes optimization hard.
How do AI automation and custom rules differ?
AI automation works toward an objective you set, such as target ACoS, adjusting bids and keywords using performance data. Custom rules do exactly what you define when a condition is met. You can use either, or both together.
What control does my team retain?
On the platform, you set every objective, threshold, limit and campaign scope, and can change or turn off automation at any time. In managed engagements, you agree goals, budgets and approvals with your specialist.
When should I consider DSP?
DSP tends to fit once priority products are retail-ready and well stocked, and you want to reach shoppers beyond search, re-engage product viewers, or encourage repeat purchase. Your consultation looks at purchase cycle, inventory, audience size and objectives before recommending it.
Can I use SellerApp alongside an agency?
Yes. Agencies use SellerApp for automation, multi-client oversight and standardized reporting, and can add specialist support. The split of responsibilities is agreed during scoping.
Which marketplaces and formats are supported?
SellerApp supports Sponsored Ads management across 18+ international Amazon marketplaces. DSP formats include display, online video, streaming TV and audio where available. Availability varies by marketplace, so we confirm it for your account during scoping.
What reporting and AMC capabilities are included?
Campaign reporting on spend, attributed sales, ACoS, ROAS and TACoS is part of the platform. AMC analysis is available for eligible accounts. Custom reporting, APIs and advanced AMC work are scoped separately.
What information is needed to get started?
For the first conversation, just the five details in the form. If you go ahead, onboarding collects account access, your product list and priorities, inventory status and campaign objectives.
How are pricing and service scope determined?
Software plans are listed on the pricing page. Managed advertising, DSP and agency engagements are priced on scope: marketplaces, channels, responsibilities and reporting. We confirm this with you before anything starts.