Aggressive
- Best for
- New launches and growth-focused campaigns.
- Behavior
- Pursue more advertising opportunities.
- Trade-off
- Efficiency may be lower while pursuing reach.
Amazon AI Automation
Your growth goals. Thousands of bid decisions, handled.
Set your advertising target and choose your strategy. SellerApp learns from campaign performance to adjust bids, while you stay in control.
The gap
What changes between your campaign checks?
- Spending without converting.
Clicks keep costing money after a term stops earning orders.
- Converting terms that deserve attention.
Efficient terms can stay under-supported until the next review.
- Bids that no longer match your goal.
Performance shifts, and yesterday’s bid drifts away from your target.
Insulated Water BottleSearch terms · last 14 days
Your BrandSearch termClicksOrdersSpendACoS
kids bottle with straw310$19.80—Spending, no orders
insulated water bottle489$24.0020%Converting, room to grow
stainless steel water bottle274$15.6029%
blue water bottle402$36.0060%Bid above goal
750 ml water bottle122$7.2027%
AI helps you act consistently across more targets than you can review manually.
How it works
See how a campaign becomes an action.
- 1
Set the direction
Choose the outcome your automation should work toward.
- 2
Read the performance
Spend and ad sales for each keyword are compared with your target.
- 3
See the decision
Bids move toward your goal, and each change lands in the action history. Analysis is continuous; bid adjustments run on alternate days.
Insulated Water BottleSponsored Products · Manual campaign
Your BrandStep 1 · Set the directionStrategy
AggressiveBuild visibility
BalancedGrow with discipline
ConservativeDefend efficiency
Target ACoS30%
The example goal used for the decisions that follow.Step 2 · Read the performance
insulated water bottle$24 spend · $120 ad sales20% ACoS · below target
blue water bottle$36 spend · $60 ad sales60% ACoS · above target
Step 3 · See the decision
insulated water bottle$0.80$0.88
blue water bottle$0.90$0.75
KeywordPreviousUpdatedTime
insulated water bottle$0.80$0.88Oct 6, 06:00
blue water bottle$0.90$0.75Oct 6, 06:00
Strategies
Different products need different priorities.
Balanced
- Best for
- Established products seeking steady growth.
- Behavior
- Support promising targets and reduce emphasis on underperformers.
- Trade-off
- Balances expansion with efficiency.
Conservative
- Best for
- Mature products where margin matters most.
- Behavior
- Prioritize proven targets and pull back on weaker opportunities.
- Trade-off
- May pursue fewer expansion opportunities.
The toolkit
A clear role for every kind of automation.
AI bidding
Adapts bid decisions using learned performance patterns.
Workflow rules
Executes defined conditions and actions.
Dayparting
Schedules advertising activity around hourly performance patterns.
Keyword Harvester
Keep winning search terms working for you.
Finds search terms that convert in automatic or broad campaigns and moves them into manual targeting, where you control their bids.
ASIN Harvester
Turn performing product targets into campaigns.
Identifies product pages where your ads convert and adds them to a product-targeting campaign you can manage on its own.
Organic Ranking
Bid with your organic position in view.
Uses where your product ranks organically and where its ads appear to inform bid decisions for a keyword.
Multi-Action Automation
Connect one condition to several actions.
Define the conditions once, attach the actions you want, and preview what will change before it runs.
Dayparting
Give your best hours more attention.
- Hourly performance comes from Amazon Marketing Stream data for your own account.
- Schedules work alongside AI bidding, which adjusts bids on its own alternate-day cycle.
- Peak hours differ by product and audience, so your schedule follows your data.
Conversion rate by hour
Example schedule
Bid upStandardReduced
AI handles the bids. You stay in control.
See what changed and keep profitability in view.
See every change
Review bid updates and adjust when needed.
insulated water bottleBid updated
$0.80$0.88
- Review changes
- Adjust your strategy
Keep profit in view
View advertising spend alongside net profit.
Your bottleLast 30 days
Ad spend$1,240
Net profit$2,180
Customers
See how sellers put SellerApp to work.
These stories cover each brand’s wider advertising work with SellerApp. Results aren’t attributed to AI Automation alone.
The team at SellerApp has done a phenomenal job getting our Amazon advertising strategy organized and effective after years of wasted spending. They bring a great deal of knowledge and expertise to the table and are as proactive as it gets.
Coolibar
Recognized as a leader in the industry
Pricing
Know the starting cost before you start.
SellerApp AI-based Ad Automation Service
Starting at$250/month
For monthly ad spend below $5,000Spending $5,000 or more a month? Talk to us about your account.
The service includes
- Custom setup and onboarding
- Strategy tailored to your business goals
- Goal-oriented campaign management with a smart bidding model
- Ongoing optimization and performance analysis
- Unified, multi-account campaign reporting
Getting started
From your goals to a working automation plan.
Understand your account
Review goals, challenges, campaign performance, and opportunities.
Connect and configure
Complete account integration and establish the automation strategy.
Review and refine
Monitor execution, review performance, and adjust the approach.
Automation improves as it learns from your data, and we review progress with you regularly.
FAQ
Questions experienced sellers ask
What does AI Automation change?
It adjusts keyword and target bids in the campaigns you include, working toward the strategy and target you set. Campaign structure, budgets and creative stay under your team’s control unless you configure other automation for them.
How is AI bidding different from workflow rules?
AI bidding learns from performance patterns and adapts bids toward your goal. Workflow rules do exactly what you define when a condition is met. They complement each other: AI for ongoing bid decisions, rules for specific actions you want applied consistently.
How do I choose between Aggressive, Balanced, and Conservative?
Start from the product’s stage. Aggressive suits launches where visibility matters most, Balanced suits established products growing steadily, and Conservative suits mature products where margin comes first. Growth and efficiency involve trade-offs, and you can change strategy as priorities shift.
How often are bids adjusted?
Campaign performance is analyzed continuously, and AI bid adjustments are applied on alternate days. Dayparting schedules run on their own hourly pattern.
Can I review changes and override them?
Yes. The action history shows each change with its previous value, new value and time. You can set a bid yourself, change the strategy or target, or pause automation for a campaign.
How does dayparting work alongside AI automation?
Dayparting uses hourly performance from Amazon Marketing Stream to shape when ads run or how bids vary through the day. AI bidding keeps its own alternate-day adjustment cycle. The two are configured separately so each stays clear.
What data does the system need to learn?
Your connected advertising account’s campaign performance: spend, clicks, orders and attributed sales by keyword and target. Accounts with more history give the model more to learn from, and new campaigns need time to build it.
Which campaign types and marketplaces are eligible?
Eligibility for AI modes depends on campaign type and marketplace, and we confirm it for your account during the walkthrough. SellerApp’s wider platform supports more ad types than AI bidding covers, so we check each campaign rather than assume.
What is included in the starting service price?
The SellerApp AI-based Ad Automation Service starts at $250 per month for monthly ad spend below $5,000. It covers setup and onboarding, a tailored strategy, goal-oriented campaign management, optimization and reporting. Which platform features apply to your account is confirmed before you start.
How will we evaluate whether it is helping?
Agree the goal first, such as target ACoS, ad sales growth or TACoS, then review it over a fair period with your specialist. ACoS alone doesn’t establish net profitability, so we look at it alongside total sales and margin.
Get started
See where automation fits your account.
Review your campaign challenges, explore the right strategy, and see the workflow with your own business goals in mind.