Amazon Profit Dashboard

Know what’s profitable. Know what to grow.

See product profitability, advertising costs, refunds, and inventory together, so your next growth decision starts with the full picture.

Demonstration with sample data. A 30-day Amazon.com account overview shows $72,790 in sales, 16.1% TACOS and 3.8% of sales refunded. Selecting the Blue Water Bottle shows $18,720 in sales, with Amazon fees, storage, advertising, refunds and cost of goods leaving $380 net profit, a 2.0% margin. Advertising is 25.0% of its sales and its refund rate is 6.9%, so both are worth reviewing before scaling.

Illustrative product preview.

Trusted by marketplace teams at

  • Philips
  • Puma
  • Coca-Cola
  • Teeccino
  • I'M MEME
  • Bain Capital

See the bigger picture of your profit.

Know what you keep.
Know what to grow.

See which products make money after costs, so you can focus on the right opportunities.

  • Understand product margins
  • Spot costs that need attention

Your sales are only part of the story.

A sale comes in.

SellerApp brings in sales data from your connected Amazon account.

Some costs come with it.

Fees, advertising, and refunds affect what remains.

Only you know what the product costs.

What you pay to make or buy each unit is its cost of goods sold, or COGS.

Now see what remains.

With product costs included, you get a clearer view of your profit.

  1. A sale comes in.

    SellerApp brings in sales data from your connected Amazon account.

  2. Some costs come with it.

    Fees, advertising, and refunds affect what remains.

  3. Only you know what the product costs.

    What you pay to make or buy each unit is its cost of goods sold, or COGS.

  4. Now see what remains.

    With product costs included, you get a clearer view of your profit.

From insight to decision

Make your next move with clarity.

Understand the signals behind your next decision.

Pale blue illustration: an Ad spend card and a Product margin card connected to a magnifying glass

Review before scaling

Look at advertising costs alongside product profit before increasing spend.

Pale coral illustration: a package with a return arrow beside a Refund patterns panel listing product issues and listing mismatch

Find margin pressure

See which costs and refund patterns need a closer look.

Pale teal illustration: stacked packages with a dashed arrow pointing to a Restock calendar

Plan around stock

Review stock coverage and replenishment timing before driving demand.

Forecasting and seasonality

Plan ahead with demand and stock in view.

Blue Water Bottle · weekly units
Projections are estimates based on past sales, not guarantees.
  • Recognize demand patterns

    Use historical sales to see trends, spikes and seasonal peaks by product.

  • Review upcoming stock needs

    Compare days of cover with your lead time and restock recommendations.

  • Plan growth around availability

    Time promotions and ad pushes for when stock can support them.

Reporting and monitoring

Less report chasing. More time to act.

  • Seller Central connection

    Connect once. Sales, fees, refunds and inventory come in without manual exports.

  • Filter and drill down

    Filter by category, group by parent ASIN, and move from account totals to a single SKU.

  • Downloadable reports

    Export your data to check the math or share it. Sales overview and ads-and-sales combined reports are available.

  • History you keep

    Data is kept from the day you connect, beyond Amazon’s 60-day reporting window.

  • Listing hijacker monitoring

    Get notified when a listing may have been hijacked.

  • Data handling and access

    See how account data is accessed and stored in our privacy policy and GDPR pages.

Getting started

Connect your account. Add your costs. Start investigating.

  1. 1

    Connect Amazon Seller Central

    Link your Amazon account to SellerApp.

  2. 2

    Sync and add your costs

    While your data imports, add your product costs and shipping time.

  3. 3

    Review profitability

    Start with your account overview, then explore an individual product.

Customers

Decisions backed by better numbers.

SellerApp’s PPC experts helped grow my Amazon presence and improve profitability by 20% in just two months. Great support and a strong choice for PPC management and listing optimization.
Lindsey Sun · Zeak

Result from SellerApp’s PPC management and listing optimization services, not the Profit Dashboard alone.

Recognized on G2 · Spring 2024
  • G2 Leader, Spring 2024
  • G2 Leader Asia Pacific, Spring 2024
  • G2 Best Meets Requirements, Spring 2024
  • G2 Momentum Leader, Spring 2024
FAQ

Questions before you start

How is profit calculated?

Profit starts with your sales and subtracts Amazon fees, storage, advertising, refunds and the cost of goods you enter. Margin, ROI and TACOS are calculated at account and ASIN level. The dashboard shows the definition for each metric.

Which costs do I need to enter?

Cost of goods per unit and shipping time. Amazon fees, storage, refunds and advertising spend are imported. Business overheads that Amazon doesn’t report aren’t included.

Can I inspect profitability by product or ASIN?

Yes. You can move from account totals to individual ASINs and SKUs, filter by category and group by parent ASIN.

How are refunds and advertising costs represented?

Refunds appear as an amount, a percentage and a distribution by customer-selected reason for each ASIN. Advertising spend is shown per product and as TACOS, your total advertising cost as a share of sales.

How long does the initial sync take?

It depends on the size of your account. Under typical conditions the first import takes around 12–24 hours.

Which marketplaces are supported?

14 Amazon marketplaces: US, UK, Canada, UAE, India, Australia, Japan, Mexico, Germany, Italy, France, Spain, Netherlands and Saudi Arabia.

Can I download my reports?

Yes. Dashboard data can be downloaded, so you can check the numbers or share them with your team.

Which capabilities depend on my plan?

Features, marketplaces and account limits vary by plan. Connected products such as Advertising and Business Alerts are separate. See pricing or ask our team.

Make your next growth decision with profit in view.

See how SellerApp connects product performance, costs, and inventory in one workflow.

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