Midwest Organics

Midwest Organics Unlocks Scalable Growth on Amazon

From stagnant PPC to 800K impressions and 12% CVR. Midwest Organics scaled fast while slashing ACoS by 15.8% and increasing ad revenue by 1.66X increase. Here’s what flipped the script.

midwest organics revenue growth sellerapp

About Midwest Organics

Midwest Organics, a leading brand in mushroom grow kits, had strong market demand and a loyal customer base but struggled to translate that potential into scalable Amazon growth.

The brand was spending heavily on ads, but campaigns were lacking structure, segmentation, or optimization. CPCs were rising, and revenue gains had stalled. Attempts to scale failed due to overspending on non-converting keywords and a lack of performance visibility.

By partnering with SellerApp, Midwest Organics underwent a full-funnel advertising transformation.

Summary

What started as an account with little to no knowledge on where to spend, Midwes Organics was quickly transformed into a profit-driving business. SellerApp began by restructuring campaigns around product categories and buying intent, cutting out noise with automated negative keywords and dialing in on high-performing ad formats.

Then came the game-changer: ASIN-level optimization and precision budget control.

The results were nothing short of a breakthrough.

Ad revenue jumped from $150K to $250K. ACoS dropped from 19% to 16%. TACoS tightened from 12% to 10%. Conversion rates shot up from 7% to 12%. And total monthly sales surged to $300K, with peak seasons delivering an even bigger payoff.

≈66%

Increase in Ad Revenue

15.9%

ACoS dropped by

60%

CTR improved by

The Challenges

Despite four years on Amazon, Midwest Organics struggled to achieve predictable, scalable growth. Here’s what held them back:

Budget Burn with No Returns
ACoS was stuck at 19% and TACoS at 12% despite high ad spends. Scaling attempts made profitability even harder.

Cluttered Campaign Structure
All products were in 7 Auto campaigns, with no segmentation by category, ASIN, or intent. This caused poor attribution and wasted spend.

No Keyword Control
Zero negative targeting, no search term mining, and no bid optimization meant CPCs were rising without driving conversions.

Organic Growth Was Stalled
Best Seller Rank (BSR) was above 700, and with no ranking strategy in place, Midwest Organics couldn’t leverage PPC for organic lift.

Inventory & Budget Constraints
Supply chain disruptions in China and budget fluctuations made aggressive scaling unfeasible. With nearly 80% of ad spend tied to top-performing products that were now out of stock, Midwest Organics faced a strategic challenge.

At the same time, competitors with weaker product offerings but more refined PPC strategies were capturing valuable top-of-search placements. For Midwest Organics, every day without optimization translated directly into lost visibility, sales, and market share.

midwest organics scales profit with sellerapp

SellerApp Strategy & Execution for Midwest Organics

SellerApp completely restructured the Midwest Organics account into a data-driven, full-funnel architecture, releasing 180 new campaigns over a period of two years following a conservative approach.

Phase 1: Audit & Restructure

We started by dismantling the old system of Auto-only campaigns which was eating into the budget without delivering measurable results.

SellerApp built a manual, keyword-focused campaign architecture, ensuring tighter control over targeting and bids.

Products were segmented by ASIN, category, and pack size, giving us granular visibility into performance.

To maximize brand visibility across every stage of the buying journey, we introduced a diverse ad mix including Sponsored Products, Sponsored Brands, and Sponsored Display ads covering awareness, consideration, and purchase.

Phase 2: Keyword Intelligence & Negative Targeting

Next, we dug deep into Brand Analytics and search term reports to identify high-converting keywords that could drive revenue at scale. These were then prioritized within tightly matched manual campaigns for maximum precision.

At the same time, we tackled wasted spend with automated negative targeting, filtering out non-converting search terms and irrelevant clicks every 45 days. To balance aggressiveness and profitability, we introduced tiered bidding strategies based on keyword intent, high, medium, and low-volume segments.

Phase 3: Budget Optimization & Portfolio Strategy

Budgets were realigned to match revenue potential using an 80/20 approach:

  • - 80% allocated to core revenue drivers (Monotubs)
  • - 20% invested in supporting accessories to maintain visibility and bundle value. During peak season (Nov–Dec), we scaled smartly and gradually increased budgets while keeping ACoS well under control, so Midwest Organics could capture holiday demand without sacrificing margins.

Phase 4: Organic Growth Enablement

We didn’t stop at paid ads.

Listings were revamped for keyword relevance and conversion, including SEO-driven titles, bullet points, A+ content, and adding new reviews every month.

This strategy created a powerful PPC + organic synergy, allowing us to push the Best Seller Rank from 700+ to Top 50 across every SKUs, unlocking sustainable growth even when ad budgets were paused.

Phase 5: Continuous Testing & Scaling

Finally, SellerApp adopted a test-and-scale methodology. Each month, we launched new campaigns with fresh keyword sets, refined bids based on performance trends, and doubled down on winning strategies.

Using Brand Impression Share data, we identified where Midwest Organics’ products were actually showing up across Amazon for both indexed and non-indexed keywords. This visibility insight allowed us to secure consistent top-of-search placements on the most impactful terms while effectively keeping competitors from gaining ground.

Search Term Grouping & Bidding Strategy for Optimal Campaign Performance

One of the key turning points for Midwest Organics’ ad performance was implementing a structured search term grouping and bidding approach. Rather than treating all keywords equally, SellerApp segmented them into three strategic groups based on search volume and conversion potential:

  • - Group A (High Volume Keywords): These terms brought in significant impressions but were extremely competitive. To maintain efficiency, bids were intentionally kept below the suggested range, ensuring visibility without bleeding budget on vanity clicks.
  • - Group B (Moderate Volume Keywords): This group represents a balanced opportunity with decent impressions and conversion rates. For these terms, SellerApp maintained bids around the suggested range, stabilizing visibility while preserving ROI.
  • - Group C (Low Volume but High Conversion Keywords): This was the hidden goldmine. These niche terms drove highly qualified traffic with a strong likelihood of conversion. To maximize profitability, bids were set higher than suggested, ensuring Midwest Organics dominated these pockets of demand.


This tiered bidding strategy created a high-precision campaign architecture that directed spend toward profitable keywords while minimizing waste. By pairing this with negative keyword automation, Midwest Organics reduced irrelevant clicks, improved ACoS, and amplified overall return on ad spend.

Results that Unlocked Success for Midwest Organics.

The impact of SellerApp’s intervention was immediate and transformative. Midwest Organics went from chaotic ad spend and stagnant growth to a streamlined, high-performing PPC engine that drove measurable business outcomes.

Here’s what success looked like:

  • - Ad Revenue Skyrocketed by 1.66X
    The brand’s ad-attributed revenue surged from $150K to $250K, powered by a full-funnel strategy and precise keyword targeting.
  • - ACoS Dropped by 15.8%
    We slashed ACoS from 19% to 15.8%, giving Midwest Organics room to scale profitably without sacrificing ad visibility.
  • - TACoS Fell to 10%
    Total advertising cost of sales stabilized at 10%, ensuring ad spend was driving overall business efficiency, not just short-term gains.
  • Conversion Rate Hiked by 71%
    Conversion rates jumped from 7% to 12%, proving that our listing optimization and keyword strategy weren’t just bringing traffic, they were bringing buyers.
  • Impressions Doubled
    Ad visibility soared with impressions climbing from 400K to 800K, securing Midwest Organics a stronger share of voice in a competitive niche.
  • Best Seller Rank Breakthrough
    Hero SKUs moved from a BSR of 700+ to consistently ranking in the Top 50, driving organic dominance in addition to paid performance.


These results mean more than efficiency. SellerApp positioned Midwest Organics to confidently pursue its next big milestone, i.e, expanding into new marketplaces and sustaining $1M+ monthly revenue goals without margin pressure.

The results speak for themselves. Midwest Organics is now preparing to consolidate all its advertising efforts, Amazon, Google Ads, Meta, and Amazon DSP, under one roof with SellerApp. Their trust in our execution has paved the way for a deeper, multi-channel partnership expected to roll out by the end of the year.

sellerapp improves midwest organics amazon rank