Midwest Organics

Midwest Organics Unlocks Scalable Growth on Amazon

From stagnant PPC to 800K impressions and 12% CVR. Midwest Organics scaled fast while slashing ACoS by 15.8% and increasing ad revenue by 1.66X increase. Here’s what flipped the script.

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About Midwest Organics

Midwest Organics, a leading brand in mushroom grow kits, had strong market demand and a loyal customer base but struggled to translate that potential into scalable Amazon growth.

The brand was spending heavily on ads, but campaigns were lacking structure, segmentation, or optimization. CPCs were rising, and revenue gains had stalled. Attempts to scale failed due to overspending on non-converting keywords and a lack of performance visibility.

By partnering with SellerApp, Midwest Organics underwent a full-funnel advertising transformation.

Summary

What started as an account with little to no knowledge on where to spend, Midwes Organics was quickly transformed into a profit-driving business. SellerApp began by restructuring campaigns around product categories and buying intent, cutting out noise with automated negative keywords and dialing in on high-performing ad formats.

Then came the game-changer: ASIN-level optimization and precision budget control.

The results were nothing short of a breakthrough.

Ad revenue jumped from $150K to $250K. ACoS dropped from 19% to 16%. TACoS tightened from 12% to 10%. Conversion rates shot up from 7% to 12%. And total monthly sales surged to $300K, with peak seasons delivering an even bigger payoff.