See how this STEM-focused toy brand scaled total sales from $174K to $215K by overhauling campaign structure, cutting CPCs from $1.77 to $1.17, reducing wasted ad spend from $1,538 to just $25, and achieving over 1,000 monthly unit sales, all powered by SellerApp’s full-funnel Amazon PPC strategy.
Geomag, a small business in the Toys & Games category, had been selling on Amazon US for over four years. Known for its educational magnetic construction toys, the brand was generating steady revenue between $42,000 to $45,000 per month via the FBA channel.
From scattered ads to a sales powerhouse, Geomag’s transformation is nothing short of remarkable. For years, this STEM-focused toy brand sat at a steady $42K–$45K in monthly Amazon sales, but behind the scenes, their ad account was a maze of inefficiencies. CPCs soared to $1.77, branded campaigns bled budget at 60–70% ACoS, and over $1,500 was wasted every month.
Through a full-funnel PPC strategy, precise keyword targeting, listing revamps, and AI-powered bid control, SellerApp team rebuilt Geomag’s campaigns were rebuilt from the ground up. In just five months, sales climbed by $40K, CPCs dropped to $1.17, TACoS hit an all-time low of 16%, and wasted spend shrank by 98%.
What started as damage control became a blueprint for scalable growth. Let’s see how SellerApp made it possible.
Behind what looked like a stable account, Geomag’s ad account was cluttered; they faced a lack of optimization and growth that was starting to plateau.
By the end of 2024, it was clear. Geomag’s advertising wasn’t working with them; it was working against them.
Despite having active Sponsored Products and Sponsored Brand campaigns, there was no structured strategy in place.
The most alarming issue?
Their branded Sponsored Product campaigns, were operating at a crippling 60–70% ACoS. CPCs had climbed to $1.77 by July 2024, and overall wasted ad spend inflated to over $1,500.
Without a full-funnel strategy or any visibility into performance data, Geomag wasn’t just wasting spend, they were flying blind in a highly competitive market.
If left unchecked, Geomag risked stalling their growth and overspending during peak seasons, missing out on both revenue potential and market share. That's when they took a step to get in touch with SellerApp early 2025
Unclear Advertising Direction
Campaigns were running, but with no segmentation or optimization.
Auto Campaign Bloat
Irrelevant search terms = high clicks, low conversions.
No Keyword Hygiene
Weak Listings
Hero ASINs are buried under poor titles and unoptimized content.
Branded Ads Bleeding Budget
60–70% ACoS on branded campaigns.
CPCs hit $1.77.
$1,500+ in Wasted Ad Spend
No visibility. No funnel. No data-driven decisions.
Growth Plateauing
Geomag risked losing revenue and market share, right before peak season.
We started with the fundamentals like cleaning up campaign clutter by optimizing search terms, prioritizing top ASINs, fixing branded spend, and aligning listings with PPC for stronger conversions before scaling deeper, followed by more advanced changes.
1. Changing PPC Campaign Structures for Better Impact
SellerApp introduced a full-funnel campaign structure: branded, category, competitor, defensive, single keyword, SKU-level, and TSP (Top of search placement) focused campaigns. We paused underperforming Sponsored Brand efforts to reallocate budget and relaunched later with creative upgrades.
2. Search Term Analysis & Negative Targeting
Weekly audits of search term reports became the new norm. We eliminated poor-performing queries and built precision-targeted campaigns around high-converting terms. What wasn’t tracked before was now fine-tuned.
3. Bid Optimization & CPC Control
Through structured testing and AI-powered automation, we dropped CPCs from $1.77 in mid-2024 to an average of $1.17 without compromising visibility.
4. Listing Optimization
Key ASINs were reworked adding missing descriptions, optimizing backend keywords, and rewriting titles with a balance of generic and product-level terms. This fixed content gaps that were limiting both organic ranking and ad quality scores.
5. Ad Budget Strategy & Forecasting
Geomag’s ad spend was kept between $8K–$10K monthly. With strategic placements and portfolio-specific goals, we ensured growth without overshooting budget constraints.
6. Additional Support
Within two months, Geomag achieved their initial goal of reaching over 1,000 monthly unit sales and TACoS below 20%. But the transformation ran deeper as we discovered the potential of growth for this account. Here’s what we could achieve in these few months.
SellerApp didn’t just clean up a few campaigns; we built a revenue engine for them. The combination of full-funnel structure, precision targeting, automation, and creative upgrades transformed Geomag’s Amazon presence from scattered to scalable.
Most importantly, we created a system that could grow with them, without needing to constantly spend more to get more.