See how this STEM-focused toy brand increased total sales by 23% by overhauling campaign structure, cutting CPCs from $1.77 to $1.17, reducing wasted ad spend from $1,538 to just $25, and achieving over 1,000 monthly unit sales, all powered by SellerApp’s full-funnel Amazon PPC strategy.
Geomag, a small business in the Toys & Games category, had been selling on Amazon US for over four years. Known for its educational magnetic construction toys, the brand had established a stable monthly sales baseline but was struggling to scale beyond it.
From scattered ads to a sales powerhouse, Geomag’s transformation is nothing short of remarkable. For years, this STEM-focused toy brand maintained a relatively flat sales direction despite consistent advertising efforts. CPCs soared to $1.77, branded campaigns bled budget at 60–70% ACoS, and over $1,500 was wasted every month.
Through a full-funnel PPC strategy, precise keyword targeting, listing revamps, and AI-powered bid control, the SellerApp team rebuilt Geomag’s campaigns from the ground up. In just five months, sales increased by 23%, CPCs dropped to $1.17, TACoS hit an all-time low of 16%, and wasted spend shrank by 98%.
What started as damage control became a blueprint for scalable growth. Let’s see how SellerApp made it possible.
