ELSE Nutrition

Else Nutrition Cuts ACoS by 73% and Boosts ROAS with Full-Funnel Strategy by SellerApp

Discover how Else Nutrition slashed ACoS from 66% to 17% and unlocked higher ROAS by scaling full-funnel campaigns, optimizing creative assets, and targeting new customers, powered by SellerApp’s performance-first strategy that now extends beyond Amazon.

sellerapp optimizes else nutrition ads

About ELSE Nutrition

Else Nutrition is a pioneer in clean, plant-based nutrition, offering formulas, cereals, and protein powders designed for infants, toddlers, kids. Built on a mission to provide healthier alternatives to dairy and soy, the brand has become a trusted choice for U.S. families seeking safe, sustainable, and science-backed nutrition across different age groups. In early 2025, they turned to SellerApp, looking to move beyond basic AI automation and into a deeper, strategic optimization to scale performance.

Summary

High ACoS, weak Sponsored Display visibility, and sluggish new-to-brand growth were capping Else Nutrition’s momentum on Amazon.

As a former AI automation client, Else upgraded to SellerApp’s PPC management for a strategy-driven partnership. Their aim: cut wasted spend, attract new customers, and scale sustainably beyond the 18% ACoS already achieved.

Within weeks, SellerApp rebuilt campaigns from the ground up—scaling 6X, refreshing creatives, and sharpening targeting. The results were decisive: ACoS dropped 73%, TACoS hit 6.7%, and visibility surged while spend fell.

Thrilled with the turnaround, Else has since expanded the partnership, bringing SellerApp on board for Walmart PPC to replicate success across new channels.