Ecoprocote

The Problem

The primary concerns of Eco Safety Products were not having high-converting keywords due to which they lost their sales to competitors who ranked below them. They wanted to get more exposure with the help of Amazon PPC advertisements to build brand identity, optimize their listings with relevant keywords, bid on the right keywords, and finally, reach out to new customers. Their primary goal was that of customer acquisition and boost overall orders and revenue.

They also needed a strategic approach in its audience strategy and creative execution of their campaigns. With the launch of their new products, the company wanted to engage different segments of customers, and to grow their brand association within their product niche.

Our Approach

SellerApp organized their PPC campaign structure that was in sync with the industry-best practices and created goal-based and product-driven ad groups. This included bidding on the highest-performing keywords, fine-tuning existing campaigns, and targeting to boost conversions. They also implemented customized strategies to reach a new audience and amplify the market share during the holiday season.

They also shortlisted the most relevant keywords for their product listings and enhanced their product content. After frequent optimization, the brand saw a huge improvement in the organic rankings of products for the targeted keywords. Therefore, the share of their organic sales in total sales also grew substantially.

Working with SellerApp also enabled them to leverage unique insights to reach new audiences for the crossover category. This PPC campaign supported the successful launch of their new product category by increasing brand awareness and purchase intent.