The primary concerns of Eco Safety Products were not having high-converting keywords due to which they lost their sales to competitors who ranked below them. They wanted to get more exposure with the help of Amazon PPC advertisements to build brand identity, optimize their listings with relevant keywords, bid on the right keywords, and finally, reach out to new customers. Their primary goal was that of customer acquisition and boost overall orders and revenue.
They also needed a strategic approach in its audience strategy and creative execution of their campaigns. With the launch of their new products, the company wanted to engage different segments of customers, and to grow their brand association within their product niche.