The Company
Eco Safety Products is a well-known eco-poly finish and sealer manufacturing company whose products resonate with sustainability, eco-friendliness and toxin-free. With a view to encouraging people to create healthy spaces, their products have all the qualities to foster beautiful environments for people and pets through zero-toxin branded eco-poly products and sealers.
In 2020, Eco safety partnered with SellerApp, an all-inclusive e-commerce data intelligence agency to upscale their Amazon business holistically and introduce a sustainable revolution of long-lasting and environment-friendly poly products.
The Problem
The primary concerns of Eco Safety Products were not having high-converting keywords due to which they lost their sales to competitors who ranked below them. They wanted to get more exposure with the help of Amazon PPC advertisements to build brand identity, optimize their listings with relevant keywords, bid on the right keywords, and finally, reach out to new customers. Their primary goal was that of customer acquisition and boost overall orders and revenue.
They also needed a strategic approach in its audience strategy and creative execution of their campaigns. With the launch of their new products, the company wanted to engage different segments of customers, and to grow their brand association within their product niche.
