Catry & Petpals

Catry & Petpals sees a 643.8% increase in ad revenue and reduces ACoS by over 63% with the assistance of our team of Amazon PPC experts within just 5 months.

Discover how petcare brands Catry (parent) and PetPals revised their campaign structure, eliminated inefficiencies, and accelerated sales across their respective Amazon accounts, and in what ways SellerApp’s agency service made it happen for them.

Catry & PetPals ad growth with SellerApp

Summary

Catry is a seasoned Amazon brand in the pet supplies category, which is also the parent brand to PetPals. Both brands are best known for their flagship line of cat trees, with all the variations having 4+ ratings on the Amazon marketplace.

After eight years of selling experience, Catry had the product-market fit, but severely lacked the advertising precision needed to scale.

Juggling thousands of campaigns, multiple brands under one account, and inconsistent manual optimization had led to skyrocketing ACoS, poor visibility, and a plateau in total sales.

By partnering with SellerApp, Catry & Petpals (both using one Amazon Campaign Manager account) experienced a dramatic 527% increase in ad revenue and a massive drop in ACoS from 67.66% to just 24.97%, all within 3 months. Within two more months, SellerApp helped the ad revenue spike to 643.8%.