Blondi & Sam wanted to focus on retail readiness, with its primary aim to differentiate themselves from their other competitors. They wanted to target their unique products - Blue Cooler Backpack and Black Lunch bag and advertise them which would highlight their brand’s versatility.
However, they were facing a decrease in Sales due to poor listing quality and lower product visibility. This is when they turned to us to create a strategy that would pull back on the lost sales, alongside, preparing for the new launch of Kids Backpack, while keeping an ACOS of 30%. As their primary focus was on a robust listing optimization strategy and greater CTR, we knew that Sponsored ads combined with high-performing keywords would do the job.