The Company
Blondi & Sam, one of the prominent backpack sellers, leveraged Amazon’s PPC ads to grow its brand globally. Originally focused on localized sales, the company has now decided to expand its business and cater to customers outside the US. Initially, the brand targeted business-to-business (B2B) marketing, but it soon focused on full-fledged selling when it began selling and advertising on Amazon.
In June 2021, Blondi & Sam partnered with one of the fastest-growing e-commerce intelligence agencies, SellerApp, improve listing content, reduce ACoS, and increase sales through Amazon Advertising.
The Problem
Blondi & Sam wanted to focus on retail readiness, with its primary aim to differentiate themselves from their other competitors. They wanted to target their unique products - Blue Cooler Backpack and Black Lunch bag and advertise them which would highlight their brand’s versatility.
However, they were facing a decrease in Sales due to poor listing quality and lower product visibility. This is when they turned to us to create a strategy that would pull back on the lost sales, alongside, preparing for the new launch of Kids Backpack, while keeping an ACOS of 30%. As their primary focus was on a robust listing optimization strategy and greater CTR, we knew that Sponsored ads combined with high-performing keywords would do the job.
