Amazon Pet Day 2026: Best Deals of 2025, Dates & Selling Strategies

Amazon Pet Day is where celebration meets savings and pets take center stage. On May 13–14 2025, Amazon celebrated their Pet Day sale, offering deals designed to delight every kind of companion, from the wagging tails to flapping wings.

It’s Amazon’s way of honoring the bond we share with our pets, the same bond that inspired the name of its AI assistant, Rufus, after a beloved office dog! 

Let’s take a look at how you can make the most out of this day and what are the top seller tips for Amazon Pet Day.

What is Amazon Pet Day?

Amazon Pet Day is essentially a 48-hour celebration (or well, Sale-ebration) of the pets who make our lives brighter. 

Each year, Amazon transforms its marketplace into a pet-owner’s paradise with various discounts across pet food, pet toys, grooming essentials, tech gadgets (such as room surveillance cameras, automatic feeders, etc.), and everything in between. 

So, whether you’ve got friends that are furry, feathery, or scaly, the Amazon Pet Day sale is designed to spoil them with care without breaking your bank.

The event launched in 2022 as a one-day sale focused on giving pet owners access to affordable food, treats, and supplies. The response was overwhelmingly positive, which led Amazon to expand the celebration into a full 48-hour event in 2023 and 2024.

When is Amazon Pet Day 2026?

Amazon Pet Day 2025 was their 4th year of running this sale, which lasted for 48 hours, from May 13–14, with early deals beginning April 29. This evolution shows how Amazon has turned Pet Day into a seasonal shopping tradition, much like Prime Day.

So, if you’re asking, “when is Amazon Pet Day 2026?”, well, Amazon has not yet announced the dates, so you’ll have to rely on the patterns. Amazon has consistently scheduled Pet Day in the spring, usually in early to mid-May, aligning with a season when people are spending more time outdoors with their pets.

With early deals kicking off as soon as April 29 or a couple of weeks before its official date, it can be a seasonal highlight for sellers within this category as each year, the sale grows in both size and scope. 

According to Forbes’s Pet Ownership Statistics, almost 66% of the US population are pet owners, so sellers are essentially targeting more than half of the population for the sale. Thus, we can say more than half of the US population eagerly waits for the sale to score the best Amazon Pet Day deals on trusted brands and fun new finds.

Amazon, as a brand, supports pet ownership and uses Pet Day to highlight pet adoption, support shelters, and encourage responsible ownership, making it not just about shopping but about celebrating the cause. 

Top 10 Best Deals that we found on Amazon Pet Day 2025

Looking at the best Amazon Pet Day deals for 2025, sellers can take away more than just price drop that led to most conversions. 

You can pick up on trends in demand, pricing psychology, and product positioning. Here’s a list of what flew off the shelves the fastest.

1. Litter-Robot 4 Complete Bundle

Deal: $809 (was $899, $90 off)

Why it Works for Sellers: Premium positioning with bundled add-ons (odor control + waste bags) justifies a higher price point even during discounts. 

If you sell a high-ticket product such as this litter cleaning robot, create bundles highlighting features to cushion margins while still offering visible savings. Almost making it look like a multipurpose product, justifying the price.

1. Petkit PuraMax 2

Deal: $450 (was $600, $150 off)

Mid-range products with “balance of features vs. price” messaging appeal to cost-conscious pet parents. Deep discounts here signal high-volume sales potential. Consider positioning your mid-tier products as “best value” with meaningful percentage-off promotions.

1. Petkit Purobot Ultra

Deal: $750 (was $1,000, $250 off)

AI-driven, feature-heavy products capture attention with innovation. For sellers, this shows how highlighting smart features (camera, monitoring, automation) can justify higher margins, even with steep discounts.

1. PetSafe ScoopFree SmartSpin

Deal: $360 (was $500, $140 off)

Budget-friendly automation products are an untapped category. This proves that you don’t need to compete only at the premium level, affordable smart devices appeal to first-time buyers testing the waters.

1. PetPivot Autoscooper 11

Deal: $225 (was $240, $15 off, clip coupon)

Sometimes the discount doesn’t need to be massive. A small markdown combined with “clip coupon” visibility can still trigger conversions. This is an easy, low-cost lever for sellers to test.

2. Purina Petivity Smart Litter Box Monitor

Deal: $61 (was $150, $89 off)

Add-ons and accessories for existing pet gear can generate huge demand. If you’re a seller, consider building adjacent products (like health trackers, feeders, or monitor add-ons) that piggyback on the popularity of premium items.

1. Petlibro Polar Wet Food Feeder

Deal: $110 (was $160, $50 off)

Solve everyday pain points (like feeding schedules and fresh storage), and your product will resonate. Sellers should craft messaging around daily convenience rather than luxury.

1. Furbo 360° Pet Camera

Deal: $135 (was $210, $75 off)

Emotional selling wins. Products that tie into peace of mind (tracking, safety, bonding with pets) consistently perform and on top of that, no pet owner can let go of a deal like that.they’r rather pay $135 and ensure their pet’s safety. If your product can be framed as reducing stress or increasing connection, lean hard on that narrative.

2. Basepaws Cat DNA Test

Deal: $99 (was $159, $60 off)

Niche innovation sells. Pet DNA testing isn’t a necessity, but it creates curiosity and FOMO. Sellers can learn to invest in unique, differentiated products that spark impulse buys during events like Pet Day.

1. Chom Chom Roller Pet Hair Remover

Deal: $25 (was $28, $3 off)

Sometimes, simplicity and virality beat fancy tech. A low-cost, viral, reusable product with high repeat usage is a long-term bestseller. Sellers should watch for low-tech but high-demand problem-solvers.

Who Can Shop Amazon Pet Day?

The best part about Amazon Pet Day 2025 is that it’s for everyone. Unlike Prime Day, which is locked behind a Prime membership, the Amazon Pet Day sale opens its doors to all Amazon customers. 

Whether you’re a longtime Prime subscriber or just a casual shopper browsing for your first set of chew toys, you’ll have access to thousands of Pet Day deals on Amazon.

That being said, Prime members enjoy added perks like fast or free delivery (often same-day or overnight), exclusive discounts, etc. This time they also received Amazon Photos storage for all those adorable pet snapshots. 

In past years, Prime members also won early access to Amazon Pet Day deals, giving them a head start on grabbing the best finds before they sell out.

Beyond Just Deals: Why Amazon Pet Day Really Matters for Sellers

When most people hear “Amazon Pet Day,” they picture lightning deals, irresistible discounts, and cute squeaky toys for half price on Amazon, and sure, that’s part of it, which may excite buyers the most. 

But for sellers, Amazon Pet Day isn’t just another deal frenzy but a rare occasion where Amazon itself does the heavy lifting, like driving waves of traffic and bringing the focus onto your listings if what you’re selling is even remotely related to pet products.

Let’s break down why Amazon Pet Day is such a big deal for sellers:

1. It’s Not Just Stocking Up on Supplies, but Emotional Spending

During this time, pet parents are clicking “Add to Cart” because they want to spoil their pets with treats or upgrade the cat tree, or simply snag that quirky gecko hammock they didn’t even know existed.

On Pet Day, empathy converts better than discounts, so if your “20% off on kibbles” works best for conversion, a tagline such as “A treat as loyal as they are” works equally well.

2. The Traffic Surge Is Real Especially As It Sticks Around

Amazon Pet Day floods the marketplace with high-intent shoppers. You’ll see impressions soar naturally without extra effort, clicks multiply, and reviews come in faster than usual because of this unexpected traction.

Here’s how Amazon helps you grab the halo ring for your product. Strong performance on Pet Day often pushes a product higher in Amazon’s organic rankings, which gives your sales a boost even beyond the sale duration. 

Once you nail the Amazon Pet Day performance, you could ride the traffic wave for weeks to come.

3. A Branding Moment Hiding in Plain Sight

Amazon frames Pet Day around compassion, highlighting adoption drives, shelter partnerships, and responsible pet ownership. For sellers, that’s a perfect branding window only if you have a plan to do it properly. Perfect opportunity for sellers in niche areas.

If you make eco-friendly shampoos or donate a portion of proceeds to rescues, promote your brand by stating that. Buyers are primed to notice those details on Amazon Pet Day. They’re what turn one-off purchases into loyal, repeat customers.

4. Built-In Market Research Without the Guesswork

Here’s the secret sauce that seasoned sellers love. Amazon Pet Day doubles as free customer insight. Want to know if sustainable toys are trending? If smart feeders are the new preference? Which categories are exploding in niche pet care? Just watch what moves fast. 

So brush up on your vigilance as its time for competitor studies. The event acts like a real-time focus group, showing sellers of this category exactly where pet parents are spending.

5. Niche Sellers, This Is Your Spotlight

Cats and dogs get the headlines, but Amazon Pet Day promotes diversity. For niche sellers, this is your Super Bowl moment! Shoppers who might never stumble across your parrot toys or reptile heat lamps suddenly find them curated right in front of their eyes. 

That’s exposure you don’t normally get, and it levels the playing field in categories that usually feel hidden.

6. Pet Day Is Only Getting Bigger

Looking ahead, Amazon Pet Day isn’t slowing down. As the percentage of pet parents increase over years, expect this industry to become broader and more successful. 

Sharper personalization (like recommendations tailored to your dog’s breed or your fish’s tank size), a stronger global focus, and an emphasis on sustainability will only rise.For sellers, that means two things. More opportunity as well as more competition. 

How to promote your products on Amazon Pet Day 2026?

With thousands of shoppers hunting for the best Amazon Pet Day deals, this 48-hour Amazon Pet Day sale can drive a massive spike in visibility and conversions, only if you plan smartly. That’s where SellerApp brings a difference, shaking up the PPC ad foundation. 

SellerApp helps you see exactly which keywords, ads, and deals will get your products noticed beyond these sale hours, extract data from these peak days sales and use the Pet Day success to predict market trends. While everyone else is scrambling, you’ll know exactly how to turn Amazon Pet Day traffic into sustainable sales throughout the year.

Here’s how to prepare if you’re willing to take it upon yourself.

1. Launch irresistible deals.

Shoppers flock to discounts first. Check Amazon Seller Central for deal recommendations and set them live to coincide with when Amazon Pet Day kicks off (yet to be announced for 2026). Pairing these deals with strong product titles and A+ content makes them stand out even more.

2. Supercharge your Amazon ads.

Sure, you’ll want to give your ads a little extra fuel by raising your PPC budgets and bids, but don’t just pour money without proper data backed insights. You may end up spending on campaigns where the budget will not yield desired results and you will end up wasting your spends. Take a step back and refresh your keyword research, maybe focus on your search results, so your ads show up right when pet parents are searching with the intent to buy.

3. Use Prime-exclusive discounts.

Offering Prime-only discounts gives your listings an edge as 75% of the Amazon buyers are Prime members. Targeting this category with free delivery or one day shipping is like adding another layer of offer that the majority can’t deny.  

4. Add coupons for urgency.

Coupons displayed directly on listings can turn window-shoppers into buyers. They’re especially effective for cart-abandoners and repeat buyers looking for quick savings. The bright green “coupon” tag instantly catches the eye, signaling value before a shopper even clicks into your product page. 

During a high-traffic event like Amazon Pet Day 2025, that small nudge can be the difference between someone scrolling past your product and adding it straight to their cart. To maximize impact, stack coupons with lightning deals or limited-time discounts.

With a little planning, you can conquer Amazon Pet Day 2026.

Final thoughts

For sellers, Amazon Pet day is also a testing ground where you can figure out smart strategies for long-term visibility beyond just profits. But success doesn’t simply fall non your lap. The brands that win during high-traffic events are the ones that understand data, anticipate shopper intent, and act fast. That’s where SellerApp gives you the edge. From uncovering the keywords that actually convert to automating bids in real time, SellerApp helps you navigate the noise and focus on what matters most: turning fleeting clicks into loyal customers.

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