SellerApp Category Benchmark Report 2026

Benchmarks by category, trends by quarter

See where your Amazon advertising performance stands against the market. The SellerApp Benchmark 2026 gives you category and spend level benchmarks to put your numbers in context, set realistic targets, and spot opportunities to improve efficiency. Whether you're planning next quarter or reviewing midyear, it helps you make smarter budget, bidding, and optimization decisions based on where the market is actually performing.

Benchmark all 12 categories, from Beauty and Electronics to Grocery, Pets, and Toys, along with Amazon DSP and spend tier data, and see where your performance stands.