Etsy Trends in 2025: How to Uncover Emerging Niches with High Demand in 2025?

If you’re an ecommerce seller trying to grow your business across online marketplaces, riding the wave of recent Etsy trends can be a good head start.

This is because when you tap into Etsy trends, it’s not just knowing what’s going viral on Etsy. Etsy is a goldmine for spotting consumer trends early because shoppers go for unique, handmade, and niche products before they hit the mainstream. 

If something’s gaining traction on Etsy, it’s often a strong signal that people are looking for the trend, and the demand will only rise. 

Whether you’re a handmade artist on Etsy, a vintage article collector on eBay, or a home decor or apparel seller on Amazon, knowing the latest Etsy trends helps you design, market, and sell products with rising demand. 

This guide explores the top trending products on Etsy at the moment, teaches you how to trend on Etsy, and shows you how to find Etsy trends in a way that actually helps you grow.

Top 16 Etsy trends of 2025

If you’ve been wondering how to find Etsy trends or just trying to keep up with what’s trending on Etsy now, you’re not alone. 

The marketplace is buzzing with fresh buyer interests, many of which aren’t just seasonal spikes, but long-term movements, some trending on Etsy for a viral reel while others for an ongoing hit TV series. 

Here are the trending Etsy searches, aesthetics, and trending items worth watching:

1. Island luxe: Tropical calm meets everyday luxury

One of the top Etsy trends currently taking over is Island Lux—a style that channels beachy, relaxed elegance. Think breezy textiles, fruit-themed accessories, raffia bags, and minimalist resort-core fashion.

According to Etsy, searches for “fruit necklaces” have jumped more than 500%, and raffia bags are up 4x, making them some of the most trending Etsy items of the season.

How sellers can optimize for this Etsy trend:

• Create vacation-ready accessories or tropical home decor pieces.
• Use SEO phrases like “tropical decor,” “resort-core fashion,” or “beachy jewelry.”
• Highlight calming visuals in your product photos—white sand, ocean blues, palm leaves.

2. Chateau core: Romance in the French countryside

If you’ve noticed the rise of more Etsy trending items like embroidered pillow cases, vintage glassware, or charcuterie board sets, let us introduce you to Chateau Core. Even international fast fashion brands such as Mango and Zara released their tablecloth-inspired embroidered cotton blouses and asymmetric skirts for F/W 2025. 

This trend blends old-world charm with a cozy, lived-in feel, thus perfect for a light, summery feel.

Also, search interest is up 3x for puffy quilts and 2x for vintage glassware. It’s no wonder this is trending on Etsy now.

How sellers can optimize for this Etsy trend:

• Offer products that lean into French-inspired elegance.
• Use tags like “cottagecore,” “chateau decor,” and “rustic romance.”
• Style photos with fresh flowers, natural textures, and antique details.

3. Galactic metallic: Futuristic with a handmade touch

Looking for something bold? Galactic Metallics are shining bright in Etsy search trends. From half-moon lamps to holographic crystal mugs, this aesthetic brings together sci-fi flair and celestial magic.

Trending Etsy searches show a 700% rise in interest for crystal mugs and massive growth for moon-themed decor.

How sellers can optimize for this Etsy trend:

• Experiment with iridescent finish coating on objects (although it’s often mistaken for chrome), galaxy prints, or constellation motifs.
• Use search terms like “celestial home decor,” “futuristic gifts,” or “galaxy jewelry.”
• Use lighting in your photos to emphasize shimmer and glow.

4. Bouquet blooms: Floral everything, everywhere

Flowers aren’t just for spring. In fact, they’re one of the most trending products on Etsy across home decor, accessories, and even apparel. From floral-patterned trinket trays to hand-painted prints, this is a trend that keeps evolving.

How sellers can optimize for this Etsy trend:

• Incorporate botanical illustrations, dried flowers, or bouquet motifs in your designs.
• Optimize with keywords like “floral wall art,” “bouquet gifts,” or “flower decor.”
• Lean into trending aesthetics like grandmillennial, cottagecore, or shabby chic.

5. Sunset sorbet: A pastel palette that pops

Etsy shoppers gravitate toward soft, candy-colored hues that brighten spaces and wardrobes. The Sunset Sorbet palette. Specifically, pastel rainbows, soft pinks, peach, and light teal show up in everything from rugs to prints.

This color scheme is part of what’s trending on Etsy now, and it’s easy to apply across product categories.

How sellers can optimize for this Etsy trend:

• Design pastel stationery, abstract wall art, or kids’ room decor.
• Use terms like “pastel home decor,” “sorbet color palette,” or “rainbow aesthetic gifts.”
• Keep your product images light and clean to let the colors speak for themselves.

6. Beaded accessories: Colorful nostalgia is back

Items trending on Etsy often pull from the past, and right now, beaded accessories are making a significant return. Think 90s-style name bracelets, beaded coin purses, and colorful hair clips.

Searches for beaded bags and jewelry have spiked, placing these items firmly in the Etsy trending products category.

How sellers can optimize for this Etsy trend:

• Offer custom name beaded bracelets or vibrant beaded keychains.
• Tag with “beaded jewelry,” “Y2K accessories,” and “personalized gifts.”
• Emphasize nostalgia, color, and playfulness in your listings.

7. Putt and proper: Golf and Tennis-inspired preppy styles

Call it sporty chic or modern prep. Golf and Tennis-inspired styles are trending on Etsy right now, a style inspired by vintage country club aesthetics. From tennis rackets to monogrammed golf towels, this trend is all about heritage meets flair. In fact, golf marker brands are selling out at 

How sellers can optimize for this Etsy trend:

• Products like sports-inspired home decor, gift sets, or apparel.
• Keywords like “preppy aesthetic,” “golf gifts,” or “tennis decor.”
• Simple, clean styling in your photos. Think white backgrounds, green lawns, and navy details.

8. Pearl kissed: Traditional gets a trendy upgrade

Pearls are evolving. Once just for special occasions, they’re now popping up on denim jackets, socks, handbags, and casual jewelry.

This crossover between classic elegance and everyday fashion makes pearls a staple in Etsy trending items.

How sellers can optimize for this Etsy trend:

• Create pearl-embellished accessories or modern bridal pieces.
• Include tags like “pearlcore,” “modern pearl jewelry,” or “elegant fashion accessories.”
• Pair pearls with unusual materials (like denim or velvet) to give your product a twist.

9. Punch and plush: Texture is the new statement

One of the biggest trends on Etsy involves rich textures and tactile products. Think of products like tufted wall art, punch-needle pillows, and fuzzy bath mats.

Shoppers crave cozy, plush, layered textures that feel handmade and comforting.

How sellers can optimize for this Etsy trend:

• Use punch-needle embroidery or velvet textures in your products.
• Tag your listings with “tufted decor,” “cozy textures,” and “plush home accents.”
• Show close-up photos of texture and details to help buyers “feel” your product through the screen.

10. Denim Duo: Classic Fabric, Modern Look

Denim is showing up in fresh, unexpected ways. From mixed-tone jackets to patchwork accessories, this fabric is becoming a key player in Etsy trending now searches.

Double denim or “Denim Duo” pieces are stylish, functional, and full of personality.

How sellers can optimize for this Etsy trend:

• Sell patchwork denim hats, tote bags, or digital prints featuring denim textures.
• Use terms like “two-tone denim,” “denim accessories,” or “upcycled fashion.”
• Highlight the craftsmanship in your product descriptions. This is where the story matters.

11. Americana is Trending on Etsy year-round

Once reserved for summer holidays, Americana has broken free of the seasonal calendar. This aesthetic featuring Western wear, cowboy motifs, and patriotic touches are one of the biggest Etsy trends this year. Sellers are seeing year-round love for anything that blends rustic charm with all-American vibes. Items in this category may include denim bandanas, and red, white & blue pet accessories.

How sellers can optimize for this Etsy trend:

• Use tags like “Western decor,” “USA gifts,” and “country style home decor.”
• Cross it with vintage or cottagecore aesthetics to tap into other Etsy trending products.

12. Hollow glow: Shimmering finishes are an Etsy hit

Next up on the list of trending products on Etsy is Hollow Glow. Which is essentially the holographic and iridescent finishes that reflect and refract light. Buyers love a little sparkle in their lives, whether it’s a coffee mug or a wall hanging. 

These luminous items are popping up across Etsy trending items, especially in the home decor category.  Items in this category may include iridescent mugs, holographic candle holders, shimmering wall decor, etc. 

How sellers can optimize for this Etsy trend:

• Tag with “iridescent home decor,” “holographic ceramics,” “shimmer gifts.”
• Shoot your photos in direct sunlight to show off that glow.

13. Vase voyage: The quirkiest of all trends on Etsy

Want to know what’s trending on Etsy that feels playful and offbeat? Enter “Vase Voyage”. This season, the art of turning everyday objects into one-of-a-kind vases is so. From cowboy boots to books and handbags, this trend thrives on visual surprise and sculptural form. Items in this category may include items, book-shaped vases for reading nooks, croissant vases for foodies, and shell-shaped vases for beachy aesthetics.

How sellers can optimize for this Etsy trend:

• It combines form and function in a way that invites gifting, collecting, and styling. With elevated branding, these vases become high-ticket Etsy finds.

14. Literary girl: The obokish lifestyle trend

If you’re wondering how to find trends on Etsy that are backed by data, look no further than Literary Girl. 

This aesthetic isn’t about books as objects, and it’s about books as identity. Shoppers are buying into the whole reader lifestyle, and this is one of the most consistently trending Etsy searches. 

Etsy trending products in the niche may include decorative vintage book stacks, personalized book embossers (up over 30% in search volume), and blind date with a book gift sets (searches have more than doubled in recent times).

Nearly 20,000 bookish items are sold every single day on Etsy. This is absolute proof that this is one of the most sustainable trends on the marketplace.

How sellers can optimize for this Etsy trend:

• Use long-tail keywords like “book lover gift set,” “obokish home décor,” “literary aesthetic bundle,” and “romanticize reading.”
• Include high-performing tags: “reader lifestyle,” “dark academia,” “bookish girl,” etc.

• Use moody, vintage tones with wood, candlelight, and cozy settings.
• Curate themed kits like “A rainy day reader set” to boost AOV and meet the lifestyle vibe.

15. Messy coquette: Undone yet ultra feminine

Combining Y2K nostalgia with a soft, chaotic charm, Messy Coquette is redefining femininity. Think bows, ruffles, bead bags, and vintage vibes but slightly undone, like a pop star in her dressing room. This trend is exploding in the Etsy trending now category.

Ruffled throw pillows, coquette bow hair accessories, and beaded handbags (with searches going up by nearly 20%). We’ve seen a surge in the “Coquette bow” since last year, and the searches have surged by 500%. As we expect Netflix’s Bridgerton’s 4th season in 2026, we can bet the trend is here to stay.

This trend focuses on the uber feminine styles and marries that with human imperfection, making it one of the most emotionally resonant Etsy trends right now.

How sellers can optimize for this Etsy trend:

• Ride the microtrend waves within the trend. Start from tracking spinoffs like “grunge coquette” or “balletcore meets coquette” using tools that we’ve mentioned in the following segment..

• Design dual-purpose products as shoppers love items that blend functionality with display aesthetics, like a bow that doubles as decor. Don’t forget to use keywords that reflect this crossover (e.g., “vanity decor + candle holder”, something that is prominent in the image below).

• Use Etsy Video to sell the vibe. For that, bring products to life with mood-driven videos. Include messy vanities, soft lighting, or “getting ready” montage,s increasing the emotional appeal.

16. Pyro lover: Setting the mood with fire-forward products

Yes, what’s trending on Etsy includes matchsticks. But not just any matchsticks—artful, display-worthy matchstick holders, unique candle holders, and incense setups. Pyro Lover is a niche but growing part of the Etsy trending products wave, tapping into ambiance, ritual, and self-care.

Trending Products of this Etsy trend include matchstick jars with cute strikers, candle holders in unexpected shapes (bubble, bow, boot), handmade incense trays, and ash catchers.

How sellers can optimize for this Etsy trend:

• These pieces are often low-cost to produce and high-margin, especially as party favors or thoughtful gifts. Bonus points if you mix in other Etsy trends like bows or shimmer.

• Use high-intent keywords in listings to get discovered in Etsy search trends, and optimize your listings with both general and trend-specific tags. Include primary keywords like matchstick holder, unique candle holder, and concrete incense holder. Add an emotional or gifting context like self-care gifts, hostess gifts, meditation accessories, etc. 
• Name your products with personality. “Goddess figure candles” or “Lotus candle holder” stand out more than “candle jar.”

Showing up in trending on Etsy now feeds isn’t just about product quality; it’s about being search-intent aware.

Popular category searches to focus on while capturing Etsy trends

If you’ve ever found yourself wondering what to sell on Etsy, the best way to get an idea is to first understand what’s trending on Etsy right now and what people are searching for. This will give you an understanding of the demand and supply within the Etsy marketplace. 

Etsy trends shift constantly, but some categories consistently capture buyer attention. Whether you’re launching your first product or pivoting your Etsy strategy, here’s an in-depth breakdown of the top categories trending on Etsy now, complete with the most popular items and why they work.

1. Jewelry & accessories

When it comes to Etsy trending products, jewelry and accessories always sparkle at the top. These items are personal, meaningful, and perfect for gifting. 

Why It’s Popular: Jewelry remains a perpetual favorite on Etsy due to its personal and customizable nature. 

Etsy is known for harboring skilled artists selling one-of-a-kind pieces. Jewellery buyers often seek unique pieces that reflect individuality, carry a piece of their personal style, and handmade or personalized jewelry captures that demand efficiently.

The highly customizable nature (names, birthstones, zodiac signs) of these items, topped with high emotional value and keepsake potential, makes them ideal for personal use and for gifting.

Top Etsy trending items in this category:

• Custom name necklaces
• Handwriting bracelets
• Zodiac pendants
• Minimalist hoops
• Matching friendship jewelry
• Silver ring
• 925 sterling silver
• Handmade pieces
• Necklaces (beaded or metallic)
• Gemstone jewelry
• Crystal jewellery

Want to stay ahead of Etsy search trends? Offer fast personalization, showcase packaging, and use keywords like “personalized gift,” “custom necklace,” or “birthstone jewelry.”

2. Home and living

One of the most reliably trending categories on Etsy, the home & living section thrives on individuality and aesthetic appeal. 

There’s a growing desire to create comfortable and aesthetically pleasing spaces. Etsy shoppers look for unique decor items that reflect their personal style and also resonate with the Instagram and Pinterest-inspired decor.

Etsy trending items in this category:

• Printable wall art
• Soy candles with aesthetic labels
• Throw pillows
• Boho macramé wall hangings
• Custom door mats

Want to know how to find Etsy trends in this category? Watch seasonal spikes (like fall or spring decor), and monitor Pinterest for crossover inspiration.

3. Personalized gifts

Personalized gifts are always trending on Etsy searches and are always in demand. It’s a part and parcel of the Etsy experience because customers can directly communicate their exclusive needs to the sellers. 

Personalized gifts resonate with buyers seeking meaningful and unique presents for loved ones, and for them, Etsy is the easiest way to obtain customized items. Thus, it’s always in demand. 

These Etsy trending items are perfect for birthdays, weddings, and anniversaries, as they make gift-giving easier and more thoughtful without breaking a sweat.

Hot Etsy trending items:

• Custom mugs and tumblers
• Monogrammed bath robe or towel sets
• Engraved cutting boards
• Name blankets
• Custom photo frames

For these trending products on Etsy, consider bundle options (e.g., mug + coaster sets both engraved), and speedier shipping for occasions can earn you top placements in Etsy search trends.

4. Digital downloads

Etsy search trends increasingly lean toward digital downloads thanks to instant delivery, no shipping costs (for $35+), and high customization. For sellers, they provide a scalable business model with low overhead.

No inventory for sellers, and high profit margins make it one of the top categories for sellers to make a profit, offering Etsy trends. 

Top Etsy Trending Digital Products:

• Printable planners and to-do lists
• Budget trackers
• Wedding invitations and signage
• Educational worksheets for kids
• Social media templates for small businesses

Use keywords like “instant download,” “editable template,” or “printable PDF” to boost your listings. Tapping into the items trending on Etsy through digital products can offer long-term rewards without the usual business headaches like inventory management or extra fees.

It’s not just a passing phase. Digital downloads have been a trending niche on Etsy for the past 8 years, and it’s only continuing to grow in popularity.

5. Wedding and party supplies

Always among the items trending on Etsy, the wedding and party supplies category offers huge potential for year-round sales. Etsy is a go-to platform for couples seeking unique and handmade items for their special day. So, personalized and themed party supplies are also in high demand for various celebrations. 

Why is it trending on Etsy now under this category? These are high emotional purchases with year-long demand. Many items are bought in bulk for events like weddings, showers, birthdays, and holidays.

Top Trending Etsy Items:

• Custom wedding invites
• Bachelorette party favors
• Personalized cake toppers
• Event signage
• Bridal party proposal boxes

Use lifestyle photography and mockups to show your items in action. It’s what gets clicks in Etsy trending searches. High-quality lifestyle photography or mockups that showcase your items in real-life celebration settings. A cake topper photographed on a gorgeous wedding cake or a custom invite displayed with florals gets far more clicks in Etsy’s trending now sections than plain product shots.

6. Clothing & apparel

Clothing continues to dominate Etsy’s trending now charts, especially when it’s personalized or handmade. Shoppers tend to opt for Etsy for edgy clothing items that aren’t mass-produced. The platform is known for handmade, vintage, and custom apparel that allows for personal expression.

Top trending products on Etsy under this category:

• Graphic tees with clever sayings
• Matching family outfits
• Embroidered hoodies
• Personalized baby onesies
• Seasonal robes and sleepwear

Take advantage of Etsy trends data to design for upcoming holidays and events. Think “Teacher Appreciation Week,” “Pride Month,” or “Halloween.”  Use Etsy search trends to inform your production schedule. 

For example, designs around Teacher Appreciation Week, Pride Month, or Halloween typically start trending months in advance. Leveraging how to find Etsy trends, tools like Etsy’s search bar suggestions or Trend Reports can help you get ahead of the curve. 

Look into search spikes for things like “teacher gift shirt,” “rainbow pride hoodie,” or “matching Halloween pajamas” to tailor your product development. These aren’t just fads, they’re signals of shopper intent, and they’re goldmines for proactive sellers.

7. Craft supplies and tools

When learning how to find trends on Etsy, you’ll often discover that supply shops dominate search volumes. Etsy serves as a resource for crafters and DIY enthusiasts seeking niche items. Sellers offering quality materials and tools cater to this creative audience, fostering recurring purchases. Moreover, crafters, artists, and small business owners are big Etsy buyers!

Most bought Products:

• Embroidery kits
• Scrapbooking paper and stamps
• Homemade paper bundles
• DIY candle-making supplies

Include tutorials or inspiration guides with your kits to stand out from other listings.

8. Art & collectibles

If you’re an artist wondering what’s trending on Etsy, this category is your playground. Etsy is a platform where artists can showcase and sell their work directly to consumers. Collectors and art enthusiasts seek unique pieces to add to their collections and, in a way, support independent artists.

Trending Etsy products:

• Custom pet portraits
• Limited edition art prints
• Pop culture collectibles
• Acrylic or watercolor paintings
• Sculpture and ceramic art

Use video and storytelling to engage buyers emotionally. They love seeing the process and meaning behind your art. So, record a short timelapse of your process. Maybe share the story behind a piece—what inspired it, what emotions it reflects, or even the challenges you faced while creating it. 

Whether it’s a custom pet portrait that captures the soul of someone’s furry friend or a pop culture collectible with a nostalgic twist, buyers are far more likely to hit “add to cart” when they feel a personal connection.

Also, don’t overlook the power of packaging. For trending products on Etsy, especially in the art world, presentation matters. Include a handwritten thank-you note or a small print with every order. These little touches turn a product into a memorable experience, which leads to glowing reviews, repeat customers, and your piece becoming one of the Etsy trending products everyone’s talking about.

9. Toys and games

Children’s items are another Etsy favorite. From handcrafted wooden toys to custom name puzzles, this category is often featured in Etsy trending products reports. Parents and gift-givers look for handmade toys (often demanding toys made of non-plastic materials that aren’t available in mainstream stores. 

Why It’s Trending on Etsy Now:

• Personalized gifts for kids are in high demand
• Parents are looking for educational, screen-free entertainment
• Quality and safety trump mass-produced toys

Top items trending on Etsy:

• Wooden baby toys
• Montessori-inspired play kits
• Personalized name puzzles
• Sensory bins and busy boards
• DIY toy-making kits

If your toys use FSC-certified wood, non-toxic paints, or organic fabrics, shout it out. Parents are scanning listings for exactly this kind of reassurance. Include details about CPC certification if necessary. Showcase in-use photos: Parents want to see how your product fits into real-life moments. For example, capturing images of children interacting with the toy to tell a story.

Use targeted SEO. Include tags like “Montessori toys,” “eco-friendly baby gifts,” “sensory toddler play,” and “personalized wooden toys” to tap into trending Etsy searches.

10. Vintage Items

Vintage is always in style, and among the trending products on Etsy that cater to collectors and home decorators alike. It appeals to buyers looking for one-of-a-kind items who are specifically on the lookout for retro, boho, and eclectic design lovers. These items aren’t mass-produced; they carry soul and character, and that’s exactly what trending on Etsy now looks like.

Vintage trends on Etsy:

• Vintage Levi’s or band tees
• Mid-century furniture
• Antique jewelry
• Old cookbooks and maps
• Retro movie posters

Know your decades! Start by researching what’s trending on Etsy now by decade. Specifically, 60s boho, 70s kitsch, 80s pop culture, or 90s grunge. Monitor Etsy search trends to understand exactly what customers are hunting for. In case you want to know more about how to search for how to find Etsy trends, head over to our next segment.

Pro tip: Make sure your listings meet Etsy’s criteria for vintage (at least 20 years old). Authenticity goes a long way in converting vintage browsers into loyal buyers.

11. Seasonal decor

What’s trending on Etsy often changes with the seasons. From spooky Halloween garlands to romantic Valentine’s banners and cozy Christmas table settings, seasonal decor is one of the most vibrant and fast-moving Etsy trends you can tap into.

Shoppers love to refresh their homes to match the time of year, and Etsy offers handcrafted and meaningful alternatives to big-box holiday decor.

Trending products on Etsy now include:

• Halloween wreaths and faux spider web table runners
• Christmas tree ornaments and embroidered stockings
• Valentine’s Day banners, heart garlands, and pink-toned home accents
• Easter bunny garlands and spring centerpieces

Plan 2–3 months ahead of each primary season or holiday. Shoppers often search for decor items early, especially handmade or personalized ones. Use tags like “fall home decor,” “Christmas 2025,” or “Valentine’s gift” to show up in Etsy trending searches.

12. Pet accessories

If you’re still wondering what’s trending on Etsy that brings consistent joy and sales, look to our four-legged friends. The pet industry continues to boom in 2025, and Etsy is no exception. Pet owners are always on the hunt for custom and stylish accessories that reflect their furry friend’s personality.

So, shoppers are rather eager to spoil them with unique, handmade products they can’t find in stores but can get custom-made on Etsy. Say, you have a pup with a big personality. You may want to design its leash with elements that best describe it, other than regular straps.

Items trending on Etsy in this space include:

• Personalized pet tags
• Matching human-pet outfits
• Pet birthday kits
• Stylish collars and bandanas
• Custom pet beds or wall art

How to find Etsy trends in this niche: Search for holiday pet gear, “dog mom” gifts, or breed-specific keywords to see what’s buzzing. Make sure to use popular Etsy trending tags like “custom pet accessory” or “dog birthday gift.”

13. Self-care products

The rise of wellness culture has firmly planted self-care into the list of trending Etsy products. And no, it’s not just bath salts and candles. Shoppers are now looking for experiences in the form of gifts. For example, hand-poured aromatherapy candles, affirmation cards, herbal tea kits, and relaxing gift boxes.

In an always-on world, people are seeking ways to slow down, breathe, and reconnect with themselves. Self-care items offer a moment of calm, and often double as giftable luxuries.

Trending products on Etsy in this space:

• Affirmation or mindfulness card decks
• Scented bath soaks and shower steamers
• Candle and crystal bundles
• DIY spa kits or subscription boxes
• Journals and self-reflection prompts

Use emotionally rich keywords in your product titles and tags “mental health gift,” “relaxation box,” or “mindful gift for her.” These match up with what’s truly trending on Etsy now and resonate deeply with buyer intent.

How to Make Your Products Trend on Etsy 

Let’s get one thing clear. Products don’t become trending on Etsy by accident. Those viral Etsy stories you hear about? They’re the result of accurate trend prediction, innovative product development, great timing, and a deep understanding of what Etsy shoppers are actually searching for.

If you’ve ever wondered what’s trending on Etsy or how to ride the wave of trending Etsy searches, this is your simplified guide to achieving success with the platform. Whether you’re just launching your Etsy shop or trying to breathe new life into existing listings, here’s your playbook to trend with purpose:

1. Start with search data

A creative hunch will not suffice when coming up with new product ideas. Creativity is powerful. But if your product ideas aren’t backed by real-time Etsy search trends, they’re more likely to sit on the shelf.

To make sure there’s no inventory stagnation, use Etsy’s autocomplete suggestions, Google Trends, or tools like eRank and Marmalead to uncover what’s trending on Etsy now. We’ll discuss these platforms in detail, which will show you how to find trends on Etsy.

Look for keywords that show a consistent rise in search volume over time, not just one-off spikes. For example, instead of listing generic “coasters,” dig into trending Etsy searches like “crochet coasters,” “resin floral coasters,” or “mushroom coasters.” These keyword-specific niches are trending products on Etsy with real shopper demand.

2. Align creativity with real Etsy trends

Being original is great. But being original within the context of current Etsy trends? That’s how you stay visible and sell more.

You don’t need to do much. Review Etsy’s Trend Report, homepage banners, and seasonal gift guides. These exclusive resources are a goldmine for understanding what’s trending on Etsy now. So, match your creativity with those patterns to develop products that feel fresh but still familiar to buyers.

What we mean by this is if “mushroom decor” is hot right now, turn that trend into tangible products like mushroom candles, printable kitchen art with forest elements, or crochet mushroom plushies. These are the kinds of items trending on Etsy that buyers are hunting for.

3. Use keywords that shoppers are actually typing

You might have the perfect product, but without attributing it to the right keywords, or the search terms used by your ideal customers, Etsy’s algorithm won’t show it to the right people. You need to speak the language of Etsy trending searches.

Use long-tail phrases to describe your products, like “Custom dog collar with name tag” or “editable wedding welcome sign PDF”. Sometimes, customers don’t exactly know an Etsy trend name, so they try to use adjectives to make sense of the style of product they want. 

To target these customers, blend in relevant modifiers like “printable,” “boho,” “instant download,” or “handmade” to describe your product the best. For example, a buyer may not know the term ‘coquette’ and thus type in ‘pink bow aesthetics’ to find it. 

Care for a quick tip? Think like a shopper. Ask yourself, “What would I type if I were looking for this product?”

4. Make your listings visually irresistible

You’ve got the traffic, now it’s time to convert. Listings that look great tend to sell great.

Use clear, natural lighting in product photos, include close-ups and lifestyle shots (especially for items like jewelry, decor, or stationery), and add a 5 to 15-second video for an edge in mobile browsing. 

Write copy that’s helpful, human, and full of trust signals (sizing info, materials, how it’s made, etc.). Selling a “personalized leather notebook”? Show it tucked into a vintage shelf with a couch and fireplace beside it. That kind of staging taps into emotion, which sells better than specs!

5. Leverage Etsy’s algorithm

Etsy rewards listings that are active, relevant, and consistently converting. If you want to be among the items trending on Etsy, staying visible and up-to-date is key. For this, having a fast converting product portfolio is important as it sends a signal to Etsy’s algorithm that whatever you’re selling is in demand.

Here’s how to keep the momentum going:

• To boost sales, start by offering free shipping or discounts on a purchase of a product worth $35+.
• Use Etsy Ads to gain early traction, especially for Etsy trending products with high search potential.
• Respond quickly to messages from customers and aim for glowing reviews.
• Refresh listings often by updating photos, tweaking descriptions, and rotating in seasonal tags.

6. Tap into seasonal and micro-trends

If you’re wondering how to find trends on Etsy, timing is everything. Holidays, events, and seasonal spikes create micro-trend windows where demand surges. Use a calendar to prep 4–6 weeks ahead of holidays like Mother’s Day, Graduation, Halloween, etc.

Add occasion-based keywords like “Mother’s Day gift”, “Graduation printable 2025”, “Halloween home decor”, etc. 

In May, “custom diploma frames” can go from low-traffic to trending Etsy products overnight. Aligning your listings with that wave gives you maximum exposure and makes your products fly off the shelves.

7. Drive external traffic to accelerate momentum

Etsy’s algorithm loves it when traffic comes from outside platforms. It signals buyer intent. The more clicks and saves you earn, the more likely your product is to show up under Etsy trending now.

Here’s a multichannel presence plan.

• Pin your listings to Pinterest with keyword-rich descriptions
• Post TikToks or Instagram Reels of your process, packaging, or happy customer stories
• Have a YouTube channel to showcase your expertise, and post on YouTube Shorts as well.
• Build a basic email list using past buyers and fans.

An artist sharing a time-lapse of their “custom pet portrait” on TikTok can potentially go viral, sending a flood of clicks to their Etsy page. Etsy sees the momentum and moves the listing into trending sections. It’s as simple as that, once you know how to do it!

8. Get featured in Etsy trend collections

Etsy’s editorial team curates trend-based picks across the site and in emails. If you’re wondering how to make your product trend on Etsy, this exposure is a serious shortcut. It’s Etsy giving your business a shoutout.

If you’re aiming to get featured as Etsy trends

• Polish your shop branding banners, bio, logo, etc., to appear professional
• Use professional, on-brand photography only
• Tag your listings with curated theme tags like “Eco Gifts,” “For the Book Lover,” or “Holiday Self-Care.”
• And of course, be the best in your niche.

A minimalist self-care kit with sustainable packaging has a high chance of being featured in Etsy’s “Green Gifting” roundup and beating its competitors in the same category. How they differentiate themself makes all the difference! Sales can surge overnight for the brand, and the listing can land in trending products on Etsy.

How to find Etsy trends: Clever (yet overlooked) ways

Etsy leaves subtle clues everywhere to help you understand what’s trending. Here’s how to use them and start spotting Etsy trends like a pro:

1. Etsy’s Search Bar

Start typing a product idea, say, “wedding favor,” into the Etsy search bar. Watch how suggestions auto-fill beneath it.

What you’re seeing isn’t random; it’s what real buyers are typing, helping you find what’s trending on Etsy now. These aren’t always the most popular long-term searches, but they offer a glimpse into fresh, in-the-moment buyer intent. It’s one of the easiest ways to stay ahead of Etsy search trends, without leaving the homepage. 

2. Search “Trending Now” on Etsy’s Homepage

You get a list of items when you type “Trending Now” in the search bar. These are the items trending on Etsy at the moment based on real search volume, recent purchases, and overall shopper buzz.

If you’re curious about the categories trending on Etsy now, there’s an entire section about it, known as “Shop our most popular categories”.

3. Etsy’s Picks (formerly Editors’ Picks)

Etsy’s Picks are badges awarded by Etsy’s style experts to highlight listings that stand out for quality, reliability, and style. To qualify, your listing should come from a well-rated shop, offer a great customer experience (on-time shipping, responsive service), and feature strong and stylish photography.

Note: You can’t apply or pay for the badge because it’s selected organically and reviewed daily. 

This means, whether it’s “Sustainable Gifts” or “Cottagecore Home Finds,” these lists give you a direct line into Etsy trending items across every category. 

Just search for a certain category, and you’ll find this curated section in the search results.

You can also find this as a filter.

But how to find trends on Etsy using Etsy’s Picks?

Etsy’s Picks spotlight high-performing, stylish listings selected by Etsy’s team, giving you a real-time glimpse into what’s trending and selling well. These badges often align with current shopper preferences, making them a smart trend-tracking tool for sellers.

4. Sort by Newest to find what’s popular right now

Here’s a sneaky trick to find Etsy trending products. When browsing a category, sort your results by “Newest.” Why? Etsy often shows listings that have just been sold or are gaining traction quickly.

This helps you find Etsy trending items, including listings that are brand new but already showing signs of popularity. Sure, the “sold in the last 24 hours” note has been discontinued, but the ‘Popular now’ badge will tell you about the Etsy trends within your category. 

5. External tools (paid and unpaid)

External reporting tools like Marmalead and eRank rely on estimated search data derived from Etsy’s autocomplete suggestions, listing behaviors, trends over time, and proprietary algorithms. 

What it means is the results are estimates driven by educated approximations, as Etsy does not provide its official search volume data to third parties. So, use them as directional signals and not gospel.

eRank– comprehensive and cost-effective

eRank is a popular SEO and analytics suite for Etsy sellers that includes powerful trend-spotting tools. Its Trend Buzz report (free to all users) and Keyword Explorer/Keyword Tool (available in both Basic and paid accounts) tap into real Etsy search data that includes 15 months of search history to reveal surging keywords. 

By selecting Marketplace as Etsy and country (e.g., USA), sellers can see which search terms are currently the most searched for. The Trend Buzz feature shows the top keywords by search volume over the chosen window. The default is past 30 days, but you can change it to 7 days or even “yesterday” in that case. Each keyword comes with a 15‑month trend graph and a “Change” column showing eventual growth. 

For example, an eRank Trend Buzz report for the USA in late 2024 listed holiday terms like “Christmas” and “gifts for him” as #1–#5 for the next 30 days.

Free accounts get to see the Top 10 trending terms, while paid plans unlock the top 100 search terms. This up‑to‑date list (flame icons mark terms popular yesterday) helps sellers spot fast-moving trends as they emerge.

An eRank user says, 

“For me, upgrading to eRank Pro has been worth every penny. It’s more than just an Etsy tool, it’s a growth strategy for serious sellers.”

Marmalead– User-Friendly but Limited

Unlike generic SEO tools that pull from Google, Marmalead pulls data estimation from Etsy itself, giving it an edge for this purpose. This means you’re looking at search volume, engagement, and competition specifically from Etsy buyers, and you get a major advantage using Marmalead.

Whether it’s balletcore fashion, dopamine decor, or Y2K-inspired jewelry, Marmalead helps you pick up on these microtrends as they’re forming. You can analyze seasonal keyword behavior to predict when trends will peak and when they’ll start fading.

Now, coming to its features, one of Marmalead’s standout tools, Storm, helps you generate long-tail keyword ideas related to trending aesthetics. For example, input “mermaidcore,” and it might suggest terms like “shell necklace,” “ocean pearl ring,” or “scalloped crochet top.”  

Marmalead also allows you to stack keywords against each other to see which is more promising, like comparing “coquette jewelry” to “pearlcore necklace” in terms of search engagement, competition, and conversion patterns. It also helps you set competitive pricing by showing you what similar trending products are being sold for on Etsy, all of it based on successful listings.

A Marmalead user says, 

“Before Marmalead, I used to guess what might trend. Now, I can literally watch niche keywords like ‘fairycore crown’ grow in search volume. I used that insight to launch my jewellery line and had my first 5-figure month.”

However, some users feel that the tool is relatively expensive at $19/month compared to competitors.

EtsyHunt– Ideal for Digital Product Sellers

Suppose you sell on Etsy and what you sell is a trend-sensitive niche (jewelry, fashion, digital art, home decor). In that case, this tool gives you the exact data edge you need to spot, validate, and capitalize on trends before they’re saturated. With over 50 million products indexed from real Etsy shops, EtsyHunt helps you cut through the noise. You can filter by sales volume, favorites, price, and more. So, if you’re wondering whether “balletcore hair clips” are still hot, the data will give you a straight answer.

Their Keyword Explorer is where the most is. You get to see the Etsy search volume, click-through rates, competition levels, and trends over time. It’s like getting a glimpse of buyer demand before it spikes. 

Another feature that may evoke interest is that you can get a direct insight into your competitors’ bestsellers or how much they’re making per month. EtsyHunt breaks it down for you. The revenue estimates, top-performing products, and even their growth trends. Their Tag and Category Explorer is built to surface emerging terms before they go viral. For sellers creating items in niches like barbiecore, Y2K fashion, or cottagecore art, this helps you adjust your listings according to Etsy SEO in real time.

An EtsyHunt user says,

“EtsyHunt helped me spot the ‘dopamine decor’ trend early. I noticed keywords heating up, adjusted my listings, and saw double the traffic in less than a month. This tool gives you visibility you just can’t get on Etsy alone.”

However, if you need to deep dive into the data, you need a paid plan. Marmalead will give you data insights, but not in the form of tips and suggestions derived from it.

EverBee– Convenient Chrome Extension

EverBee is a Chrome extension and analytics platform built for Etsy sellers who want clarity in their business decisions. Think of it as your digital assistant that scans Etsy listings and serves up estimated sales, revenue numbers, keyword performance, and even how well your competitors are doing. 

An EverBee user says,

“I used to upload products blindly. Now, I upload based on proven demand, which I monitor using EverBee, and my shop’s revenue doubled in 60 days.”

With a quick scan, you can get estimated monthly sales, revenue, listing age, and favorite counts. This means you’re not just launching a product based on vibes, you’re launching based on viable market proof.

While eRank gives broader trend reports, EverBee stands out in spotting product-level Etsy trends, especially in fast-moving aesthetics like “mermaidcore” or “coquette.”

You can use EverBee to track your competitors’ best-selling products. One of the most overlooked features of EverBee is that it lets you calculate actual profit margins. You can input listing fees, ad spend, shipping, and production costs to see your true take-home. Great for pricing strategy.

But the Chrome extension can feel clunky at times, especially during heavy Etsy browsing.

Sale Samurai– Data-Rich for Competitive Analysis

What really sets Sales Samurai apart is how practical it feels. The keyword search volume and competition score feature is a game-changer when you’re hunting for high-demand, low-competition ideas. 

The Chrome extension makes this even easier. As you browse Etsy like you normally would, Sales Samurai quietly works in the background, overlaying keyword insights directly on listings. No clicking back and forth, no spreadsheet eyesore. You get real-time context exactly where you need it, and the competitor listing analysis just overshoots the expectations. 

You can peek into what’s making other shops successful. You spot which keywords they’re leveraging and get an idea of what Etsy trend to focus on. For trend-focused sellers, especially those who think SEO-first, Sales Samurai helps you spot emerging microtrends before they blow up.

How can you use the Everbee Chrome extension with Sale Samurai to find Etsy trends?

Sale Samurai reveals search volume (demand) and competition (supply) for keywords related to potential products. Since the goal is to find keywords or niches that have a good demand-to-supply ratio, meaning high search volume but lower competition, which helps identify potentially unsaturated areas where you can find your success.

Once you find a promising niche or keyword using Sales Samurai, you can use Everbee to validate its potential. 

Everbee analyzes listings and even entire shops on Etsy to provide estimated monthly sales and revenue data, as we mentioned. Thus, by filtering by revenue, you can see how much top-performing listings are making, maximizing your chances of earning.

When combined, Sales Samurai helps you discover potential niches based on keyword data, and Everbee confirms the market’s profitability.

Final thoughts

Etsy trends aren’t just fun to scroll through, and they’re a window into what people are really looking for right now. 

Whether it’s the rise of Y2K nostalgia, a return to handmade touches, or the calmness of nature-inspired designs, these patterns tell a bigger story about how people want to feel, live, and express themselves.

These insights matter for Etsy sellers, and also if you’re not. They’re a great way to spot shifts in taste before they go mainstream.  You can create products and experiences that feel fresh, relevant, and ahead of the curve.

At the end of the day, it’s not just about following trends; it’s about connecting with real people in real time in ways that feel personal. That keeps a brand not just in business, but in demand.

Additional Readings:

Etsy Affiliate Program: How to Promote Etsy Products as an Affiliate

Amazon vs. Etsy: What’s the best option for you?

Amazon Competitors Giving the Ecommerce Giant a Run for its Money

Top 15 Ecommerce Marketing Tools You Should Use to Optimize Your Business Strategies

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