Ishita has spent the past two years writing content that helps e-commerce brands stand out, connect with customers, and drive conversions. She has worked on product listings, category pages, and brand voice development, turning everyday copy into clear and compelling stories. With a background in literature, she brings creative depth and strategic thinking to every project.

She also works under the close and often judgmental eye of her cat, Chloe, who takes grammar very seriously. That kind of pressure has taught her to write with speed, edit with focus, and always respect a strong opening line.

Ishita focuses on building trust, improving user experience, and delivering measurable results through content that resonates with real shoppers. Outside of work, she reads across genres and time periods, always looking for new ways to sharpen her voice and expand her perspective.