The Smarter Way to Run and Grow Commerce.

SellerApp is a commerce intelligence company that helps sellers, mid-market and enterprise brands, and agencies grow profitably across Amazon and the wider world of retail media. In plain terms, we help you see where your marketplace money is going and how to make more of it stick.

Dilip Vamanan and Brij Purohit founded SellerApp in 2017.

Today we’re headquartered in Singapore with offices in the US and India, and we serve more than 33,000 brands managing over $3B in advertising spend.

Our platform covers advertising analytics, profitability insights, competitive intelligence, retail analytics, and automation. Alongside it, we offer managed services, marketplace APIs, and advertising intelligence powered by Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP.

We’re also an Amazon Advanced Partner, and Google selected us for its Google for Startups AI First Accelerator.

SellerApp is built for sellers, mid-market and enterprise brands, and agencies whose marketplace growth has outgrown instinct and spreadsheets.

Here’s a quick gut check. If you’ve ever looked at a healthy ROAS and still wondered whether you’re actually making money, you’re probably our kind of customer. That could be a D2C brand taking its first serious steps onto Amazon, an established seller whose ad account has grown into hundreds of campaigns, an enterprise brand juggling a large catalog across several marketplaces, or an agency responsible for many client accounts at once.

Our customers sell across North America, EMEA, and APAC, and their frustration usually sounds the same. The data exists, but it’s scattered, delayed, or disconnected from profit.

Amazon is where SellerApp goes deepest. As an Amazon Advanced Partner, we work with Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP, including AMC access most platforms simply don’t have.

Beyond that, we support Walmart and Instacart in North America, Amazon and the major retail platforms across Europe and the Middle East, and Flipkart, quick commerce apps like Blinkit, Zepto, Instamart, and BigBasket, plus Lazada and Shopee across India and Southeast Asia.

If you’re expanding into a new region, take this advice from people who’ve watched plenty of brands try. Don’t copy your Amazon playbook over wholesale. Ad formats, shopper behavior, and margins differ on every marketplace, so plan each one on its own terms.

From conversations with our clients, this typically comes down to what your team already knows, how much time it has, and what you’re trying to build.

Here’s how we’d guide you.

If you’re a D2C founder expanding onto Amazon, you probably know your product and customers inside out, but not the mechanics of Amazon Ads or how your category really behaves on the marketplace. SellerApp managed services gives you a named strategist backed by our category intelligence, so you don’t have to learn it all the expensive way.

If you’re a small- to mid-market seller with campaigns already running and you want them tighter or less manual. You’d be looking for automation to help save time and to help you scale effectively.

In this situation, our self-serve growth platform and AI automation are the right fit. You set your target ACoS or ROAS, pick a mode, and the AI handles bid adjustments while you keep full visibility.

Now, If you’re an agency juggling multiple client accounts, our agency solution brings every account into one cockpit from where you can gain insights and take action, and even flag problems before your clients notice them.

If you want to run predictive analysis or build your own tools on marketplace data, SellerApp APIs give your team direct access to the data points you need.

Still not sure where you fit? Book a walkthrough, and we’ll tell you honestly, even if the answer is “not yet.”

SellerApp’s AI automation is built for teams that want tighter campaigns without living inside them. You set your target ACoS or ROAS and your budget limits, then pick a mode that matches each product’s stage.

Aggressive chases impression share for launches. Balanced is the right default for about 80% of most catalogs, cutting underperformers while scaling winners. Conservative protects margin on bestsellers that already rank well organically.

The AI learns your account and adjusts bids every other day, and every action is logged so you can review or override anything. One piece of advice. Resist the urge to tinker during the first couple of weeks while it learns. Give it 30 to 60 days, and Balanced mode typically delivers a 15 to 25% ROAS improvement.

We wouldn’t recommend this. Mostly because it would be akin to too many chefs in the kitchen. Not to mention it could potentially result in conflicting strategies and severe confusion. If you’re unsure of what fits best for your situation, it’s best to schedule a call with one of our experts.

Well, anything we say here would be bragging. But it’s we must be super transparent here. Most advertising platforms optimize bids without knowing whether you’re actually making money. SellerApp os designed to connect the two, so your ad decisions are informed by ASIN-level profit after FBA fees, COGS, storage, and refunds. You can also see inside the automation. Choose AI, rules, or manual control, preview changes before they apply, and review a full action log afterward.

Our platform pricing doesn’t take a percentage of your ad spend, so growing doesn’t automatically cost more. And with Amazon Marketing Cloud access, we can show you the full path to purchase, not just the last click.

Faster than you might expect. On the self-serve growth platform, you connect Seller Central and get a full account diagnostic in about 15 minutes.

The AI then spends a couple of weeks learning your patterns, with compounding gains around the 30 to 60 day mark. With managed services, plan on 90 days. Week one is an extensive audit, and month 1 is typically spent running ad strategies to understand the account, aligning expectations, search terms, and data.

Months 2 and 3 are when the results start coming in. This could include restructuring and quick wins, and scaling as per budget constraints.

Agency and API setups are scoped with your team. A tip for your SellerApp demo. Bring your messiest account, because that’s usually where the biggest improvements are hiding.

The best Amazon seller software doesn’t just manage your ads. It tells you whether those ads are making you money, and that’s where most tools fall short. Advertising-only platforms optimize bids without knowing if a product is profitable. Their automation is often a black box, and many charge a percentage of ad spend, so your bill grows right along with your success.

SellerApp takes a different approach.

Ad decisions are informed by ASIN-level profit. You choose how automation works, with AI that learns your account, rule-based workflows you define, or manual control, and every action is logged and previewable. Dayparting runs on hourly Amazon Marketing Stream data instead of reports that are a day or two old.

Product intelligence, keyword research, the Sales Dashboard, and reporting all live in the same Amazon seller app, and platform pricing stays predictable as you grow. Whatever you choose, judge it on those same points before you sign.

Most growing sellers need Amazon seller software tools across five areas, and the real value comes when they share the data.

For advertising, look for a campaign manager with target ACoS and ROAS at the campaign level, AI automation with modes for launches, steady growth, and margin protection, and rule-based workflows like Keyword Harvester, ASIN Harvester, Organic Ranking, and Multi-Action.

Add dayparting powered by hourly Marketing Stream data, Amazon Marketing Cloud for path-to-conversion analysis, and Insights that flag wasted spend.

For sales, you need a dashboard that tracks profit, customers, refunds, and inventory after every fee. For product intelligence, you want competitor and keyword tracking, an Index Checker, and a Listing Quality Index.

For research, keyword research and Reverse ASIN. And for reporting, dynamic reports including Share of Shelf and sentiment analysis. You could cobble this together from separate apps for Amazon sellers, or get every one of them inside SellerApp.

Amazon seller software helps you grow by closing the intelligence gap, the space between what your dashboard says and what’s really happening. Here are the five gaps we see most, and what closes each one.

Your ACoS looks great, but you’re underwater after FBA fees and storage, so you need profit at the ASIN level. You’re bidding on data that’s 24 to 48 hours old, so you need hourly Marketing Stream data driving dayparting and automation. A product stocks out and your campaigns keep spending, so you need inventory forecasting that sits next to your campaigns.

Shoppers touch Sponsored Products, Brands, and Display before buying, but you only see the last click, so you need Amazon Marketing Cloud. And you rank for keywords that never convert, so you need keyword research, Index Checker, and ad performance working together.

SellerApp closes all five in one platform, and that’s when growth stops feeling like guesswork.

Running an Amazon business well comes down to a few habits, and each one needs the right tool. Every day, check your Campaign Manager for campaigns exceeding targets or bleeding budget, and let Insights surface search terms that spend money with zero orders.

Let AI automation or your own workflow rules handle routine bid changes, and use dayparting heat maps to keep budget focused on the hours that convert. Every week, review your Sales Dashboard for true profit after fees, COGS, and refunds, along with inventory days remaining and restock recommendations.

Watch product and keyword tracking alerts for slipping rankings, and check your Listing Quality Index scores. Every month, run an account audit, use Refund Analyzer to recover FBA reimbursements Amazon owes you, and share dynamic reports that combine ads and sales.

The right Amazon sellers’ app keeps all of these habits in one place. SellerApp does exactly that, so your team stops jumping between separate apps for Amazon sellers.

From years of optimizing accounts, we’d always recommend you deep-dive into what holistically is holding your sales back. However, there are no absolutes in this game, as we have different playbooks and strategies for different marketplace challenges.

If you need to cut ACoS without killing growth, use ASIN-level profit tracking to see which products can handle aggressive bids, shift budget with dayparting, and run AI in Balanced mode.

If you’re launching, pull competitor keywords with Reverse ASIN, fix listing gaps with the Listing Quality Index before going live, and then it’s best to run AI automation in Aggressive mode.

If efficiency collapses every time you scale, Amazon Marketing Cloud shows the exact path to purchase. And if you’d rather not do any of it yourself, our managed services team will.

SellerApp is hands down the best software for selling on Amazon. We understand everyone claims this. However, you shouldn’t take our word for it. Our Trustpilot, G2, and other independent reviews do the talking for us.

Additionally, if those seem far-fetched, you can’t really win awards for technology innovation or have a dedicated page filled with case studies.

For instance, Else Nutrition brought ACoS down from 66% to 17.6% while scaling from 15 to 93 campaigns. Nuobell launched a new brand and hit $1.36M in sales within months.

TubShroom took DSP from zero to 35% of its Amazon revenue in six months, with TACoS holding flat. But we’ll be straight with you. If you’re still choosing your first product, you probably don’t need us yet, and a simpler seller app for Amazon will do the job.

If you’re serious about scaling, whether you’re a growing seller, an established brand, or an agency, we’d happily put our results up against anyone’s.

SellerApp pricing follows the path you choose. If you’re running the self-serve growth platform and AI automation, pricing is predictable. However, it is ASIN-dependent. We’d recommend you take a look at our pricing page to understand the breakdown.

Managed services, agency, and API pricing are scoped around your accounts, marketplaces, goals, and token requirements, since a D2C brand entering Amazon needs something very different from an agency running 40 client accounts. So, it’s incredibly difficult to zero in on a range before we understand what problems we need to solve. However, to put your mind at ease, our managed services typically start at $750.

Our advice is to schedule a call with us to skip any guesswork. A 15-minute walkthrough gets you a full diagnostic of your account and a real number built around it, and you’ll walk away with useful insights whether you sign up or not.