You’re probably aware of the fact that a big part of your company’s success depends on your search engine optimization (SEO) strategy. If you are an online e-commerce business, unless you get to Google’s first page to get to your target audience, chances are nobody is going to know about your business. That’s why it’s very important to have an effective SEO strategy. The right SEO strategy will not only get you a good place on Google, but it’ll also bring organic traffic, new customers, and clients, as well as a reputation jump for your company.
However, SEO trends change at least twice a year, so you have to keep up with the new changes in order to be ahead of your competitors. Here’s what you need to know about SEO in 2019 to help you plan your 2020 strategy:
- Take Things to a More Personal Level with Your Target Audience
With so many competitors that use good SEO expert techniques nowadays, you might not even get noticed despite doing your best. We all know that you need to optimize your website for your target audience to get conversions. If your content doesn’t reach your target audience, then it won’t matter if it’s successful or not. It simply won’t serve the purpose.
“My top tip for improving current content marketing is to take the time to really get to know your audience by building personas. With this depth of audience insight to inform your content development, you’ll be able to raise relevance with content that resonates and spurs buyers to take action,” says Ardath Albee, CEO of Marketing Interactions.
That’s why you should create your website with your target audience in mind, especially focusing on their interests and preferences. Only by really knowing your audience will you have the best chance to attract them. It’s also about getting to a more personal level and once you reach them, they have to know that there’s a human behind the website and not just a machine. This human-to-human relationship is very important because, in the online world, we all seek understanding and a connection with like-minded individuals.
- Think Twice About Your Domain Name and Web Hosting Provider
When the time for choosing a domain name and a web hosting provider for your website actually comes, many website owners believe that it’s too early to think about SEO. However, they couldn’t be more wrong in making this assumption. This is because SEO has a lot to do with your domain name and your web hosting provider.
The domain name you choose shouldn’t only be unique and brandable, but you can also think about the possibility of implementing a strong keyword into it. If you manage to somehow intertwine an important keyword with your business goals and vision, then you’ve nailed it!
And the web host you choose is equally important. Your web hosting provider will either make your website successful or a complete failure, given that online success has a lot to do with the uptime and the speed of your site. Since 2010, speed is a ranking factor for Google, and that’s why choosing a quality web host will help you get a boost in the search engine results pages (SERPs).
- You Can’t Do Anything with Excellent Content—It Needs to Be Exceptional
Nowadays, there’s so much content online that creating good or excellent content just won’t be enough. You’ll have to create exceptional content in order to make it and have an edge against your competitors.
To achieve the standards that have already been set high, you’ll have to invest in expert writers & SEO expert who’ll create quality content for your website and promote. But if you can’t afford to have a lot of content on your website, you should focus on quality rather than quantity. In 2015, Google released new content creation guidelines. According to this guide:
- The content you create should showcase expertise, authority, and trustworthiness
- Your articles should have descriptive and helpful titles
- All the information should be accurate and supported by some expert opinion
Make sure your content is original and provides value to your readers and customers, and you’ll attract the right audience in no time.
- Consider Investing in a Private Blog Network
A Private Blog Network or PBN involves several websites connected together for the purpose of adding authority to your money site. All the websites in your PBN provide your main site with backlinks, so it adds a sense of authority on search engines.
Creating a Private Blog Network is a grey-hat SEO technique, which means that it isn’t fully accepted by Google’s webmaster guidelines. So, if search engines figure out that you are using a PBN to boost the SEO results of your money site, your websites will be sent to a manual checkup and review. After that, you might get penalized or de-indexed.
As you might assume, creating a Private Blog Network brings a dose of risk, however, it’s way faster and more effective than other white-hat SEO techniques. That’s the reason why many companies choose a PBN to boost their position in the SERPs.
The most important thing for your PBN to be safe and successful is the web hosting provider you choose. For instance, if you choose a quality web host that uses a Content Delivery Network (CDN) to host your websites, such as LaunchCDN, your PBN won’t get discovered by the search engines.
- Get Your Website Voice-Search Ready!
Did you know that by 2020, it’s expected that 30% of all website sessions will be conducted without a screen? This means that voice-search is overtaking browser search practices. How come? Well, some people somehow don’t have the time to scroll down the websites and get the needed info, which is why they use a voice-search assistant that automatically dictates the results.
Think about the idea of implementing voice-search and making sure that your site is mobile-friendly and properly optimized for voice search.
With that said, we think that we’ve covered the most important trends of 2019 when it comes to SEO. Now it’s time to optimize your site and provide your users with the best possible experience!