The Amazon DSP Agency That Turns Browsers Into NTB Buyers
For every shopper searching your category, 20 more are browsing past without typing your keyword. SellerApp's Amazon DSP Agency uses Amazon Marketing Cloud and proprietary tech to reach them across display, video, and audio, tripling New To Brand customer rate against the 35-40% Amazon platform average.
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60%+
NTB Customer Rate
3X
Share of Voice in 6 Months
9.38%
Retargeting CTR
Why do you need a Top Amazon DSP Advertising Agency Like SellerApp
These are the conversations driving brands to look for a new Amazon DSP expert.
| Challenges | What's Happening | What an Amazon DSP Agency Fixes |
|---|---|---|
| Sponsored Ads have hit the ceiling | High-intent searchers tapped out. CPCs climbing, conversion flat. | DSP reaches the 95% of Amazon shoppers not searching for your category yet. |
| NTB customer rate is flat or falling | Acquisition has stalled. Retention is carrying the P&L. | Full-funnel DSP typically lifts NTB to 60%+ of campaign purchases. |
| Competitors are taking share of voice | They're running DSP across display, video, audio. You aren't. | 3X share of voice within six months through full-funnel DSP campaigns. |
| Can't prove DSP works to the CFO or board | Last-click attribution buries DSP's contribution inside Sponsored Ads. | AMC separates DSP-assisted, DSP-only, and DSP-to-search. 42% DSP-assisted. |
| $35K+ minimum, limited visibility into where it's going | Fees buried in blended CPM. Inventory opaque. Audience logic a black box. | Live dashboard from day one with full path attribution. |
| Amazon's managed service spends, doesn't grow | High-volume operation on a standardized playbook. Monthly PDF, minimal daily attention. | Dedicated senior Amazon DSP expert on a deliberately limited roster. |
What an Amazon DSP Advertising Agency Looks Like When It's Run by Specialists
Amazon Marketing Cloud Access for Provable Incrementality
AMC is the only way to prove DSP is genuinely incremental rather than taking credit for sales that would have happened from Sponsored Ads anyway. We have direct AMC access and use it to separate DSP-assisted, DSP-only, and DSP-to-search purchases on every campaign. 42% of conversions in our campaigns are DSP-assisted, which means DSP touched the path to purchase even when the final click happened in search. That's the number your CFO needs to defend the budget.
3X Share of Voice Through Full-Funnel Amazon DSP Ads
Share of voice on Amazon is captured across display, video, audio, retargeting, and competitor conquesting, not just Sponsored Ads. We build full-funnel Amazon DSP ads campaigns that show up wherever your category is browsing. Brands working with our Amazon demand side platform agency typically see share of voice triple within six months, measured against category benchmarks pulled from Amazon's own reporting.
60% NTB Customer Rate Through Real Audience Architecture
NTB (New-to-Brand) is the Amazon metric most are measured on. Our Amazon DSP advertising services push NTB to 60%+ of campaign purchases within two quarters, against an Amazon platform average closer to 35-40%. The lift comes from building custom audiences from real purchase behavior across hundreds of millions of shoppers, not from running off-the-shelf demographic segments like most Amazon DSP managed service providers.
A Dedicated Senior Amazon DSP Expert on Every Account
A typical Amazon DSP agency runs 30 to 50 DSP accounts through one strategist. We run a deliberately limited roster, which is why you get a senior Amazon DSP expert who actually knows your catalog, your competitors, and your audiences. They're in your account daily, not weekly. They have time to make the judgment calls a dashboard can't.
Industry-Leading CTR Through Custom Audience Design
DSP industry-average CTR sits between 0.4% and 0.7%. Our retargeting segments run at 9.38% CTR in live campaigns because the audiences are built from real purchase behavior, not generic affinity groups. Higher CTR means lower effective CPM, which means more impressions for the same budget.
Cross-Channel Coordination, Not a Silo
Sponsored Products, Brands, Display, Sponsored TV, and DSP managed as one system with TACoS broken out by product. You see how DSP exposure lifts the channels around it, which dollars are pulling weight, and where the next dollar belongs. Most Amazon DSP services USA report DSP in a separate export. We don't.
Supported Amazon Marketplaces
US
CA
MX
BR
DE
ES
FR
IT
NL
PL
SE
TR
UK
SA
AE
AU
IN
JP
SG
SellerApp vs Other Amazon DSP Agencies
| Features | SELLERAPP DSP | MOST AMAZON DSP AGENCIES |
|---|---|---|
| Amazon Marketing Cloud access | Direct integration. 42% DSP-assisted purchases provable to your CFO. | Limited or no AMC access. |
| Share of voice impact | 3X within six months through full-funnel Amazon DSP ads. | Display-only campaigns capped at category-average share. |
| NTB customer rate | 60%+ within two quarters, against 35-40% platform average. | Same retargeting-heavy playbook everyone else runs. |
| Dashboard access | Live, standing access from day one. | Monthly PDF, quarterly review if you ask nicely. |
| Account Manager | A senior Amazon DSP expert on a limited roster. | A junior account manager carrying 30 to 50 accounts. |
Inside the SellerApp DSP Dashboard
Most Amazon DSP managed service providers can't show you what we're about to show you. You get standing access from day one to the same view our team works from.
Track Pacing Against Plan in Real Time
The Budget tab plots six-day pacing against committed spend from the first delivery day. When pacing drifts, the cause surfaces immediately. A typical first month recovers $15K to $30K of underspend on a $100K budget.
Read Inventory Performance Site by Site
Optimize Audiences on Live Data
Cap Frequency on Real Buying Behavior
Steer Spend by Geography
Prove DSP Is Incremental
Quantify the Brand Halo
Read NTB Performance by Campaign
Role-Based Benefits of Partnering With SellerApp
CMO
- —Brand Halo Quantification
- —Share of Voice Growth
- —NTB Customer Rate Lift
CFO
- —AMC-Verified Incrementality
- —TACoS Stability at Scale
- —Live Cost Stack Reporting
Head of Performance
- —Daily Bid Optimization
- —Audience-Level Reporting
- —Geo Performance Down to Pincode
Head of Growth
- —Full-Funnel Channel Coordination
- —Cross-Channel TACoS by Product
- —DSP Lift on Sponsored Ads
Ecommerce Director
- —Inventory-Synced DSP Pacing
- —Marketplace-Level Strategy
- —Category Share Tracking
SellerApp offers global coverage and category expertise
We run DSP across every major Amazon marketplace and have spent over a decade building category playbooks for the specific competitive dynamics of each one.
Marketplace Coverage
US, CA, MX, BR, DE, ES, FR, IT, NL, PL, SE, TR, UK, SA, AE, AU, IN, JP, and SG. Each marketplace has different inventory pools, audience behavior, frequency norms, and cost structures. Most Amazon DSP services only know the domestic market and run translated US campaigns elsewhere. We run a localized strategy for each region.
Category Expertise
Health and wellness, electronics, home and garden, sporting goods, baby, beauty, food and grocery, pet supplies, automotive, office, and gaming. If it sells on Amazon and there's a DSP-addressable audience behind it, we've scaled brands in that category against your current competitors.
Business Models
We support almost all types of business models such as DTC brands that are always ready to dominate, legacy retailers finally taking Amazon seriously, manufacturers cutting out the middleman, private label sellers building real brands and premium brands defending margin against the race to the bottom. We've scaled all of them.
"In six months, DSP went from zero to 35% of our revenue. Efficiency actually improved while we scaled."
— TubShroom, home goods brand running 90%+ of catalog under $20
Case Studies
DSP Revenue Growth
3.7X
TubShroom · Home Goods Under $20. TubShroom sells household drain protectors with 90%+ of the catalog priced under $20. Margins were tight, CPCs were climbing, TACoS had been parked at 33% for months, and search-led growth had run out of runway. We rebuilt DSP as the primary engine. Retargeting at the bottom of the funnel. Upstream prospecting at the top. Off-Amazon activation opening up inventory search couldn't touch. The takeaway. TACoS held flat across six months of scaling DSP from zero to 35% of total revenue. If DSP had been cannibalizing Sponsored Ads, TACoS would have climbed. The growth was genuinely incremental, not credit reshuffled from search.
4X
Order Growth
35%
of Total Revenue
15-17%
TACoS, Held Flat
Brand Growth in 5 Months
6X
Gaming Chair Brand · Twitch-Native Brand Build. A Gaming Chair Brand we worked with sold premium gaming chairs in a category where buying decisions happen weeks before anyone searches Amazon. The brand had strong reviews and a loyal core audience, but search-led growth wasn't moving the needle on NTB customers. We made off-Amazon DSP the primary engine. Display and streaming creative placed in front of Twitch viewers mid-stream, where the audience was already sitting in the chair we were selling. Sponsored Ads stayed in place to convert the demand DSP was building. The takeaway. Gaming chairs aren't bought from a search bar. They're bought after weeks of brand exposure inside the streams the audience watches. DSP did the brand work upstream, Sponsored Ads closed the demand downstream, and the funnel worked because the channels were coordinated instead of competing.
5 Months
Time to Result
Twitch
Channel That Did It
Frequently Asked Questions About Working With SellerApp's Amazon DSP Agency
Looking for answers? Check out our FAQs below!
What does your Amazon DSP agency do that other Amazon DSP advertising agencies don't?
First, direct Amazon Marketing Cloud access. AMC is the only way to prove DSP is genuinely incremental rather than just taking credit for sales that would have happened from Sponsored Ads anyway. Most Amazon DSP agencies have limited or no AMC access. We use it to separate DSP-assisted, DSP-only, and DSP-to-search purchases on every campaign. 42% of conversions in our campaigns are DSP-assisted, which is the number we hand the CFO.
Second, a deliberately limited roster per strategist. A typical Amazon DSP advertising agency runs 30 to 50 DSP accounts through one account manager, which leaves about half an hour of senior attention per account per week. DSP done well needs daily attention. We keep the roster small so the daily work actually happens.
Third, a proprietary live dashboard with standing access from day one. DSP delivery, Sponsored Ads, full-path attribution, geo down to pincode. Most Amazon DSP managed service providers send a monthly PDF. We share the same view our team works from.Why hire an Amazon DSP expert instead of Amazon's managed service or an in-house team?
Amazon's own Amazon DSP managed service is built to operate at high volume on a standardized playbook. Most brands on it receive a monthly report and very little daily visibility, because the operational model can't sustain more than that at scale. It's optimized for Amazon's economics, not yours.
Internal teams can be sharp, but rarely have AMC access, the analytics tooling, or the bandwidth to steer DSP at the level it needs. An Amazon DSP expert running a limited roster has all three. AMC access most Amazon DSP services USA don't have, a dashboard built for the work, and daily attention from a senior strategist.How do I find an Amazon SSPA solution provider worth hiring?
Amazon's SSPA is the Service Provider Network, the official partner program for verified ad agencies and tools. SSPA verification is a baseline of platform competence, not a quality signal. When you find an Amazon SSPA solution provider, you're getting someone Amazon has vetted at a minimum bar.
To find an Amazon SSPA agency worth hiring for DSP specifically, three questions sort the field. Does the provider have direct Amazon Marketing Cloud access? Most types of Amazon demand side platform agency providers don't, even with SSPA verification. How many DSP accounts does each strategist actually carry? Can you see the live dashboard, or are you getting a monthly PDF?What's the difference between Amazon DSP self service, Amazon DSP managed service, and an Amazon DSP reseller?
Three ways to access the Amazon DSP platform, each with a different operational model.
Amazon DSP self service means you license the console directly from Amazon and run everything internally. It needs a programmatic trader, an analyst, an AMC specialist, and a creative ops lead to run well.
Amazon DSP managed service means you hire an agency or partner to run the account on your behalf. The quality range is enormous. The best operations give you AMC access, a live dashboard, daily optimization, and a senior team. The worst hand back a monthly PDF.
Amazon DSP reseller licenses DSP access from a larger partner and resells it. Some setups work well. Others are middlemen adding margin without adding much. Always ask whether the reseller has its own AMC access.
We run a specialist Amazon DSP managed service with AMC access, our own proprietary dashboard, and a deliberately limited roster.Can your Amazon DSP Agency really capture 3X more share of voice within six months?
Yes. Share of voice on Amazon is captured across display, video, audio, retargeting, and competitor conquesting, not just Sponsored Ads. Most brands running DSP through a generalist Amazon DSP advertising agency only show up in display retargeting, which caps their share of voice at category average.
Our Amazon DSP agency services build full-funnel Amazon DSP ads campaigns that capture impressions across the entire path to purchase, including off-Amazon inventory most providers don't activate. The 3X figure is measured against your category benchmarks at the start of the engagement, pulled from Amazon's own share-of-voice reporting in AMC.What NTB customer rate should I expect from DSP?
The Amazon platform average sits around 35 to 40% NTB for DSP campaigns. Our Amazon DSP expert service typically pushes NTB to 60%+ within two quarters, because the audience architecture and inventory mix are built around acquisition rather than retargeting people who already engaged. NTB is the metric most CMOs are measured on, so this is usually the number that justifies the budget upgrade in the next planning cycle.
How quickly will I see results from your Amazon DSP advertising services?
Week one delivers pacing fixes and inventory cleanup. Month one shows up in pacing accuracy, inventory quality, and frequency efficiency. Audience optimization compounds across thirty to sixty days. Month three is when the breakthrough month typically lands. The full incrementality picture through AMC takes a quarter, which is when share of voice and NTB numbers become defensible to the board.
Do you work with small brands or just big ones?
Both, with a minimum. Amazon DSP itself has a meaningful minimum spend, and our Amazon DSP agency services work best at a spend level that justifies the operation. If you're running $5K a month in Sponsored Ads, DSP isn't the right channel yet. You need solid Sponsored Ads management first. Our sweet spot is ambitious brands hitting the search ceiling, or seven-figure brands tired of their current Amazon DSP advertising agency underdelivering.
How hands-on is my strategist?
Daily optimization. Weekly strategy review. Monthly business review. Quarterly planning. Your Amazon DSP expert knows your catalog, audiences, margins, goals, and competitors. They're in the dashboard daily. When something breaks, the response is hours, not days.
Can you run DSP across multiple Amazon marketplaces?
US, CA, MX, BR, DE, ES, FR, IT, NL, PL, SE, TR, UK, SA, AE, AU, IN, JP, and SG. Each marketplace has different inventory pools, audience behavior, frequency norms, and cost structures. Localized strategy is required. Most Amazon DSP services USA only know the domestic market and run translated US campaigns in other regions that don't perform.