How to calculate the profitability of Amazon PPC ads
The ACoS is indeed a measure of the profitability of the PPC campaign, however, to calculate the true profitability of the product, along
Requirement for running Amazon PPC ads
What are the requirements for running Amazon Ads? An active Amazon professional seller account. For Headline Search Ads, enrollment in the Amazon Brand
Campaigns
This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign
Campaign Drill Down
This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign
Total Sales
This section represents the total sales brought in by the active campaigns for a product ASIN. Tips for increasing the efficiency of Amazon
Total AdSpends
This is a break down of the costs spent per campaign. You can identify the campaigns that consume the most PPC costs. Use
Amazon PPC Negative Keywords – How to Optimize Ad Campaign?
Negative keywords in Amazon Advertising, are the keywords that are either irrelevant to the product being sold or highly non-converting. Reasons could be
Amazon PPC Campaign Structure
For each product ASIN, you could run multiple campaigns; Automatic, Manual or both. Automatic Campaigns In Automatic Campaigns, Amazon identifies keywords from the
Automatic Campaigns
Automatic Campaigns is where Amazon decides when to display your product ad based on the keywords identified from the title, description and other
Fundamentals of Amazon PPC Terms – Glossary
Before we get into the nitty-gritty details of Amazon PPC and SellerApp PPC Manager, let’s double check that we are thorough of all