Reach shoppers.Before they search.

It depends on retail readiness more than brand size. We look at captured search demand, product economics, listing conversion, inventory, budget and your objective. A brand with proven demand, converting listings and stable stock can run DSP effectively.

Amazon sets its own minimum commitments for DSP, and they vary by marketplace and buying route. We confirm the applicable minimum and a recommended budget structure for your objective in your media plan, before anything is committed.

From the objective and the funnel. Each stage gets its own audience, creative and measure, and budget moves toward the segments earning it. We don’t run one generic retargeting campaign and call it a DSP strategy.

From in-market and lifestyle audiences, category shoppers, competitor and similar-product audiences, product-view and detail-page remarketing, cart abandoners, new-to-brand prospecting, past purchasers, cross-sell audiences, and custom audiences built in Amazon Marketing Cloud. All are aggregated and privacy-safe, and we select them per objective.

Amazon shopping environments, Amazon-owned properties, and eligible third-party publisher inventory available through Amazon DSP. Availability depends on marketplace, objective and advertiser eligibility, and placements are kept or excluded based on how they convert.

Frequency caps are set before scale, then adjusted using exposure-frequency analysis: where purchase behavior stops improving with more exposure, we lower the cap and redirect budget to reach.

Through Amazon’s new-to-brand metrics in DSP reporting and new-to-brand contribution in AMC path analysis, read against the acquisition goal agreed at the start.

AMC separates DSP-only, DSP-assisted and Sponsored-Ads-only paths, and we watch branded search and Sponsored Ads efficiency alongside DSP. That gives an evidence-based read on contribution, not perfect causal proof.

AMC is Amazon’s privacy-safe, aggregated analytics environment. It shows how impressions, clicks and purchases connect across DSP, Sponsored Ads and organic behavior, answering questions standard reporting can’t, such as which exposures preceded a purchase.

With AMC journey analysis and incrementality assessment where the account and data support it. We report the result as contribution and influence, with the method stated, rather than claiming certainty the data can’t support.

You see where budget goes by audience, inventory and campaign, along with what changed and why. Changes that move budget between funnel stages or change direction come to you first.

You get reporting built around contribution, plus regular reviews with your strategist. The exact dashboard access for your account is confirmed in your proposal.

A dedicated DSP strategist, accountable for your account and supported by SellerApp’s audience, AMC and reporting specialists.

Continuously. Pacing, audience performance, frequency, inventory quality, geography and creative response are watched and corrected daily, not at a fixed monthly checkpoint. Your reporting cadence is agreed with you at the start.

DSP builds demand upstream; Sponsored Ads converts it when shoppers search. We read the two together, including branded search and product-level performance, so the channels are coordinated instead of competing.

Yes. We support 19 Amazon marketplaces across North America, South America, Europe, the Middle East and Asia-Pacific. Specific DSP features and inventory differ by marketplace.

The early stretch follows the operating model: baseline and plan, a controlled launch, then optimization and measurement. The specific timeline for your account is set out in your media plan.

Display, online video, streaming TV, and audio where supported in your marketplace, alongside Amazon’s responsive eCommerce creative. We handle creative strategy and work with your existing assets; production scope is confirmed before the engagement begins.

We’ll say so. If the foundation isn’t ready, we’ll recommend what to fix first, such as Sponsored Ads management or Listing Optimization.