Category: Advertising

Before you activate PPC campaigns there are a few things to confirm, Much before you start your PPC campaigns, it is advisable to

The ACoS is indeed a measure of the profitability of the PPC campaign, however, to calculate the true profitability of the product, along

What are the requirements for running Amazon Ads? An active Amazon professional seller account. For Headline Search Ads, enrollment in the Amazon Brand

This section represents the total sales brought in by the active campaigns for a product ASIN. Tips for increasing the efficiency of Amazon

This is a break down of the costs spent per campaign. You can identify the campaigns that consume the most PPC costs. Use

Negative keywords in Amazon Advertising, are the keywords that are either irrelevant to the product being sold or highly non-converting. Reasons could be

For each product ASIN, you could run multiple campaigns; Automatic, Manual or both. Automatic Campaigns In Automatic Campaigns, Amazon identifies keywords from the

The Importance of ACoS in PPC Before we dig deeper into understanding how the ACoS impacts your Amazon business, Let’s get a better

Other than specifying the keywords for the campaign, Amazon also lets you match the different types of searches – Keyword Match Types. You

High performing keywords are the keywords that satisfy a combination of high impression, good click-through rate, high conversion rate and a low ACoS