4 Strategic Ways to Use Placement Multiplier Automation in SellerApp
Not all ad placements are created equal. A click from the top of search often converts better than one buried in product pages.
What Happens If You Manually Change Campaign Settings on Seller Central or SellerApp While Automation Is Active?
When you’re running Amazon ads, automation tools like SellerApp’s Advertising Automation can help you save time, reduce errors, and improve performance. But what
Why SellerApp’s CPC Estimates May Differ from Amazon’s Reported CPC
If you’re comparing the CPC (Cost-Per-Click) values shown in SellerApp’s Keyword Research tool with the CPCs reported in Amazon Seller Central or your
Manual vs Automated Keyword Optimization: Which Strategy Actually Moves the Needle?
There’s a point in every Amazon seller’s journey when one question pops up more often than you’d like to admit: “Should I split
Current Metrics vs. Only Metrics (Average of the Metrics): What’s the Difference?
In Amazon advertising, the power of automation lies in the details. One of the most overlooked decisions when setting up performance-based rules is
What Is a Percentage Point Change and Why Does It Matter in Placement-Level Bid Automation?
In ad performance reporting and bid automation, small terms often carry big implications. One of the most misunderstood among them is the difference
What Does “Change Bid Up to CPC” Actually Mean in Amazon Ad Rules?
If you’ve ever created automation rules in Amazon Ads, you’ve likely seen the option to “Change bid up to CPC.” On the surface,
What is CPC/Bid Ratios and How does it Help?
Optimizing Amazon ad campaigns isn’t just about setting bids and monitoring ACoS. To scale efficiently, you need deeper signals that drive smart, automated
How SellerApp’s Dayparting Bid Scheduler Helps You Optimize Amazon Ads by the Hour
In Amazon advertising, when you bid can be just as important as how much you bid. Customers don’t convert at the same rate
How to Use the Auto-Negate Feature in SellerApp for Smarter Amazon PPC Management
It’s important to note that effective Amazon advertising requires continuous optimization. One of the most powerful ways to reduce wasted ad spend is