Keywords are the building blocks of most Sponsored ad campaigns. Extracting and exploiting the right keywords is an integral part of every PPC…
Campaign Spends The Campaign Summary gives you an overall sales picture of the Amazon PPC cost spent and the revenue generated from the…
SellerApp’s Campaign Performance helps you analyze and compare, side by side, the PPC metrics, and the sales KPIs for two different periods of…
PPC Trends Here’s an article about Amazon PPC and optimization best practices We get it – tracking PPC metrics is a hard task.…
Why do the PPC Ad KPIs matter? By combining the data from the views (Impressions) and clicks(CTRs to the impressions) and the orders,…
Compare key performance metrics of your PPC campaigns with SellerApp’s campaign manager. Get insights at all levels of the hierarchy – campaign level,…
Effective keyword management is essential for Amazon PPC campaigns. Finding the top-converting keywords, holding the underperforming ones, and lowering your ACoS while increasing…
Measuring Amazon giveaway promotions. Before starting to measure the results of your Amazon Product Promotions, stop all your Promotions, on Facebook and your…
Automatic Amazon PPC vs Manual PPC Campaigns. Both Automatic and Manual campaigns have their strengths as well as weakness. Depending on the goal…
Amazon is the biggest e-commerce marketplace in the U.S., responsible for 40.5% of online retail sales. Getting your products into customers’ hands quickly…
