Understanding “CPC” vs “Current CPC” in Automated Bidding Rules
When you’re setting up automated bidding rules, precision matters. One setting that often causes confusion is the action “Change bid up to CPC.”
How to Create an Advanced Bid-level Dayparting on SellerApp Using Bid Multiplier
Understanding when your customers are most likely to convert and optimizing your bids accordingly can drastically improve your return on ad spend (ROAS).
Archiving and Unmarking Negatives: A Smarter Way to Reclaim Missed Keyword Potential
In Amazon advertising, underperforming search terms are often the first to be cut. The usual approach is straightforward: negate them to avoid wasting
Keyword Harvester Rule: A Step-by-Step Guide to Discovering High-Impact Search Terms
If you’re running Amazon ads, you know that keywords can make or break your performance. The right ones put your products in front
What Are Variable-Based Rules in Amazon Advertising and Why Do They Matter?
Most Amazon ad rules rely on fixed thresholds like “if ACoS is above 30%, pause the keyword.” But performance on Amazon changes constantly.
Visualize and Optimize Your Amazon Ads with SellerApp’s Marketing Stream Data Heatmap
Maximizing your Amazon ad performance isn’t just about having the right keywords or budgets. It’s about timing and visibility. That’s where SellerApp’s Stream
What Is a Second-Price Auction and How Does It Work?
In today’s high-stakes digital advertising landscape, knowing how auction mechanics work isn’t just a technical curiosity, it’s a competitive advantage. The way you
Improve Ad Performance with Smarter Keyword and Targeting Recommendations
Are your ads falling short of expectations? One of the most effective ways to optimize your advertising strategy is by identifying high-performing keywords
Mastering Amazon Sponsored Products Campaigns: Strategies and SellerApp Smart Campaigns
Amazon Sponsored Products campaigns are essential for driving product visibility and sales on Amazon. But as the advertising landscape becomes increasingly complex, sellers
Smart Inventory-Based Ad Automation: Reduce Visibility Without Losing Momentum
Managing inventory effectively is one of the most critical components of running a successful e-commerce business. Stockouts can result in lost sales, damaged