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Category: Advertising

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Updated on May 28, 2025

Amazon Bidding Algorithm FAQs: Everything You Need to Know

If you’re running Sponsored Ads on Amazon, understanding how the bidding algorithm works is crucial. Your bid determines whether your ad gets shown—and…

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How the Bid Change Rule Impacts Search Terms in Amazon Campaigns

Every profitable Amazon campaign starts with understanding what your customers are actually searching for. Search terms, not keywords, are the most accurate reflection…

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Understanding “CPC” vs “Current CPC” in Automated Bidding Rules

When you’re setting up automated bidding rules, precision matters. One setting that often causes confusion is the action “Change bid up to CPC.” …

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How to Create an Advanced Bid-level Dayparting on SellerApp Using Bid Multiplier

Understanding when your customers are most likely to convert and optimizing your bids accordingly can drastically improve your return on ad spend (ROAS). …

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Archiving and Unmarking Negatives: A Smarter Way to Reclaim Missed Keyword Potential

In Amazon advertising, underperforming search terms are often the first to be cut. The usual approach is straightforward: negate them to avoid wasting…

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Keyword Harvester Rule: A Step-by-Step Guide to Discovering High-Impact Search Terms

If you’re running Amazon ads, you know that keywords can make or break your performance. The right ones put your products in front…

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What Are Variable-Based Rules in Amazon Advertising and Why Do They Matter?

Most Amazon ad rules rely on fixed thresholds like “if ACoS is above 30%, pause the keyword.” But performance on Amazon changes constantly.…

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Visualize and Optimize Your Amazon Ads with SellerApp’s Marketing Stream Data Heatmap

Maximizing your Amazon ad performance isn’t just about having the right keywords or budgets. It’s about timing and visibility. That’s where SellerApp’s Stream…

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What Is a Second-Price Auction and How Does It Work?

In today’s high-stakes digital advertising landscape, knowing how auction mechanics work isn’t just a technical curiosity, it’s a competitive advantage.  The way you…

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Improve Ad Performance with Smarter Keyword and Targeting Recommendations

Are your ads falling short of expectations? One of the most effective ways to optimize your advertising strategy is by identifying high-performing keywords…

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