Why SellerApp’s CPC Estimates May Differ from Amazon’s Reported CPC
If you’re comparing the CPC (Cost-Per-Click) values shown in SellerApp’s Keyword Research tool with the CPCs reported in Amazon Seller Central or your
Manual vs Automated Keyword Optimization: Which Strategy Actually Moves the Needle?
There’s a point in every Amazon seller’s journey when one question pops up more often than you’d like to admit: “Should I split
Current Metrics vs. Only Metrics (Average of the Metrics): What’s the Difference?
In Amazon advertising, the power of automation lies in the details. One of the most overlooked decisions when setting up performance-based rules is
What Is a Percentage Point Change and Why Does It Matter in Placement-Level Bid Automation?
In ad performance reporting and bid automation, small terms often carry big implications. One of the most misunderstood among them is the difference
What Does “Change Bid Up to CPC” Actually Mean in Amazon Ad Rules?
If you’ve ever created automation rules in Amazon Ads, you’ve likely seen the option to “Change bid up to CPC.” On the surface,
What is CPC/Bid Ratios and How does it Help?
Optimizing Amazon ad campaigns isn’t just about setting bids and monitoring ACoS. To scale efficiently, you need deeper signals that drive smart, automated
How SellerApp’s Dayparting Bid Scheduler Helps You Optimize Amazon Ads by the Hour
In Amazon advertising, when you bid can be just as important as how much you bid. Customers don’t convert at the same rate
How to Use the Auto-Negate Feature in SellerApp for Smarter Amazon PPC Management
It’s important to note that effective Amazon advertising requires continuous optimization. One of the most powerful ways to reduce wasted ad spend is
Amazon Bidding Algorithm FAQs: Everything You Need to Know
If you’re running Sponsored Ads on Amazon, understanding how the bidding algorithm works is crucial. Your bid determines whether your ad gets shown—and
How the Bid Change Rule Impacts Search Terms in Amazon Campaigns
Every profitable Amazon campaign starts with understanding what your customers are actually searching for. Search terms, not keywords, are the most accurate reflection