Not all ad placements are created equal. A click from the top of search often converts better than one buried in product pages.…
When you’re running Amazon ads, automation tools like SellerApp’s Advertising Automation can help you save time, reduce errors, and improve performance. But what…
If you’re comparing the CPC (Cost-Per-Click) values shown in SellerApp’s Keyword Research tool with the CPCs reported in Amazon Seller Central or your…
There’s a point in every Amazon seller’s journey when one question pops up more often than you’d like to admit: “Should I split…
In Amazon advertising, the power of automation lies in the details. One of the most overlooked decisions when setting up performance-based rules is…
In ad performance reporting and bid automation, small terms often carry big implications. One of the most misunderstood among them is the difference…
If you’ve ever created automation rules in Amazon Ads, you’ve likely seen the option to “Change bid up to CPC.” On the surface,…
Optimizing Amazon ad campaigns isn’t just about setting bids and monitoring ACoS. To scale efficiently, you need deeper signals that drive smart, automated…
In Amazon advertising, when you bid can be just as important as how much you bid. Customers don’t convert at the same rate…
It’s important to note that effective Amazon advertising requires continuous optimization. One of the most powerful ways to reduce wasted ad spend is…
