Understanding AI Automation: Why Leading Brands Are Turning to SellerApp
Amazon PPC is no longer just a performance channel. It’s become a high-stakes, algorithm-driven battleground that determines how fast a brand can grow,
How the Bid Change Rule Impacts Search Terms in Amazon Campaigns
Every profitable Amazon campaign starts with understanding what your customers are actually searching for. Search terms, not keywords, are the most accurate reflection
How Multi-Marketplace Sellers Can Monitor Profitability in One Dashboard
As ecommerce continues to evolve, selling across multiple marketplaces has become the norm rather than the exception. But with this expansion comes a
How to Enable SellerApp’s Agency Edition for Your Agency Account
SellerApp’s Agency Edition is a comprehensive suite designed to elevate your Amazon advertising and brand management capabilities. To activate this feature for your
Understanding “CPC” vs “Current CPC” in Automated Bidding Rules
When you’re setting up automated bidding rules, precision matters. One setting that often causes confusion is the action “Change bid up to CPC.”
SellerApp’s AI Automation: Frequently Asked Questions
Amazon PPC is one of the most powerful levers for growth. However, as campaigns scale, so does the complexity. Managing dozens of keywords,
Automate Smarter: Use SellerApp’s Automation Rules to Scale Amazon PPC with Confidence
Scaling an Amazon business today means handling hundreds of variables across your ad account — bids, keywords, targets, timing, budgets, and performance thresholds.
How to Generate and Customize Advertising Reports for Stakeholders Using Widgets
Most advertising reports are built to inform, not to influence. That’s a problem. Teams don’t just need data. They need clarity, context, and
How to Create an Advanced Bid-level Dayparting on SellerApp Using Bid Multiplier
Understanding when your customers are most likely to convert and optimizing your bids accordingly can drastically improve your return on ad spend (ROAS).
How to Use Amazon’s SQP Report to Find High-Converting Keywords You’re Probably Missing
Amazon’s search bar is where shopper intent begins—and often ends. That makes the Search Query Performance (SQP) report one of the most powerful