How to Generate and Customize Advertising Reports for Stakeholders Using Widgets

Most advertising reports are built to inform, not to influence. That’s a problem. Teams don’t just need data. They need clarity, context, and speed. If your reports aren’t interactive, customizable, and real-time, they’re already outdated by the time they reach the stakeholders.

This guide explains how to build dynamic advertising reports using customizable widgets. You’ll learn how to visualize performance clearly, align reporting with brand identity, and adapt insights for different decision-makers. 

We’ll help you do all of this without writing a single formula or exporting another spreadsheet.

Whether you’re managing daily performance or presenting to leadership, this process will help you create reports that answer real questions and support smarter decisions.

Why Use Dynamic Advertising Reports?

Static reports are outdated the moment they’re created. With dynamic reporting, you can:

• Visualize performance in real-time
  
• Customize views per stakeholder
  
• Add widgets for specific KPIs
  
• Share instantly with decision-makers

Steps to Create Your Report

1. “Create on Click” Report
2. Click on “Create Report”

Step 1: Select Template Name

Begin by naming your report. This helps you organize and identify it later.  

Example: “May 2025 – Amazon US Ad Overview”

 Step 2: Report Preferences

In this step, personalize your report to match your brand identity:

• Select Brand Name
  
• Upload or Choose a Brand Logo
  

This ensures stakeholders instantly recognize who the report represents, and keeps your reporting consistent with your visual identity.

Step 3: Add Data Sources

Select the core data sources for your report:

• Choose GEO (e.g., United States, Canada, EU)
  
• Choose Platform (e.g., Amazon, Walmart, Meta)
  
• Select Ads Profile
  
• Select Sales Profile
  

Then click “Create Report”.

Choose Widgets to Build Insightful Views

After your report is generated, customize it with widgets that visualize your most important data.

Popular Widgets Include:

• Ads Performance Overview
  Track impressions, clicks, conversions, and ROAS.
  
• Conversion Funnel Timeline (SP, SB, SD)
  Understand the full customer journey by ad type.
  
• Hero Campaigns
  Spotlight your best-performing campaigns.
  
• Top Grossing Products
  See which items drive the most revenue.
  
• Cancelled Orders – ASIN Wise
  Identify products with high cancellation rates.
• Regional Order Breakdown
  Analyze performance by region for smarter geo-targeting.
  

Personalize Your Dashboard

Widgets are drag-and-drop, resizable, and filterable. They enable you to create different dashboards for different teams or stakeholders, tailored to their specific needs.

Ultimately, with customizable templates, real-time widgets, and branded elements like logos and names, creating impactful advertising reports is now seamless. 

Whether you’re showcasing top campaigns or drilling into regional trends, your data tells the story — and now, it looks as good as it performs.

Ready to turn your data into actionable insights? Start building your report and customize it your way.

Additional read:

What Are Variable-Based Rules in Amazon Advertising and Why Do They Matter?

How to Analyze the Heatmap in the Automation History Section of Your Dashboard