Amazon Sponsored Products campaigns are essential for driving product visibility and sales on Amazon. But as the advertising landscape becomes increasingly complex, sellers…
Managing inventory effectively is one of the most critical components of running a successful e-commerce business. Stockouts can result in lost sales, damaged…
Navigating Amazon PPC can feel overwhelming, especially when choosing between automatic and manual campaigns. Each has its strengths—and when used together strategically, they…
Understanding the impact and scope of automation in your advertising campaigns is key to optimizing performance. With SellerApp’s Ads platform, we ensure that…
Amazon Sponsored Products campaigns are one of the most powerful tools for driving traffic and increasing sales. However, running effective campaigns requires more…
If you’ve been running Amazon ads for a while, you know that not every click is a good click. Often, a significant portion…
In Amazon advertising, precision isn’t optional, it’s the difference between scale and waste. Whether you’re running Sponsored Products or Sponsored Brands campaigns, you…
Product Attribute Targeting (PAT) lets Amazon advertisers target specific products, brands, or categories instead of keywords. It’s ideal for: Capturing traffic from competitor…
Target ACoS (Target Advertising Cost of Sale) not to be confused with TACoS (Total Advertising Cost of Sale) is the desired threshold that…
When you’re advertising on Amazon, it’s not just about driving paid traffic — it’s about improving organic rankings and reducing your dependence on…
