Navigating Amazon PPC can feel overwhelming, especially when choosing between automatic and manual campaigns. Each has its strengths—and when used together strategically, they
Understanding the impact and scope of automation in your advertising campaigns is key to optimizing performance. With SellerApp’s Ads platform, we ensure that
Amazon Sponsored Products campaigns are one of the most powerful tools for driving traffic and increasing sales. However, running effective campaigns requires more
If you’ve been running Amazon ads for a while, you know that not every click is a good click. Often, a significant portion
In Amazon advertising, precision isn’t optional, it’s the difference between scale and waste. Whether you’re running Sponsored Products or Sponsored Brands campaigns, you
Product Attribute Targeting (PAT) lets Amazon advertisers target specific products, brands, or categories instead of keywords. It’s ideal for: Capturing traffic from competitor
Target ACoS (Target Advertising Cost of Sale) not to be confused with TACoS (Total Advertising Cost of Sale) is the desired threshold that
When you’re advertising on Amazon, it’s not just about driving paid traffic — it’s about improving organic rankings and reducing your dependence on
Amazon’s auto campaigns are a goldmine of data, often uncovering high-performing ASINs (Amazon Standard Identification Numbers) that your ads are being matched with.
Not all Amazon ad placements perform equally. Some drive high conversions, while others drain your budget with low engagement. Here’s where Amazon Placement