How to bulk negate search terms across multiple campaigns in just one click on SellerApp

Wasted ad spend rarely comes from one bad campaign. It comes from the same irrelevant search terms firing across multiple campaigns, draining your budget quietly while you’re focused elsewhere. And fixing it has always meant opening each campaign individually, navigating to the negatives tab, and repeating the same edits until it’s done.

There’s a faster way now.

SellerApp’s Bulk Negate Search Terms lets you add negative keywords across multiple campaigns instantly, directly from the Search Terms Explorer. Just select, adjust, and apply.

What are bulk negative search terms?

Bulk Negate Search Terms is a feature inside the Search Terms Explorer that lets you apply negative keywords to multiple campaigns in a single action. Instead of editing each campaign individually, you select your target campaigns, choose your negation type, and apply it all from one screen.

What makes this feature valuable is its speed and precision. You can block keywords from triggering keyword-targeted campaigns or exclude specific ASINs from product-targeted campaigns across as many campaigns as you need in seconds.

In SellerApp, this is available directly from the Search Terms Explorer, which means you’re acting on real search term data the moment you spot an issue.

Why Bulk Negate Search Terms Matter to Sellers 

Most sellers and agencies run into the same problem:

• Manual negation doesn’t scale: Adding negative keywords one campaign at a time is time-consuming and easy to miss, especially when managing large accounts.
• Wasted spend compounds quickly: Every day, an irrelevant search term keeps triggering your ads, and another day, your budget goes to clicks that don’t convert.
• Repeated edits eat into strategy time: The hours spent on manual campaign edits are hours not spent on optimization, testing, or growth.
• Agencies are stretched thin: Managing multiple client accounts means every workflow inefficiency is multiplied across all accounts.

Bulk Negate Search Terms solves all of this in just a single action.

How to Use Bulk Negate Search Terms

Step 1: Go to Search Terms Explorer 

From your SellerApp dashboard, navigate to Ads > Search Terms Explorer. This is where all your search term data lives, including the terms triggering your Sponsored Products campaigns.

Step 2: Click Bulk Negate 

At the top right of the table, click the Bulk Negate button. This opens the Bulk Negate Search Terms panel, where you’ll configure your negation settings.

Step 3: Choose Your Negation Type

Select between two options:

• Negative Keywords: Block keywords from triggering keyword-targeted campaigns.
• Negative ASIN Targets: Exclude specific ASINs from product-targeted campaigns.
  

Step 4: Select Your Target Campaigns 

Use the Campaign Selection section to choose which campaigns the negatives should apply to. Filter by All, Manual, or Auto campaign types, or use the search bar to find specific campaigns. The Live Summary panel on the right updates in real time, showing you exactly how many search terms, campaigns, and negatives are included before you apply.

Step 5: Click Apply Negatives 

Once your selection is confirmed, click Apply Negatives. Your negative keywords will be added instantly across all selected campaigns.

What are the benefits of bulk negated search terms?

1. Stop wasted spend immediately

Irrelevant search terms silently drain your budget. With Bulk Negate, the moment you spot a wasteful term in your Search Terms Explorer, you can eliminate it across every relevant campaign in seconds before it costs you more.

2. Save hours of manual work

What used to require opening each campaign, navigating to the negatives tab, and repeating the same edits now requires a single action. The time saved compounds across every optimization cycle.

3. Stay in control across campaigns

The Live Summary gives you a real-time breakdown of exactly what will be applied to search terms, campaigns, negatives, match types, and levels before you confirm anything. No surprises.

Ready to Get Started? 

Wasted spend on irrelevant search terms is one of the most fixable problems in Amazon PPC, and now it takes seconds, not hours. Stop letting bad search terms run unchecked across your campaigns, and start making every dollar count. 

If you have questions about how bulk negation applies to your specific account or campaign setup, feel free to reach out to our team: support@sellerapp.com  or sales@sellerapp.com