Compare Time Frames in Campaign Manager

Analyzing campaign performance over time is key to optimizing your advertising strategy. The Compare Time Frames feature in SellerApp’s Campaign Manager lets you evaluate performance metrics across different date ranges. This gives you a clear picture of trends, improvements, and areas that need attention, helping you make informed, data-backed decisions.

When you compare two time periods, you can instantly see how metrics such as ad spend, impressions, ACoS, and sales have changed over time. It’s a simple yet powerful way to identify what’s driving growth and where you can improve your campaigns.

How to Use the Compare Time Frames Feature (Step by Step)

1. Open Campaign Manager from the SellerApp dashboard and make sure you are viewing the campaign set or portfolio you want to analyze.
2. Click the date selector in the top-right corner to choose your primary date range; you can use a preset (for example, last 7 days) or pick custom start and end dates from the calendar
3. After selecting the primary range, enable the Compare option that appears in the date selector interface. This opens a second calendar for picking the comparison period.
4. Select the secondary date range to compare against the primary period. You can choose equal-length ranges (week-over-week or month-over-month) or any custom period that fits your analysis.
   
5. Optionally apply filters or segment controls, such as campaign type, portfolio, or device, to narrow the comparison to a subset of campaigns.
   
6. Allow SellerApp to fetch and render the comparison; the dashboard will display the two ranges side by side with percentage deltas for key metrics like ad spend, impressions, clicks, CTR, sales, orders, ACoS, and ROAS.
   
7. Review the metrics and timeline charts to spot trends and correlations, for example, whether a spike in spending produced proportional sales or if ACoS rose after a creative change.
   
8. If you want to preserve the results, export the comparison or take a snapshot of the dashboard for reporting and further offline analysis.
   

Practical Use Cases

1. Comparing time frames is especially useful when you’ve recently adjusted bids, added new keywords, or changed ad creatives; it lets you see whether those actions led to measurable improvements in reach or conversions. 
2. It’s also valuable during seasonal campaigns: comparing a sale week to a normal week reveals demand uplift and helps you plan future budgets. Another common use case is performance monitoring after automation setup, comparing before and after helps validate whether automation rules improved ACoS or boosted ROAS.

Why This Feature Matters

The Compare Time Frames tool transforms isolated campaign data into meaningful insights. Rather than exporting multiple reports or guessing at causation, you get an instant, visual comparison inside the platform. 

This helps you spot opportunities for scaling, diagnose performance dips early, and continuously refine your advertising strategy. With historical context at your fingertips, you can allocate budget and effort where they create the most impact.