Current Metrics vs. Only Metrics (Average of the Metrics): What’s the Difference?
In Amazon advertising, the power of automation lies in the details. One of the most overlooked decisions when setting up performance-based rules is
What is CPC/Bid Ratios and How does it Help?
Optimizing Amazon ad campaigns isn’t just about setting bids and monitoring ACoS. To scale efficiently, you need deeper signals that drive smart, automated
How to Use the Auto-Negate Feature in SellerApp for Smarter Amazon PPC Management
It’s important to note that effective Amazon advertising requires continuous optimization. One of the most powerful ways to reduce wasted ad spend is
How the Bid Change Rule Impacts Search Terms in Amazon Campaigns
Every profitable Amazon campaign starts with understanding what your customers are actually searching for. Search terms, not keywords, are the most accurate reflection
Understanding “CPC” vs “Current CPC” in Automated Bidding Rules
When you’re setting up automated bidding rules, precision matters. One setting that often causes confusion is the action “Change bid up to CPC.”
Archiving and Unmarking Negatives: A Smarter Way to Reclaim Missed Keyword Potential
In Amazon advertising, underperforming search terms are often the first to be cut. The usual approach is straightforward: negate them to avoid wasting
Keyword Harvester Rule: A Step-by-Step Guide to Discovering High-Impact Search Terms
If you’re running Amazon ads, you know that keywords can make or break your performance. The right ones put your products in front
What Are Variable-Based Rules in Amazon Advertising and Why Do They Matter?
Most Amazon ad rules rely on fixed thresholds like “if ACoS is above 30%, pause the keyword.” But performance on Amazon changes constantly.
Smart Inventory-Based Ad Automation: Reduce Visibility Without Losing Momentum
Managing inventory effectively is one of the most critical components of running a successful e-commerce business. Stockouts can result in lost sales, damaged
How SellerApp Uses Organic Ranking-Based Rules to Supercharge Your Amazon Keywords
When you’re advertising on Amazon, it’s not just about driving paid traffic — it’s about improving organic rankings and reducing your dependence on