Probably, you might have wondered how sellers are advertising their products beneath the bullet points on a product page and below the ‘Add to Cart’ button. And, how Amazon sellers are following you to the other websites apart from Amazon?
Well, the reason is Amazon Sponsored Display Ads.
Now, retargeting and re-engaging are made easy with Amazon Sponsored Display Ads.
Read this post to find out how Amazon makes retargeting and re-engaging potential shoppers on and off the Amazon platform.
Retargeting has become quite popular among online retailers recently. Up until recently, Amazon had a big gap to retarget its shoppers. With the new addition of Product Display Ads and amazon product targeting features in the Sponsored Display Ads, Amazon has everything to boost your brand, increase your sales, and remarketing as part of its marketing funnel.
Retargeting is a cost-effective way to reach out to potential shoppers who already visited or learned about the product/service you offer.
Now, Amazon Sponsored Display Ads is allowing sellers to retarget and re-engage these ‘lost’ customers. The main aim of this Sponsored Display Ad is to engage shoppers who demonstrate an interest in the related product categories or complimentary items to their purchased product.
Note: Ensure you are not confused with Sponsored Display Ads for the products with ‘Frequently Bought Together’ items.
Amazon says that Sponsored Display Ads is available for vendors, agencies with clients on Amazon, and professional sellers who are enrolled under Amazon Brand Registry. However, you need to include Amazon Sponsored Products or Amazon Sponsored Brands along with Amazon Sponsored Display Ads in your advertising strategies.
Pro Tip: Before you choose to run Sponsored Ads, make sure you use SellerApp keyword tracking to find out the right keywords to target in your ad campaigns.
Amazon Sponsored Display Ads are increasing the efficiency of PPC campaigns and are quite beneficial for vendors and (brand registered) sellers. Besides,
Watch this video to know more about Amazon Sponsored Display Ads:
In the Seller central account, hover over to ‘Campaign Manager’ in the Advertising section.
You have 3 types of Ad campaigns available. Now, choose Sponsored Display Ads.
Using this option, you can retarget and re-engage potential shoppers off Amazon using Sponsored Display Amazon Ads and drive them back to your product listings.
Now, this is similar to Amazon Brand Ads and Amazon Sponsored products. Pick a campaign name that is relevant to your product/goals. For the end date, you can set a specific duration to run your campaigns or run them continuously.
Ensure you maintain a daily budget that you are comfortable with. Start small and increase your budget based on campaign performance.
For the ad group section, choose a relevant name and proceed to select the products you intend to advertise.
You can select the products by their names, ASINs, or SKU numbers.
Few products such as caustic creams, spray paints are not eligible for advertising. So, make sure you are aware of the restricted/prohibited products on Amazon.
In Sponsored Display ads, you need to bid based on the CPC (Cost-Per-Click). Similar to your ad budget, allocate a low budget in the beginning and increase it steadily based on the performance.
As Sponsored Display ads are displayed based on the customers’ interests and browsing trends, you don’t need to add any keywords to your ad campaigns.
Tracking your key metrics to understand the results is important for any ad campaign. You need to monitor them to align them with your goals. Ensure you audit your campaigns once a week or a fortnight and optimize them for better results.
Sponsored Display ads provide a great opportunity to reach your target audience and boost your sales on Amazon.
So, if you have questions about Amazon Sponsored Ads, let us know in the comment section below. SellerApp is happy to help you with the answers.
Additional Resource:
Amazon Vendor Central Advertising.
Amazon Sponsored Products vs. Amazon Sponsored Brands – Getting Started
View Comments
What do sponsored display ads do?
The main aim of this Sponsored Display Ads is to engage shoppers who demonstrate an interest in the related product categories or complimentary items to their purchased product.