Amazon ACoS calculator

Get instant insights into the profitability of your ads

Create measurable PPC goals by estimating break-even ACoS and target ACoS

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Determine product profitability
Find out whether a product is worth the effort even before launching it. Get critical data based on product price and various Amazon selling fees.
Enable data-informed PPC ads
Let numbers lead your PPC choices. Easily identify your target ACos and find the break-even point to inform your PPC choices.
Instant results
Estimate advertising costs on Amazon at one-click by adding a product URL or ASIN. It is simple, easy, and accurate to use.

Plan ahead and maximize your profits with our Amazon ACoS calculator

SellerApp Tutorial

Here’s how you get started

Enter the ASIN of the product or the URL of the product’s Amazon page
Tip: Can’t find your product on Amazon? Try a similar product to make data-informed predictions.
Add the manufacturing and shipping costs and set target profitability to get accurate results
Tip: Not sure about the exact cost price? Find the product using SellerApp’s sourcing tool and identify an average cost.

Analyze product profitability in an instant

SellerApp’s ACoS calculator analyzes all the costs involved in selling your product before giving you the results. This ensures you get an accurate estimate of your advertising costs and profitability on Amazon.

Have a product in mind? Run the numbers and determine profitability with the free ACoS calculator.

Amazon FBA fees
Manufacturing cost
Shipping fees
Ad costs
Product Profits
Profit Margins

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Talk to the Experts

ACoS is a vital advertising metric used to measure the efficiency of your ad campaign. It is defined as the ratio of ad spend to ad revenue. Essentially, it measures how much money you spend for every dollar of ad revenue you make on Amazon.

Well, it’s simple. Found a product you like? Enter the ASIN or the URL of the product’s Amazon page into the search bar. Adjust manufacturing cost, shipping cost, and set target profitability to instantly get break-even ACoS and target ACoS (TACos).

Break-even ACoS is the ACoS value at which your net loss or profit is zero. In a nutshell, it is when you’re neither making nor losing money.

Not all products are the same. The ideal profit margin will differ, so this is a subjective question. The average e-commerce profit margin should ideally be close to 40% or greater. These numbers are feasible for established products or brands. To get to this position, you may have to cut down on your margins and aggressively promote the product using PPC campaigns, promotions, or coupons.