Amazon Prime Day India 2021

This Prime Day, get live insights into consumer behaviour

This Prime Day, get real-time insights into consumer purchase behaviour, competitor analysis and top trending categories on Amazon.

2021 Prime Day Tracker

SellerApp compiled a list of Prime Day insights to help you pivot your business strategies with actionable suggestions. Despite COVID-19, this year is still a blockbuster event for the retail behemoth. Here’s a peek into Amazon India Prime Day insights.

1 Cr+

Prime members

120k+

No of sellers

2914

Buyer Surveys

Amazon Prime Day Purchase Statistics

Prime Day shopping has become an indispensable part of Indian household. More than 40% of the households placed at least 1 order during the Prime Day.

Average Order Size

Orders Per Household

Average Household Spend

Movers and Shakers

The Amazon Movers and Shakers list is updated in real-time. Here’s what most consumers are buying on Amazon India right now:

Electronics
Health and Personal Care
Home and Kitchen
Clothing & Accessories
Groceries and Gourmet food
Top 3 Products

B01DEWVZ2C

B08XGDN3TZ

B089MS8VYG

Purchase Types

88%

products with deal/discounts

39%

People who bought from Wishlist

74%

Repeat buyer purchases

31%

New buyers purchase

Top Categories Purchased by Shoppers

A closer look at consumers’ purchasing behaviour during Prime Day shows that a majority of shoppers spent on Electronics and Health & Personal Care products.

Prime Day Advertising Insights

SellerApp’s proprietary algorithms evaluated advertising performance across thousands of accounts and uncovered the following insights.

Top Categories

Electronics

Health & Personal Care

Home and Kitchen

Clothing & Accessories

Groceries & Gourmet Food

₹20

Average CPC

6.3

RoAS(Return on advertising)

40%

Impression share by brand

3%

Conversion rate

Demographic breakdown of Indian buyers

With rapidly increasing internet penetration and improved data affordability, the e-commerce market in India is growing significantly. This e-commerce demographics data will give you a high-level view of your audience.

E-COMMERCE BUYER DEMOGRAPHICS 2020-21

Amazon Prime Day Competitive Insights

Our analysis says that for most categories, the percentage share of Amazon marketplace sales is growing lately. This is likely because Prime Day is dominated by small and medium-sized businesses that are growing more than Amazon retail.

Top Categories Dominated by Brands

Advertised vs. Non-advertised

35%

People who bought advertised product

65%

People who bought non-advertised product:

Ad Spend

General E-commerce Insights

Most shoppers knew about Prime Day before going on Amazon, and for many, it was the primary reason they shopped on Amazon. 76% had shopped Prime Day in previous years, 63% last year. For those who shopped Prime Day 2020, 32% said they spent more this year, and 33% less.

Distribution of online shoppers across India

YOY Growth by Value

59%

Tier 2 cities

31%

Tier 3 cities

YOY Growth by Volume

41%

Tier 2 cities

22%

Tier 3 cities

Source: SellerApp, Secondary Research